oscar the grouch
Skip itSoft demand (-15.9% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$21.83avg listing price — sweet spot $15–$100
Price range
Great$8.95–$83.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.1%return rate — above 5% kills the launch gate
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,199.21avg incumbent reviews — the moat a new listing must climb
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Market size
Bad$83K$83K/yr · 185K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-15.9%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, oscar the grouch is a $83K/yr Amazon United States market (185K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 45/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
oscar the grouch market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- $65K–$87K
- units × avg price
- Conversion rate
- 2.1%
- Avg BSR
- #16,877
- Page quality
- 0%
- Prime
- 87%
- Sponsored
- 79%
- Out of stock
- 5.0%
- Avg brand age
- 50 months
- Avg seller age
- 159 days
Competition & brand share
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.Brands
14 falling
Sellers
113
Top-5 brand share
76%
Top 20: 100%
Top-5 click share
43%
Top 20: 79%
Open market
19%
- BRIEF INSANITY39%
- Funko17%
- Super78%
- GUND7%
- INTIMO6%
- Sesame Street5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -15.9% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.0×
Top oscar the grouch search terms
- oscar the grouch93K/yr
- oscar the grouch plush34K/yr
- sesame street funko pop12K/yr
- gund sesame street plush7K/yr
- funko pop sesame street8K/yr
- grouch6K/yr
- the count sesame street plush5K/yr
- cookie monster funko pop5K/yr
- zoe sesame street doll5K/yr
- elmo funko pop5K/yr
Top oscar the grouch products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
BRIEF INSANITY Mens and Womens Sesame Street Pajamas - Comfy Loose-Fit Ultra-Soft Oscar The Grouch Pajama Pants Grouchy Sleep Bottoms Small
BRIEF INSANITY$29.334.5★310 rev
BRIEF INSANITY Mens and Womens Sesame Street Pajamas - Comfy Loose-Fit Ultra-Soft Oscar The Grouch Pajama Pants Grouchy Sleep Bottoms Medium
BRIEF INSANITY$29.434.5★310 rev
BRIEF INSANITY Mens and Womens Sesame Street Pajamas - Comfy Loose-Fit Ultra-Soft Oscar The Grouch Pajama Pants Grouchy Sleep Bottoms Large
BRIEF INSANITY$29.404.5★310 rev
Funko Pop! TV: Sesame Street - Oscar The Grouch - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - TV Fans - Model Figure for Collectors and Display
Funko$13.594.9★77 rev
Super7 Super Duper Plush Sesame Street Oscar the Grouch Toy - 8 Sesame Street Plush Toy - Classic TV Show Collectibles and Retro Toys
Super7$16.244.9★234 rev
Newest
by launch date
Good Luck Sock Mens Sesame Street Oscar the Grouch Socks Adult Shoe Size 7-12
Good Luck Sock$10.9724,301 rev
Super7 Super Duper Plush Sesame Street Oscar the Grouch Toy - 8 Sesame Street Plush Toy - Classic TV Show Collectibles and Retro Toys
Super7$16.24234 rev
Sesame Street Oscar the Grouch Toddler Boys Morning Grouch Tight Fit Pajama Set (2T) Multicolored
INTIMO$20.944 rev
Funko Pop! TV: Sesame Street - Oscar The Grouch - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - TV Fans - Model Figure for Collectors and Display
Funko$13.5977 rev
Funko POP! TV: Sesame Street - The Count
Funko$12.7069 rev
Trending
90-day click momentumGood Luck Sock Mens Sesame Street Oscar the Grouch Socks Adult Shoe Size 7-12
Good Luck Sock$10.974.8★
Sesame Street Slipper Boot PJ House Shoes - Elmo Cookie Monster Big Bird Oscar the Grouch Slippers PJ Boots - Brown Blue (size 9-10 Toddler)
Sesame Street$19.504.6★
Sesame Street Slipper Boot PJ House Shoes - Elmo Cookie Monster Big Bird Oscar the Grouch Slippers PJ Boots - Brown Blue (size 5-6 Toddler)
Sesame Street$19.594.6★
BRIEF INSANITY Mens and Womens Sesame Street Pajamas - Comfy Loose-Fit Ultra-Soft Oscar The Grouch Pajama Pants Grouchy Sleep Bottoms Small
BRIEF INSANITY$29.334.5★
BRIEF INSANITY Mens and Womens Sesame Street Pajamas - Comfy Loose-Fit Ultra-Soft Oscar The Grouch Pajama Pants Grouchy Sleep Bottoms X-Large
BRIEF INSANITY$29.514.5★
What buyers say about oscar the grouch
What buyers praise and complain about, mined from review topics.What buyers love
“No complaints so far”
“The material is soft and comfortable”
“Perfect size”
“Exactly as advertised”
“He plays with it every single day”
“Totally worth it”
“Great gift”
“Super cute, and definitely a collectible item”
“The fleece material feels great”
“Soo cute and sturdy”
What buyers complain about
“This doll is small”
“I think its a tad overpriced for what it is”
“Dont love the hard eyeballs”
“Filled with odd material”
“Product does not indicate that”
“The second one only lasted two days”
“The wings are poor quality”
“First off, the package wasnt protected from the rain so everything in it, that wasnt covered in plastic, was damaged & wet”
“One small thing to note: it does shed a bit of fuzz”
“The reason for 4 stars is that its kind of hard to maneuver on”
Top return reasons
Common questions
- Is oscar the grouch profitable to sell on Amazon United States?
- The niche generates $83K/yr across 38 tracked products. 3 of 12 products launched in the last 360 days are still selling. 90-day search growth is -15.9%. Flapen's verdict: Skip it (45/100).
- How competitive is the oscar the grouch niche?
- 14 brands and 113 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 76% of demand.
- What do buyers complain about in oscar the grouch?
- Top complaints mined from reviews: Size-Overall, Value For Money, Hard Feel. The return rate is 2.1%.
- When does demand for oscar the grouch peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 2.0× the quietest.
- What does it cost to enter the oscar the grouch niche?
- Listings span $8.95–$83.30; the average listing price is $21.83 (sweet spot $15–$100). The average incumbent carries 1,199 reviews — the moat a new listing must climb.