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Oris Watches for Men

Fail

Products sell for $711.16 on average, outside the sweet spot, so Oris Watches for Men is a Fail.

Flapen Score
31
31 / 100
Ranks 15,685 of 16,930 Clothing, Shoes & Jewelry niches · −14 vs the category median of 45
Market size
$140K/yr247K searches / yr
90-day growth
+1.9%search demand this quarter
Competition
61%top-5 click share · 15 brands · 53 sellers

Flapen Score

Oris Watches for Men against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Oris Watches for Men is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Oris Watches for Men market on Amazon at a glance

Shoppers on Amazon United States searched for Oris Watches for Men 247K times last year and spent an estimated $140K. The top 5 brands take 75% of clicks. Flapen scores it 31 out of 100, a Fail.

01 · Demand

An estimated 0.1% of those searches ended in a purchase.

Shoppers searched for this 247K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved +1.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $140K a year.

Searches, last 12 months
247K
Growth, 90 days vs prior 90
+1.9%
Conversion, latest week
0.1%
Market size, estimated
$140Ka year
Top search term
oris watches for men141K searches a year

02 · Price

A sale here is worth $711.16.

Listings sell for $711.16 on average, from $16.99 to $2517.98. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $711.16 that is $0 to $71K a year per listing.

Average price
$711.16above the $15 to $100 sweet spot
Price range
$16.99–$2517.98
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$71K
Returns
4.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

73% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 15.2% of listings are out of stock. The average listing ranks #4,890 within Watches. It carries 4,465 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
73%
Out of stock, average day
15.2%
Average rank
#4,890in Watches
Average rating
4.33 starsAmazon United States average 4.42 stars
Average reviews
4,465per listing
Listings tracked
22

04 · Newcomers

1 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
56 months

Products

Top Oris Watches for Men products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 falling

Sellers

53

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

61%

Top 20: 98%

Open market

18%

  • Brand 128%
  • Brand 217%
  • Brand 315%
  • Brand 47%
  • Brand 57%
  • Brand 67%
  • Open — no brand owns it (9 brands, 18%)

Search terms

Top Oris Watches for Men search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • oris watches for men141K/yr
  • oris40K/yr
  • oris watch31K/yr
  • oris watches20K/yr
  • reloj oris para hombre6K/yr
  • reloj oris6K/yr
  • oris watches men3K/yr

Reviews and returns

What reviews say buyers love and hate about Oris Watches for Men

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Quality-Overall”
21%of negative reviews mention “Size-Overall”
4.8%of orders come back
“Small bag”
A buyer, on “Size-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Oris Watches for Men questions

Answered from the same tracked data.