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Oscar the Grouch Costume

Fail

An estimated 10.9% of orders come back, so Oscar the Grouch Costume is a Fail.

Flapen Score
36
36 / 100
Ranks 14,149 of 16,930 Clothing, Shoes & Jewelry niches · −9 vs the category median of 45
Market size
$26K/yr155K searches / yr
90-day growth
-17.9%search demand this quarter
Competition
40%top-5 click share · 12 brands · 24 sellers

Flapen Score

Oscar the Grouch Costume against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Oscar the Grouch Costume is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Oscar the Grouch Costume market on Amazon at a glance

Shoppers on Amazon United States searched for Oscar the Grouch Costume 155K times last year and spent an estimated $26K. The top 5 brands take 83% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 155K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -17.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $26K a year.

Searches, last 12 months
155K
Growth, 90 days vs prior 90
-17.9%
Conversion, latest week
0.5%
Market size, estimated
$26Ka year
Peak month
October75.7× the quietest month
Top search term
oscar the grouch costume93K searches a year

02 · Price

A sale here is worth $32.65.

Listings sell for $32.65 on average, from $9.40 to $106.31. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $32.65 that is $0 to $3K a year per listing.

Average price
$32.65inside the $15 to $100 sweet spot
Price range
$9.40–$106.31
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
10.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

77% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 11.4% of listings are out of stock. The average listing ranks #26,468 within Sleep & Lounge. It carries 997 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
83%
Out of stock, average day
11.4%
Average rank
#26,468in Sleep & Lounge
Average rating
4.48 starsAmazon United States average 4.42 stars
Average reviews
997per listing
Listings tracked
35

04 · Newcomers

0 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Oscar the Grouch Costume products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 40% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 falling

Sellers

24

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

40%

Top 20: 86%

Open market

11%

  • Brand 149%
  • Brand 217%
  • Brand 36%
  • Brand 46%
  • Brand 55%
  • Brand 65%
  • Open — no brand owns it (6 brands, 11%)

Demand

Oscar the Grouch Costume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 75.7×

Search terms

Top Oscar the Grouch Costume search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • oscar the grouch costume93K/yr
  • oscar the grouch costume adult39K/yr
  • oscar the grouch onesie10K/yr
  • adult oscar the grouch costume5K/yr
  • oscar costume4K/yr
  • oscar the grouch costume kids5K/yr

Reviews and returns

What reviews say buyers love and hate about Oscar the Grouch Costume

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Size-Overall”
11%of negative reviews mention “Size-Overall”
10.9%of orders come back
“She's 2 and a half and it's a bit large”
A buyer, on “Size-Overall”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Oscar the Grouch Costume questions

Answered from the same tracked data.