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Orolay Coats for Women

Fail

Shoppers spend an estimated $0 a year here, so Orolay Coats for Women is a Fail.

Flapen Score
31
31 / 100
Ranks 15,685 of 16,930 Clothing, Shoes & Jewelry niches · −14 vs the category median of 45
Market size
$0/yr574K searches / yr
90-day growth
-89.8%search demand this quarter
Competition
15%top-5 click share · 16 brands · 23 sellers

Flapen Score

Orolay Coats for Women against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Orolay Coats for Women is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Orolay Coats for Women market on Amazon at a glance

Shoppers on Amazon United States searched for Orolay Coats for Women 574K times last year and spent an estimated $0. The top 5 brands take 97% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 31 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 574K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -89.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.

Searches, last 12 months
574K
Growth, 90 days vs prior 90
-89.8%
Conversion, latest week
0.0%
Market size, estimated
$0a year
Peak month
December42.1× the quietest month
Top search term
orolay jackets for woman252K searches a year

02 · Price

A sale here is worth $70.93.

Listings sell for $70.93 on average, from $22.33 to $170.08. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $70.93 that is $0 to $7K a year per listing.

Average price
$70.93inside the $15 to $100 sweet spot
Price range
$22.33–$170.08
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$7K
Returns
21.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.3% of listings are out of stock. The average listing ranks #258 within Coats, Jackets & Vests. It carries 745 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
98%
Prime listings
100%
Out of stock, average day
12.3%
Average rank
#258in Coats, Jackets & Vests
Average rating
4.40 starsAmazon United States average 4.42 stars
Average reviews
745per listing
Listings tracked
175

04 · Newcomers

0 of last year's 94 launches cleared the first-year sales bar.

94 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
94
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Orolay Coats for Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 15% of clicks. An open shelf where new products get seen.

Brands

16 rising

Sellers

23

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

15%

Top 20: 41%

Open market

2%

  • Brand 187%
  • Brand 26%
  • Brand 32%
  • Brand 41%
  • Brand 51%
  • Brand 60%
  • Open — no brand owns it (10 brands, 2%)

Demand

Orolay Coats for Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 42.1×

Search terms

Top Orolay Coats for Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • orolay jackets for woman252K/yr
  • orolay67K/yr
  • orolay coats for women71K/yr
  • oversized puffer vest14K/yr
  • orolay jacket24K/yr
  • oversized puffer vest women30K/yr
  • womens oversized puffer vest8K/yr
  • amazon coat15K/yr
  • orolay coat12K/yr
  • orolay womens thickened down jacket9K/yr

Reviews and returns

What reviews say buyers love and hate about Orolay Coats for Women

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Size-Overall”
29%of negative reviews mention “Size-Overall”
21.7%of orders come back
“Too long”
A buyer, on “Size-Overall”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Orolay Coats for Women questions

Answered from the same tracked data.