Oura Ring Protector

Shoppers searched for this 3.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -17.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.0M a year.

Searches, last 12 months

3.8M

Growth, 90 days vs prior 90

-17.9%

Conversion, latest week

2.2%

Market size, estimated

$1.0Ma year

Peak month

January4.3× the quietest month

Top search term

oura ring cover1.4M searches a year

Listings sell for $12.50 on average, from $6.75 to $38.84. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 2,500 to 3,000 of them. At $12.50 that is $31K to $38K a year per listing.

Average price

$12.50under the $15 to $100 sweet spot

Price range

$6.75–$38.84

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

100K–125K

Units per listing a year

2,500–3,000

Revenue per listing a year

$31K–$38K

Returns

3.6%of orders · Amazon United States median 2.1%

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #79 within Rings. It carries 483 reviews at 4.16 stars, so a new listing needs social proof before a better product.

Sponsored listings

97%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#79in Rings

Average rating

4.16 starsAmazon United States average 4.42 stars

Average reviews

483per listing

Listings tracked

29

14 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

14

Successful launches

8Amazon's first-year sales bar

Average brand age

27 months