Oura Ring 5

Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.1M a year.

Searches, last 12 months

1.5M

Growth, 90 days vs prior 90

>1,000%

Conversion, latest week

0.7%

Market size, estimated

$2.1Ma year

Top search term

oura ring 51.3M searches a year

Listings sell for $196.60 on average, from $9.99 to $492.58. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $196.60 that is $49K to $98K a year per listing.

Average price

$196.60above the $15 to $100 sweet spot

Price range

$9.99–$492.58

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

250–500

Revenue per listing a year

$49K–$98K

Returns

8.3%of orders · Amazon United States median 2.1%

77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 21.7% of listings are out of stock. The average listing ranks #472 within Rings. It carries 916 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings

77%

Prime listings

100%

Out of stock, average day

21.7%

Average rank

#472in Rings

Average rating

4.39 starsAmazon United States average 4.42 stars

Average reviews

916per listing

Listings tracked

22

12 products launched here in the last 12 months. 10 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

12

Successful launches

10Amazon's first-year sales bar

Average brand age

24 months