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Osito

Fail

The top 5 brands take 100% of clicks, so Osito is a Fail.

Flapen Score
25
25 / 100
Ranks 16,489 of 16,930 Clothing, Shoes & Jewelry niches · −20 vs the category median of 45
Market size
$6K/yr10K searches / yr
90-day growth
-12.3%search demand this quarter
Competition
83%top-5 click share · 4 brands · 15 sellers

Flapen Score

Osito against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Osito is stronger. Inside it, weaker.

25Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Osito market on Amazon at a glance

Shoppers on Amazon United States searched for Osito 10K times last year and spent an estimated $6K. All 4 brands take every click. Demand peaks in Dec. Flapen scores it 25 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 10K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -12.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $6K a year.

Searches, last 12 months
10K
Growth, 90 days vs prior 90
-12.3%
Conversion, latest week
0.7%
Market size, estimated
$6Ka year
Peak month
December1.9× the quietest month
Top search term
osito10K searches a year

02 · Price

A sale here is worth $88.74.

Listings sell for $88.74 on average, from $9.61 to $183.48. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $88.74 that is $0 to $9K a year per listing.

Average price
$88.74inside the $15 to $100 sweet spot
Price range
$9.61–$183.48
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
$0–$9K
Returns
5.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

38% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #1,294 within Coats, Jackets & Vests. It carries 668 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
38%
Prime listings
100%
Out of stock, average day
4.5%
Average rank
#1,294in Coats, Jackets & Vests
Average rating
4.34 starsAmazon United States average 4.42 stars
Average reviews
668per listing
Listings tracked
8

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Osito products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.

Brands

4 rising

Sellers

15

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

0%

  • Brand 166%
  • Brand 220%
  • Brand 39%
  • Brand 45%
  • Open — no brand owns it (0%)

Demand

Osito search demand

Weekly searches over the year, seasonality beneath. Pick a range.

350250Prime Day '24Black Friday '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.9×

Reviews and returns

What reviews say buyers love and hate about Osito

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Soft Feel”
44%of negative reviews mention “Size-Overall”
5.4%of orders come back
“Bebe got my money back its been 3 weeks the jacket came ripped it was too small it was a gift for Christmas”
A buyer, on “Size-Overall”44% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Osito questions

Answered from the same tracked data.