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Ororo Mens Heated Jacket

Fail

Shoppers spend an estimated $0 a year here, so Ororo Mens Heated Jacket is a Fail.

Flapen Score
20
20 / 100
Ranks 16,762 of 16,930 Clothing, Shoes & Jewelry niches · −25 vs the category median of 45
Market size
$0/yr67K searches / yr
90-day growth
-87.2%search demand this quarter
Competition
48%top-5 click share · 2 brands · 5 sellers

Flapen Score

Ororo Mens Heated Jacket against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Ororo Mens Heated Jacket is stronger. Inside it, weaker.

20Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ororo Mens Heated Jacket market on Amazon at a glance

Shoppers on Amazon United States searched for Ororo Mens Heated Jacket 67K times last year and spent an estimated $0. All 2 brands take every click. Demand peaks in Jan–Nov–Dec. Flapen scores it 20 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 67K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -87.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.

Searches, last 12 months
67K
Growth, 90 days vs prior 90
-87.2%
Conversion, latest week
0.0%
Market size, estimated
$0a year
Peak month
December85.0× the quietest month
Top search term
ororo mens heated jacket59K searches a year

02 · Price

A sale here is worth $144.07.

Listings sell for $144.07 on average, from $103.72 to $204.46. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $144.07 that is $0 to $14K a year per listing.

Average price
$144.07above the $15 to $100 sweet spot
Price range
$103.72–$204.46
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$14K
Returns
13.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #174 within Jackets & Coats. It carries 1,210 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
100%
Out of stock, average day
0.3%
Average rank
#174in Jackets & Coats
Average rating
4.48 starsAmazon United States average 4.42 stars
Average reviews
1,210per listing
Listings tracked
32

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Ororo Mens Heated Jacket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

Brands

2 rising

Sellers

5

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

48%

Top 20: 89%

Open market

0%

  • Brand 193%
  • Brand 27%
  • Open — no brand owns it (0%)

Demand

Ororo Mens Heated Jacket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 85.0×

Search terms

Top Ororo Mens Heated Jacket search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ororo mens heated jacket59K/yr
  • ororo mens7K/yr
  • ororo heated jackets for men1K/yr

Reviews and returns

What reviews say buyers love and hate about Ororo Mens Heated Jacket

We read the reviews and the return reasons for every product selling here.

43%of positive reviews mention “Warmth”
36%of negative reviews mention “Product Condition”
13.8%of orders come back
“its obviously a jacket someone else returned”
A buyer, on “Product Condition”36% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

23 topics

NegativePositive

FAQ

Common Ororo Mens Heated Jacket questions

Answered from the same tracked data.