Oura Ring Protector

Shoppers searched for this 3.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -17.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.0M a year.

Searches, last 12 months

3.8M

Growth, 90 days vs prior 90

-17.9%

Conversion, latest week

2.2%

Market size, estimated

$1.0Ma year

Peak month

January4.3× the quietest month

Top search term

oura ring cover1.4M searches a year

Listings sell for $12.50 on average, from $6.75 to $38.84. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 2,500 to 3,000 of them. At $12.50 that is $31K to $38K a year per listing.

Average price

$12.50under the $15 to $100 sweet spot

Price range

$6.75–$38.84

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

100K–125K

Units per listing a year

2,500–3,000

Revenue per listing a year

$31K–$38K

Returns

3.6%of orders · Amazon United States median 2.1%

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #79 within Rings. It carries 483 reviews at 4.16 stars, so a new listing needs social proof before a better product.

Sponsored listings

97%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#79in Rings

Average rating

4.16 starsAmazon United States average 4.42 stars

Average reviews

483per listing

Listings tracked

29

14 products launched here in the last 12 months. Amazon counts 8 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

14

Successful launches

8Amazon's first-year sales bar

Average brand age

27 months