ovcio featherlight scarf cashmere
Skip itA small market ($13K/yr) — this niche doesn't clear our bar today.
Avg price
Great$65.98avg listing price — sweet spot $15–$100
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Review moat
Good704.56avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good$9.07–$149.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Growth
Okay+4.5%90-day search growth — must beat 0% to launch
Returns
Bad7.2%return rate — above 5% kills the launch gate
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Market size
Bad$13K$13K/yr · 23K searches
According to Flapen's Amazon United States niche tracking, ovcio featherlight scarf cashmere is a $13K/yr Amazon United States market (23K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Jul–Aug–Sep–Nov–Dec. Verdict: Skip it — 40/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
ovcio featherlight scarf cashmere market data
- Units sold / yr
- 100–250
- avg 0–100/product
- Revenue / yr
- $7K–$16K
- units × avg price
- Conversion rate
- 0.9%
- Avg BSR
- #466
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 91%
- Out of stock
- 9.8%
- Avg brand age
- 48 months
- Avg seller age
- 179 days
Competition & brand share
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.Brands
17 falling
Sellers
22
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
43%
Top 20: 78%
Open market
16%
- NUOHEMULE37%
- RYYOYY28%
- PASHWRAP10%
- zestt3%
- Velanio Cashmere3%
- CHICGAL3%
- Open — no brand owns it (11 brands, 16%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +4.5% search growth over the last 90 days.Peak months: Jul, Aug, Sep, Nov, Dec · busiest ÷ quietest = 4.1×
Top ovcio featherlight scarf cashmere search terms
- ovcio featherlight scarf cashmere3K/yr
- ovcio scarf7K/yr
- featherweight cashmere scarf3K/yr
- featherlight cashmere scarf2K/yr
- ovcio4K/yr
- ovicio scarf cashmere featherlight1K/yr
- ovcio cashmere featherlight scarf for women422/yr
- ovico scarf175/yr
- ovcio scarf lightweight cashmere993/yr
Top ovcio featherlight scarf cashmere products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
NUOHEMULE 100% Pure Cashmere Shawl Wraps for Women 91 x 40 Oversized Feather-Light Cashmere Scarf for All Seasons Luxury Travel Pashmina Wraps for Womens and Ladys Evening Wedding Gifts
NUOHEMULE$65.134.2★133 rev
NUOHEMULE 100% Pure Cashmere Shawl Wraps for Women 91 x 40 Oversized Feather-Light Cashmere Scarf for All Seasons Luxury Travel Pashmina Wraps for Womens and Ladys Evening Wedding Gifts
NUOHEMULE$68.404.2★133 rev
RYYOYY Buttery-soft Cashmere Wrap Lightweight Scarf Shawl Travel Stole for Wayfarer Extra Large 75x35 (Shiruko)
RYYOYY$81.984.4★22 rev
RYYOYY Soft Cashmere Blend Wrap Chic Pashmina Scarf Stole for Women Wayfarer Travel Extra Large 87x28 Baby Blue
RYYOYY$58.844.6★365 rev
NUOHEMULE 100% Pure Cashmere Shawl Wraps for Women 91 x 40 Oversized Feather-Light Cashmere Scarf for All Seasons Luxury Travel Pashmina Wraps for Womens and Ladys Evening Wedding Gifts
NUOHEMULE$69.614.2★133 rev
Newest
by launch date
NUOHEMULE 100% Pure Cashmere Shawl Wraps for Women 75 x 30 Oversized Feather-Light Cashmere Scarf for All Seasons Luxury Travel Pashmina Wraps for Womens and Ladys Evening Wedding Gifts
NUOHEMULE$84.2331 rev
NUOHEMULE 100% Pure Cashmere Shawl Wraps for Women 91 x 40 Oversized Feather-Light Cashmere Scarf for All Seasons Luxury Travel Pashmina Wraps for Womens and Ladys Evening Wedding Gifts
NUOHEMULE$65.13133 rev
Rosera Cashmere Scarf | Lightweight Mangolian Cashmere Wrap | Ultra Thin Shawl | Ideal for Travel | Made in India (Light Peach)
ROSERA$110.262 rev
RYYOYY Buttery-soft Cashmere Wrap Lightweight Scarf Shawl Travel Stole for Wayfarer Extra Large 75x35 (Shiruko)
RYYOYY$81.9822 rev
RYYOYY Soft Cashmere Blend Wrap Chic Pashmina Scarf Stole for Women Wayfarer Travel Extra Large 87x28 Baby Blue
RYYOYY$58.84365 rev
Trending
90-day click momentumNUOHEMULE 100% Pure Cashmere Shawl Wraps for Women 91 x 40 Oversized Feather-Light Cashmere Scarf for All Seasons Luxury Travel Pashmina Wraps for Womens and Ladys Evening Wedding Gifts
NUOHEMULE$65.134.2★
NUOHEMULE 100% Pure Cashmere Shawl Wraps for Women 75 x 30 Oversized Feather-Light Cashmere Scarf for All Seasons Luxury Travel Pashmina Wraps for Womens and Ladys Evening Wedding Gifts
NUOHEMULE$84.234.8★
NUOHEMULE 100% Pure Cashmere Shawl Wraps for Women 91 x 40 Oversized Feather-Light Cashmere Scarf for All Seasons Luxury Travel Pashmina Wraps for Womens and Ladys Evening Wedding Gifts
NUOHEMULE$69.614.2★
PASHWRAP Ultra-Thin Merino Wool Scarf Soft & Warm Featherlight Cozy Luxurious Shawl For Women Perfect For Travel Everyday Use Wedding Party Gift Pack of 1 (Daffodil)
PASHWRAP$38.604.0★
Seasons Comfort 100% Mongolian Luxury Cashmere Shawl - Oversized Pashmina Wraps Featherlight Scarf Timeless Design for All Occasions
Seasons Comfort$138.824.5★
What buyers say about ovcio featherlight scarf cashmere
What buyers praise and complain about, mined from review topics.What buyers love
“Buttery soft material”
“Color was accurate”
“Very trustworthy brand”
“The perfect weight”
“Incredibly warm”
“Excellent value for money”
“gift was well received”
“Fabric is extremely soft and comfortable and feels like really good quality”
“the fit was everything”
“feels very comfortable”
What buyers complain about
“Deceitful advertising”
“Cheaply made”
“Its not pure snow white”
“WAY TOO THIN”
“its a lot bigger than I expected it to be”
“The shawl came with some wrinkles - the folding lines”
“how is this supposed to keep me warm when theres no thickness to it”
“Arrived with hole”
“Received used item”
“The weave is very prone to snagging”
Top return reasons
Common questions
- Is ovcio featherlight scarf cashmere profitable to sell on Amazon United States?
- The niche generates $13K/yr across 45 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is +4.5%. Flapen's verdict: Skip it (40/100).
- How competitive is the ovcio featherlight scarf cashmere niche?
- 17 brands and 22 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 82% of demand.
- What do buyers complain about in ovcio featherlight scarf cashmere?
- Top complaints mined from reviews: Advertised Vs Actual Product, Quality-Overall, Color. The return rate is 7.2% — above our launch gate.
- When does demand for ovcio featherlight scarf cashmere peak?
- Demand peaks in Jul–Aug–Sep–Nov–Dec; the busiest month runs 4.1× the quietest.
- What does it cost to enter the ovcio featherlight scarf cashmere niche?
- Listings span $9.07–$149.68; the average listing price is $65.98 (sweet spot $15–$100). The average incumbent carries 705 reviews — the moat a new listing must climb.