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Ou Sweatshirt

Fail

Shoppers spend an estimated $28K a year here, so Ou Sweatshirt is a Fail.

Flapen Score
40
40 / 100
Ranks 12,044 of 16,930 Clothing, Shoes & Jewelry niches · −5 vs the category median of 45
Market size
$28K/yr69K searches / yr
90-day growth
-33.2%search demand this quarter
Competition
39%top-5 click share · 16 brands · 10 sellers

Flapen Score

Ou Sweatshirt against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Ou Sweatshirt is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ou Sweatshirt market on Amazon at a glance

Shoppers on Amazon United States searched for Ou Sweatshirt 69K times last year and spent an estimated $28K. The top 5 brands take 64% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 69K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -33.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $28K a year.

Searches, last 12 months
69K
Growth, 90 days vs prior 90
-33.2%
Conversion, latest week
1.0%
Market size, estimated
$28Ka year
Peak month
December20.6× the quietest month
Top search term
ou sweatshirt12K searches a year

02 · Price

A sale here is worth $42.30.

Listings sell for $42.30 on average, from $25.60 to $72.61. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $42.30 that is $0 to $4K a year per listing.

Average price
$42.30inside the $15 to $100 sweet spot
Price range
$25.60–$72.61
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
3.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

77% of listings pay for placement with sponsored ads. 72% ship with Prime. On an average day, 6.6% of listings are out of stock. The average listing ranks #40,763 within Hoodies. It carries 1,040 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
72%
Out of stock, average day
6.6%
Average rank
#40,763in Hoodies
Average rating
4.67 starsAmazon United States average 4.42 stars
Average reviews
1,040per listing
Listings tracked
39

04 · Newcomers

0 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Ou Sweatshirt products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

Brands

16 rising

Sellers

10

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

39%

Top 20: 80%

Open market

28%

  • Brand 123%
  • Brand 214%
  • Brand 312%
  • Brand 48%
  • Brand 58%
  • Brand 67%

Demand

Ou Sweatshirt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 20.6×

Search terms

Top Ou Sweatshirt search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ou sweatshirt12K/yr
  • oklahoma sweatshirt7K/yr
  • ou hoodie11K/yr
  • oklahoma sooners hoodie8K/yr
  • university of oklahoma sweatshirt4K/yr
  • ou sweatshirt women9K/yr
  • oklahoma sooners sweatshirt8K/yr
  • ou sweatshirt men6K/yr
  • ou hoodies for men4K/yr

Reviews and returns

What reviews say buyers love and hate about Ou Sweatshirt

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Quality-Overall”
3.7%of orders come back
“great quality”
A buyer, on “Quality-Overall”29% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Ou Sweatshirt questions

Answered from the same tracked data.