Is Oura Ring Stacking Ring profitable to sell on Amazon United States?

Flapen scores Oura Ring Stacking Ring 45 out of 100 on Amazon United States, a Fail. Shoppers spend $61K a year across 47 tracked products. 8 of the 15 products launched in the last year cleared the first-year sales bar. Search demand grew -8.6% in the last 90 days.

How competitive is the Oura Ring Stacking Ring niche on Amazon United States?

21 brands and 24 sellers compete in Oura Ring Stacking Ring on Amazon United States. The top 5 Oura Ring Stacking Ring products take 39% of clicks, and the top 5 brands take 67%.

What do buyers complain about in Oura Ring Stacking Ring?

Oura Ring Stacking Ring buyers on Amazon United States complain most about Color, Quality-Overall, and Size-Overall. An estimated 7.3% of orders come back, which is high.

When does demand for Oura Ring Stacking Ring peak?

Search demand for Oura Ring Stacking Ring on Amazon United States peaks in Jan–Feb–Dec, and the busiest month runs 2.9× the quietest.

What does it cost to enter the Oura Ring Stacking Ring niche?

Oura Ring Stacking Ring sells for $14.86 on average on Amazon United States, outside the $15 to $100 sweet spot. Listings run $9.45 to $38.14. The average product has 604 reviews, the count a new listing must catch up to.

Oura Ring Stacking Ring

Fail

Buyers convert on only 1.0% of searches, so Oura Ring Stacking Ring is a Fail.

Filters High Returns

Flapen Score: 45
45 / 100Ranks 8,414 of 16,930 Clothing, Shoes & Jewelry niches · on the category median
Market size: $61K/yr419K searches / yr
90-day growth: -8.6%search demand this quarter
Competition: 39%top-5 click share · 21 brands · 24 sellers

Flapen Score

Oura Ring Stacking Ring against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Oura Ring Stacking Ring is stronger. Inside it, weaker.

45Fail

This niche Category average

See the method

Market

The Oura Ring Stacking Ring market on Amazon at a glance

Shoppers on Amazon United States searched for Oura Ring Stacking Ring 419K times last year and spent an estimated $61K. The top 5 brands take 67% of clicks. Demand peaks in Jan–Feb–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 419K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -8.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $61K a year.

Searches, last 12 months: 419K
Growth, 90 days vs prior 90: -8.6%
Conversion, latest week: 1.0%
Market size, estimated: $61Ka year
Peak month: January2.9× the quietest month
Top search term: oura ring stackable bands88K searches a year

02 · Price

A sale here is worth $14.86.

Listings sell for $14.86 on average, from $9.45 to $38.14. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $14.86 that is $1K to $4K a year per listing.

Average price: $14.86under the $15 to $100 sweet spot
Price range: $9.45–$38.14
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 3K–4K
Units per listing a year: 100–250
Revenue per listing a year: $1K–$4K
Returns: 7.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #134 within Rings. It carries 604 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings: 85%
Prime listings: 100%
Out of stock, average day: 1.4%
Average rank: #134in Rings
Average rating: 4.21 starsAmazon United States average 4.42 stars
Average reviews: 604per listing
Listings tracked: 47

04 · Newcomers

8 of last year's 15 launches cleared the first-year sales bar.

15 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 15
Successful launches: 8Amazon's first-year sales bar
Average brand age: 33 months

Products

Top Oura Ring Stacking Ring products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

Brands

21 rising

Sellers

Top-5 brand share

67%

Top 20: 99%

Top-5 click share

39%

Top 20: 81%

Open market

28%

Brand 135%
Brand 215%
Brand 36%
Brand 46%
Brand 56%
Brand 65%

Demand

Oura Ring Stacking Ring search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 2.9×

Search terms

Top Oura Ring Stacking Ring search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

oura ring stackable bands88K/yr +16.9%0.6% conv.
oura ring stack80K/yr -12.7%0.6% conv.
oura stacking ring35K/yr -17.9%0.6% conv.
stackable rings for oura ring14K/yr +12.1%0.8% conv.
oura ring stacking bands14K/yr +24.3%0.3% conv.
oura stackable rings14K/yr -16.4%0.6% conv.
stacking rings for oura18K/yr -29.0%0.3% conv.
smart ring stacking rings14K/yr -17.8%0.2% conv.
oura ring accent rings7K/yr +53.1%0.8% conv.
ours ring stack11K/yr -24.7%1.0% conv.

Reviews and returns

What reviews say buyers love and hate about Oura Ring Stacking Ring

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Size-Overall”

19%of negative reviews mention “Color”

7.3%of orders come back

“Color is not like the photo”

A buyer, on “Color”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

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FAQ

Common Oura Ring Stacking Ring questions

Answered from the same tracked data.

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