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Outer Banks Sweatshirt

Fail

An estimated 11.5% of orders come back, so Outer Banks Sweatshirt is a Fail.

Flapen Score
38
38 / 100
Ranks 13,195 of 16,930 Clothing, Shoes & Jewelry niches · −7 vs the category median of 45
Market size
$16K/yr33K searches / yr
90-day growth
-21.5%search demand this quarter
Competition
30%top-5 click share · 20 brands · 9 sellers

Flapen Score

Outer Banks Sweatshirt against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Outer Banks Sweatshirt is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Outer Banks Sweatshirt market on Amazon at a glance

Shoppers on Amazon United States searched for Outer Banks Sweatshirt 33K times last year and spent an estimated $16K. The top 5 brands take 74% of clicks. Demand peaks in Jan–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 33K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -21.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $16K a year.

Searches, last 12 months
33K
Growth, 90 days vs prior 90
-21.5%
Conversion, latest week
1.5%
Market size, estimated
$16Ka year
Peak month
December11.1× the quietest month
Top search term
outer banks sweatshirt10K searches a year

02 · Price

A sale here is worth $32.96.

Listings sell for $32.96 on average, from $14.09 to $42.85. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $32.96 that is $0 to $3K a year per listing.

Average price
$32.96inside the $15 to $100 sweet spot
Price range
$14.09–$42.85
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
11.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

63% of listings pay for placement with sponsored ads. 61% ship with Prime. On an average day, 2.0% of listings are out of stock. The average listing ranks #12,128 within Hoodies. It carries 268 reviews at 4.71 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
61%
Out of stock, average day
2.0%
Average rank
#12,128in Hoodies
Average rating
4.71 starsAmazon United States average 4.42 stars
Average reviews
268per listing
Listings tracked
38

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Outer Banks Sweatshirt products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 30% of clicks. An open shelf where new products get seen.

Brands

20 falling

Sellers

9

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

30%

Top 20: 77%

Open market

23%

  • Brand 141%
  • Brand 215%
  • Brand 39%
  • Brand 45%
  • Brand 54%
  • Brand 63%

Demand

Outer Banks Sweatshirt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '25Black Friday '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Dec · busiest ÷ quietest = 11.1×

Search terms

Top Outer Banks Sweatshirt search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • outer banks sweatshirt10K/yr
  • outer banks hoodie11K/yr
  • obx hoodie4K/yr
  • obx sweatshirt3K/yr
  • outerbanks sweatshirt2K/yr
  • outerbanks hoodie1K/yr
  • outer banks merch hoodies389/yr
  • pogue life hoodie821/yr
  • outer banks pogue life hoodie453/yr
  • pogue life sweatshirt694/yr

Reviews and returns

What reviews say buyers love and hate about Outer Banks Sweatshirt

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Color”
33%of negative reviews mention “Size-Overall”
11.5%of orders come back
“Very big”
A buyer, on “Size-Overall”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Outer Banks Sweatshirt questions

Answered from the same tracked data.