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23

outlet clearance

Skip it

A small market ($1K/yr) — this niche doesn't clear our bar today.

Market size 0Growth 3Conversion 1Competition 17Returns 33Price range 38Avg price 19Brand share 25Review moat 21Quality gap 96

Quality gap

Incredible3.9★

avg incumbent rating — lower means beatable quality

Price range

Okay$0.11–$23.96

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Okay4.3%

return rate — above 5% kills the launch gate

Brand share

Okay90%

top-5 brand share — brands hold most of the demand

Review moat

Bad11,357.18

avg incumbent reviews — the moat a new listing must climb

Avg price

Bad$6.75

avg listing price — sweet spot $15–$100

Competition

Bad79%

top-5 click share — a locked-up shelf

Growth

Bad-44.2%

90-day search growth — must beat 0% to launch

Conversion

Bad0.1%

search→purchase rate — share of searches ending in a sale

Market size

Bad$1K

$1K/yr · 191K searches

According to Flapen's Amazon United States niche tracking, outlet clearance is a $1K/yr Amazon United States market (191K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 23/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

outlet clearance market data

Units sold / yr
500–750
avg 0–100/product
Revenue / yr
$3K–$5K
units × avg price
Conversion rate
0.1%
Avg BSR
#355
Page quality
0%
Prime
27%
Sponsored
45%
Out of stock
2.9%
Avg brand age
47 months
Avg seller age
161 days

Competition & brand share

The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.

Brands

8 falling

Sellers

15

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

7%

  • Lolvmvchi65%
  • Generic9%
  • PIFAME8%
  • SHAOBGE5%
  • Hanes4%
  • Molasus3%
  • Open — no brand owns it (2 brands, 7%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -44.2% search growth over the last 90 days.
60K40KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 6.5×

Top outlet clearance search terms

  • amazon outlet143K/yr
  • outlet clearance10K/yr
  • amazons outlet store7K/yr
  • prime outlet store4K/yr
  • amazon overstock outlet store clearance9K/yr
  • amazon overstock deals9K/yr
  • amazon outlets store overstock2K/yr
  • outlet amazon store4K/yr
  • amazon outlets store clearance overstock2K/yr
  • amazon+outlet357/yr
All search terms

Top outlet clearance products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%20%$25840%$51760%$77580%$1K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

What buyers say about outlet clearance

What buyers praise and complain about, mined from review topics.

What buyers love

Weight Light16%

“Great lightweight jacket for layering”

Color10%

“colors are good”

Size-Overall10%

“It fits comfortable over different size bodies and adjusts well”

Value For Money9%

“it's a solid value”

Material Quality5%

“great lightweight fabric”

Comfort-Overall4%

“Comfortable, durable”

Strength4%

“Sturdy and nice”

Quality-Overall3%

“Fits well and good quality”

Pockets/Compartments3%

“However there is plenty of spaces for your daily essentials”

Warmth3%

“Nice light weight hoodie for warm days or Summer evenings”

What buyers complain about

Size-Overall22%

“it feel like a large on me”

Quality-Overall22%

“Cheap looking cheap made”

Material Quality12%

“Extremely cheap material”

Durability4%

“not very durable”

Length4%

“I will have to pay someonr to adjust the length”

Stitch/Finish/Polish3%

“Not sewn well along the edges”

Value For Money3%

“Was not worth the money at all”

Warmth2%

“Not for warmth”

Arm Fit2%

“Could not even get my arms in it”

Defective Material/Parts2%

“Ok. Not what I expected the electronics in the product did not work”

Top return reasons

Size-Overall35%
Thin28%
Material Quality10%
Chest Fit4%
Length3%
Transparency2%
Weight Light2%
Shoulder Fit2%
Sleeve Fit2%
Advertised Vs Actual Product2%

Common questions

Is outlet clearance profitable to sell on Amazon United States?
The niche generates $1K/yr across 11 tracked products. 90-day search growth is -44.2%. Flapen's verdict: Skip it (23/100).
How competitive is the outlet clearance niche?
8 brands and 15 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 90% of demand.
What do buyers complain about in outlet clearance?
Top complaints mined from reviews: Size-Overall, Quality-Overall, Material Quality. The return rate is 4.3%.
When does demand for outlet clearance peak?
Demand peaks in Nov–Dec; the busiest month runs 6.5× the quietest.
What does it cost to enter the outlet clearance niche?
Listings span $0.11–$23.96; the average listing price is $6.75 (sweet spot $15–$100). The average incumbent carries 11,357 reviews — the moat a new listing must climb.