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Oval Glasses

Fail

Demand is soft, at -30.6% this quarter, so Oval Glasses is a Fail.

Flapen Score
42
42 / 100
Ranks 10,652 of 16,930 Clothing, Shoes & Jewelry niches · −3 vs the category median of 45
Market size
$123K/yr322K searches / yr
90-day growth
-30.6%search demand this quarter
Competition
48%top-5 click share · 22 brands · 24 sellers

Flapen Score

Oval Glasses against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Oval Glasses is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Oval Glasses market on Amazon at a glance

Shoppers on Amazon United States searched for Oval Glasses 322K times last year and spent an estimated $123K. The top 5 brands take 69% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 2.5% of those searches ended in a purchase.

Shoppers searched for this 322K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -30.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $123K a year.

Searches, last 12 months
322K
Growth, 90 days vs prior 90
-30.6%
Conversion, latest week
2.5%
Market size, estimated
$123Ka year
Peak month
January2.6× the quietest month
Top search term
oval glasses69K searches a year

02 · Price

A sale here is worth $15.43.

Listings sell for $15.43 on average, from $5.21 to $50.15. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $15.43 that is $4K to $8K a year per listing.

Average price
$15.43inside the $15 to $100 sweet spot
Price range
$5.21–$50.15
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
$4K–$8K
Returns
6.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,560 within Sunglasses & Eyewear Accessories. It carries 4,222 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#1,560in Sunglasses & Eyewear Accessories
Average rating
4.33 starsAmazon United States average 4.42 stars
Average reviews
4,222per listing
Listings tracked
34

04 · Newcomers

2 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
2Amazon's first-year sales bar
Average brand age
45 months

Products

Top Oval Glasses products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

Brands

22 rising

Sellers

24

Top-5 brand share

69%

Top 20: 99%

Top-5 click share

48%

Top 20: 88%

Open market

25%

  • Brand 121%
  • Brand 217%
  • Brand 316%
  • Brand 48%
  • Brand 58%
  • Brand 66%

Demand

Oval Glasses search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KPrime Day '25Spike '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 2.6×

Search terms

Top Oval Glasses search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • oval glasses69K/yr
  • oval blue light glasses58K/yr
  • oval glasses for women34K/yr
  • oval reading glasses for women22K/yr
  • blue light glasses oval16K/yr
  • oval reading glasses13K/yr
  • tijn9K/yr
  • oval blue light glasses for woman18K/yr
  • tijn blue light blocking glasses13K/yr
  • lentes ovalados para mujer8K/yr

Reviews and returns

What reviews say buyers love and hate about Oval Glasses

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Shape/Style”
26%of negative reviews mention “Size-Overall”
6.7%of orders come back
“Too small”
A buyer, on “Size-Overall”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Oval Glasses questions

Answered from the same tracked data.