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Oura Ring 5 Gold

Fail

Shoppers spend an estimated $16K a year here, so Oura Ring 5 Gold is a Fail.

Flapen Score
44
44 / 100
Ranks 9,144 of 16,930 Clothing, Shoes & Jewelry niches · −1 vs the category median of 45
Market size
$16K/yr11K searches / yr
90-day growth
>1,000%search demand this quarter
Competition
65%top-5 click share · 11 brands · 16 sellers

Flapen Score

Oura Ring 5 Gold against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Oura Ring 5 Gold is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Oura Ring 5 Gold market on Amazon at a glance

Shoppers on Amazon United States searched for Oura Ring 5 Gold 11K times last year and spent an estimated $16K. The top 5 brands take 86% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 1.2% of those searches ended in a purchase.

Shoppers searched for this 11K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated $16K a year.

Searches, last 12 months
11K
Growth, 90 days vs prior 90
>1,000%
Conversion, latest week
1.2%
Market size, estimated
$16Ka year
Top search term
oura ring 5 gold8K searches a year

02 · Price

A sale here is worth $118.44.

Listings sell for $118.44 on average, from $9.36 to $492.58. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $118.44 that is $0 to $12K a year per listing.

Average price
$118.44above the $15 to $100 sweet spot
Price range
$9.36–$492.58
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
$0–$12K
Returns
4.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.1% of listings are out of stock. The average listing ranks #1,118 within Rings. It carries 522 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
14.1%
Average rank
#1,118in Rings
Average rating
4.30 starsAmazon United States average 4.42 stars
Average reviews
522per listing
Listings tracked
23

04 · Newcomers

7 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
7Amazon's first-year sales bar
Average brand age
27 months

Products

Top Oura Ring 5 Gold products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

Brands

11

Sellers

16

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

65%

Top 20: 97%

Open market

10%

  • Brand 145%
  • Brand 227%
  • Brand 35%
  • Brand 44%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (5 brands, 10%)

Reviews and returns

What reviews say buyers love and hate about Oura Ring 5 Gold

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Size-Overall”
23%of negative reviews mention “Color”
4.8%of orders come back
“This item faded within several weeks”
A buyer, on “Color”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Oura Ring 5 Gold questions

Answered from the same tracked data.