Ovcio Featherlight Scarf Cashmere

Shoppers searched for this 23K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +4.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $13K a year.

Searches, last 12 months

23K

Growth, 90 days vs prior 90

+4.5%

Conversion, latest week

0.9%

Market size, estimated

$13Ka year

Peak month

December4.1× the quietest month

Top search term

ovcio featherlight scarf cashmere3K searches a year

Listings sell for $65.98 on average, from $9.07 to $149.68. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $65.98 that is $0 to $7K a year per listing.

Average price

$65.98inside the $15 to $100 sweet spot

Price range

$9.07–$149.68

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

100–250

Units per listing a year

0–100

Revenue per listing a year

$0–$7K

Returns

7.2%of orders · Amazon United States median 2.1%

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.8% of listings are out of stock. The average listing ranks #466 within Scarves & Wraps. It carries 705 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

100%

Out of stock, average day

9.8%

Average rank

#466in Scarves & Wraps

Average rating

4.35 starsAmazon United States average 4.42 stars

Average reviews

705per listing

Listings tracked

45

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

1Amazon's first-year sales bar

Average brand age

48 months