Orthopedic Insoles for Women

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +4.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $292K a year.

Searches, last 12 months

1.3M

Growth, 90 days vs prior 90

+4.5%

Conversion, latest week

0.4%

Market size, estimated

$292Ka year

Peak month

August1.9× the quietest month

Top search term

dr scholls time off sneakers for women354K searches a year

Listings sell for $55.43 on average, from $12.21 to $179.99. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $55.43 that is $6K to $14K a year per listing.

Average price

$55.43inside the $15 to $100 sweet spot

Price range

$12.21–$179.99

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

100–250

Revenue per listing a year

$6K–$14K

Returns

19.0%of orders · Amazon United States median 2.1%

80% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #304 within Fashion Sneakers. It carries 3,280 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings

80%

Prime listings

99%

Out of stock, average day

5.0%

Average rank

#304in Fashion Sneakers

Average rating

4.22 starsAmazon United States average 4.42 stars

Average reviews

3,280per listing

Listings tracked

157

36 products launched here in the last 12 months. 14 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

36

Successful launches

14Amazon's first-year sales bar

Average brand age

41 months