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Outfits

Maybe

The top 5 products take only 8% of clicks. But buyers convert on only 0.1% of searches, so Outfits is a Maybe.

Flapen Score
52
52 / 100
Top 22% of 16,930 Clothing, Shoes & Jewelry niches · +7 vs the category median of 45
Market size
$36K/yr1.6M searches / yr
90-day growth
+12.2%search demand this quarter
Competition
8%top-5 click share · 132 brands · 144 sellers

Flapen Score

Outfits against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Outfits is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Outfits market on Amazon at a glance

Shoppers on Amazon United States searched for Outfits 1.6M times last year and spent an estimated $36K. The top 5 brands take 38% of clicks. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 0.1% of those searches ended in a purchase.

Shoppers searched for this 1.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved +12.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $36K a year.

Searches, last 12 months
1.6M
Growth, 90 days vs prior 90
+12.2%
Conversion, latest week
0.1%
Market size, estimated
$36Ka year
Top search term
plus size outfits315K searches a year

02 · Price

A sale here is worth $22.12.

Listings sell for $22.12 on average, from $7.19 to $58.58. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $22.12 that is $0 to $2K a year per listing.

Average price
$22.12inside the $15 to $100 sweet spot
Price range
$7.19–$58.58
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
8.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #239 within Clothing Sets. It carries 2,071 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
0.2%
Average rank
#239in Clothing Sets
Average rating
4.27 starsAmazon United States average 4.42 stars
Average reviews
2,071per listing
Listings tracked
358

04 · Newcomers

84 of last year's 119 launches cleared the first-year sales bar.

119 products launched here in the last 12 months. 84 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
119
Successful launches
84Amazon's first-year sales bar
Average brand age
35 months

Products

Top Outfits products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 8% of clicks. An open shelf where new products get seen.

Brands

132 rising

Sellers

144

Top-5 brand share

38%

Top 20: 68%

Top-5 click share

8%

Top 20: 22%

Open market

62%

  • Brand 112%
  • Brand 26%
  • Brand 36%
  • Brand 46%
  • Brand 54%
  • Brand 63%

Demand

Outfits search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KSpike '26AugSepOctNovDecJanFebMarAprMayJun

Peak months: Mar · busiest ÷ quietest = 2.0× · 11 of 12 months tracked

Search terms

Top Outfits search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • plus size outfits315K/yr
  • plus size outfits for women339K/yr
  • womens clothes trendy 2026105K/yr
  • plus size summer104K/yr
  • womens plus size summer outfits59K/yr
  • trendy summer outfits 202640K/yr
  • apron belly outfits80K/yr
  • summer plus size outfits46K/yr
  • summer 2026 womens fashion50K/yr
  • womens summer clothes 202643K/yr

Reviews and returns

What reviews say buyers love and hate about Outfits

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Size-Overall”
27%of negative reviews mention “Size-Overall”
8.3%of orders come back
“Very loose”
A buyer, on “Size-Overall”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Outfits questions

Answered from the same tracked data.