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36

oscar the grouch costume

Skip it

High returns (10.9%) — this niche doesn't clear our bar today.

Market size 7Growth 16Conversion 7Competition 74Returns 4Price range 85Avg price 95Brand share 36Review moat 63Quality gap 45

Avg price

Incredible$32.65

avg listing price — sweet spot $15–$100

Price range

Great$9.40–$106.31

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good40%

top-5 click share — leaders hold, buyers still browse

Review moat

Good996.86

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay83%

top-5 brand share — brands hold most of the demand

Growth

Bad-17.9%

90-day search growth — must beat 0% to launch

Market size

Bad$26K

$26K/yr · 155K searches

Conversion

Bad0.5%

search→purchase rate — share of searches ending in a sale

Returns

Bad10.9%

return rate — above 5% kills the launch gate

According to Flapen's Amazon United States niche tracking, oscar the grouch costume is a $26K/yr Amazon United States market (155K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 36/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

oscar the grouch costume market data

Units sold / yr
2K–2K
avg 0–100/product
Revenue / yr
$49K–$65K
units × avg price
Conversion rate
0.5%
Avg BSR
#26,468
Page quality
0%
Prime
83%
Sponsored
77%
Out of stock
11.4%
Avg brand age
50 months
Avg seller age
198 days

Competition & brand share

The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 falling

Sellers

24

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

40%

Top 20: 86%

Open market

11%

  • INTIMO49%
  • Popfunk17%
  • Fun Costumes6%
  • Disguise Costumes6%
  • MJC5%
  • Obavioy5%
  • Open — no brand owns it (6 brands, 11%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -17.9% search growth over the last 90 days.
25K15KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 75.7×

Top oscar the grouch costume search terms

  • oscar the grouch costume93K/yr
  • oscar the grouch costume adult39K/yr
  • oscar the grouch onesie10K/yr
  • adult oscar the grouch costume5K/yr
  • oscar costume4K/yr
  • oscar the grouch costume kids5K/yr
All search terms

Top oscar the grouch costume products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$1K8%$2K12%$3K16%$4K1101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about oscar the grouch costume

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall23%

“Great fit”

Quality-Overall18%

“This Oscar the Grouch wearable hooded blanket sweatshirt delivers excellent quality right out of the box”

Warmth14%

“warm”

Soft Feel10%

“The material is soft and comfortable”

Comfort-Overall9%

“incredibly comfortable”

Weight Light6%

“not heavy”

Fun/Entertainment Experience4%

“This is a fun”

Design-Overall3%

“In terms of style, the Oscar the Grouch design is fun, playful, and instantly recognizable”

Material Quality3%

“The fleece material feels great”

Value For Money2%

“Great value for the money”

What buyers complain about

Size-Overall11%

“She's 2 and a half and it's a bit large”

Stain Resistance8%

“One small thing to note: it does shed a bit of fuzz”

Maneuvering4%

“The reason for 4 stars is that its kind of hard to maneuver on”

Value For Money4%

“I think its a tad overpriced for what it is”

Stretchability/Expandability/Elasticity4%

“theres no stretch to it at all”

Top return reasons

Size-Overall54%
Length17%
Chest Fit5%
Material Quality4%
Waist Fit3%
Value For Money2%
Sleeve Fit2%
Product Condition2%
Quality-Overall2%
Advertised Vs Actual Product2%

Common questions

Is oscar the grouch costume profitable to sell on Amazon United States?
The niche generates $26K/yr across 35 tracked products. 0 of 9 products launched in the last 360 days are still selling. 90-day search growth is -17.9%. Flapen's verdict: Skip it (36/100).
How competitive is the oscar the grouch costume niche?
12 brands and 24 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 83% of demand.
What do buyers complain about in oscar the grouch costume?
Top complaints mined from reviews: Size-Overall, Stain Resistance, Maneuvering. The return rate is 10.9% — above our launch gate.
When does demand for oscar the grouch costume peak?
Demand peaks in Sep–Oct–Nov; the busiest month runs 75.7× the quietest.
What does it cost to enter the oscar the grouch costume niche?
Listings span $9.40–$106.31; the average listing price is $32.65 (sweet spot $15–$100). The average incumbent carries 997 reviews — the moat a new listing must climb.