orolay coats for women
Skip itA small market ($0/yr) — this niche doesn't clear our bar today.
Competition
Incredible15%top-5 click share — an open shelf
Avg price
Great$70.93avg listing price — sweet spot $15–$100
Review moat
Good745.47avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good$22.33–$170.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad97%top-5 brand share — brand-locked demand
Market size
Bad$0$0/yr · 574K searches
Growth
Bad-89.8%90-day search growth — must beat 0% to launch
Conversion
Bad0.0%search→purchase rate — share of searches ending in a sale
Returns
Bad21.7%return rate — above 5% kills the launch gate
According to Flapen's Amazon United States niche tracking, orolay coats for women is a $0/yr Amazon United States market (574K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Skip it — 31/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
orolay coats for women market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $106K–$142K
- units × avg price
- Conversion rate
- 0.0%
- Avg BSR
- #258
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 98%
- Out of stock
- 12.3%
- Avg brand age
- 37 months
- Avg seller age
- 187 days
Competition & brand share
Clicks spread well past the top 5 (15% combined) — an open shelf where new products get seen.Brands
16 rising
Sellers
23
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
15%
Top 20: 41%
Open market
2%
- Orolay87%
- Songling6%
- Outdoor Ventures2%
- Ainangua1%
- MOMOSTAY1%
- Zeagoo0%
- Open — no brand owns it (10 brands, 2%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -89.8% search growth over the last 90 days.Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 42.1×
Top orolay coats for women search terms
- orolay jackets for woman252K/yr
- orolay67K/yr
- orolay coats for women71K/yr
- oversized puffer vest14K/yr
- orolay jacket24K/yr
- oversized puffer vest women30K/yr
- womens oversized puffer vest8K/yr
- amazon coat15K/yr
- orolay coat12K/yr
- orolay womens thickened down jacket9K/yr
Top orolay coats for women products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Orolay Womens Quilted Puffer Jacket Winter Coat Lightweight Warm Quilted Jackets Oversized Button Puffer Coat Outwear with Pockets Black Large
Orolay$70.804.5★68 rev
Orolay Womens Fleece Lined Parka Waterproof Windproof Long Hooded Coat | Warm Jacket for Cold Offices Outdoor & All-Season Wear | Faux Fur Lining Deep Pockets
Orolay$85.074.3★79 rev
Orolay Womens Oversized Quilted Jacket Cropped Puffer Coat Spring Lightweight Casual Short Outerwear with Pockets Green Medium
Orolay$86.344.2★25 rev
Orolay Womens Oversized Quilted Jacket Cropped Puffer Coat Spring Lightweight Casual Short Outerwear with Pockets Green Large
Orolay$84.564.2★25 rev
Orolay Womens Single Breasted Trench Coat Mid Long Classic Lapel Windproof Slim Outerwear Coats Khaki Medium
Orolay$91.144.4★339 rev
Newest
by launch date
Orolay Womens Lightweight Outdoor Jacket Hooded Packable Softshell Raincoat Travel Water-repellent Breathable Hiking Windbreaker Orange Medium
Orolay$57.0210 rev
Orolay Womens Quilted Lightweight Puffer Jacket Slim Fit Padded Coat Casual Zip Up Outerwear with Pockets Cocoa Medium
Orolay$101.5812 rev
Orolay Womens Oversized Quilted Jacket Cropped Puffer Coat Spring Lightweight Casual Short Outerwear with Pockets Green Medium
Orolay$86.3425 rev
Orolay Womens Oversized Quilted Jacket Cropped Puffer Coat Spring Lightweight Casual Short Outerwear with Pockets Green Large
Orolay$84.5625 rev
Orolay Womens Oversized Quilted Jacket Cropped Puffer Coat Spring Lightweight Casual Short Outerwear with Pockets Cocoa Small
Orolay$84.6525 rev
Trending
90-day click momentumOrolay Womens Lightweight Outdoor Jacket Hooded Packable Softshell Raincoat Travel Water-repellent Breathable Hiking Windbreaker Orange Medium
Orolay$57.024.8★
Orolay Womens Oversized Quilted Jacket Cropped Puffer Coat Spring Lightweight Casual Short Outerwear with Pockets Black Large
Orolay$87.984.2★
Orolay Womens Oversized Quilted Jacket Cropped Puffer Coat Spring Lightweight Casual Short Outerwear with Pockets Cocoa Small
Orolay$84.654.2★
Orolay Womens Oversized Quilted Jacket Cropped Puffer Coat Spring Lightweight Casual Short Outerwear with Pockets Green Large
Orolay$84.564.2★
Orolay Womens Quilted Lightweight Puffer Jacket Slim Fit Padded Coat Casual Zip Up Outerwear with Pockets Cocoa Medium
Orolay$101.584.2★
What buyers say about orolay coats for women
What buyers praise and complain about, mined from review topics.What buyers love
“Fits like a glove”
“Warm Coat”
“Very well made”
“Great style”
“Why This Lightweight Coat Is Perfect for Spring”
“Very comfortable”
“Color is great”
“Great value”
“Perfect weight and fabric for cool weather”
“Material is well made and very comfortable”
What buyers complain about
“Too long”
“Zipper broke - only 10 months”
“Cheap”
“Different than what is advertised”
“Defective zipper-don't buy”
“Shapeless fit”
“i may have to have another color”
“It was extremely cheap”
“The fabric got discolored and crunchy/hard and it smells awful”
“there are quite a few spots where the seems have strings fraying out”
Top return reasons
Common questions
- Is orolay coats for women profitable to sell on Amazon United States?
- The niche generates $0/yr across 175 tracked products. 0 of 94 products launched in the last 360 days are still selling. 90-day search growth is -89.8%. Flapen's verdict: Skip it (31/100).
- How competitive is the orolay coats for women niche?
- 16 brands and 23 sellers compete. The top 5 products take 15% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in orolay coats for women?
- Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 21.7% — above our launch gate.
- When does demand for orolay coats for women peak?
- Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 42.1× the quietest.
- What does it cost to enter the orolay coats for women niche?
- Listings span $22.33–$170.08; the average listing price is $70.93 (sweet spot $15–$100). The average incumbent carries 745 reviews — the moat a new listing must climb.