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Orient Star

Fail

Buyers convert on only 0.1% of searches, so Orient Star is a Fail.

Flapen Score
45
45 / 100
Ranks 8,414 of 16,930 Clothing, Shoes & Jewelry niches · on the category median
Market size
$1.5M/yr4.1M searches / yr
90-day growth
+9.3%search demand this quarter
Competition
15%top-5 click share · 12 brands · 131 sellers

Flapen Score

Orient Star against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Orient Star is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Orient Star market on Amazon at a glance

Shoppers on Amazon United States searched for Orient Star 4.1M times last year and spent an estimated $1.5M. The top 5 brands take 97% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 0.1% of those searches ended in a purchase.

Shoppers searched for this 4.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved +9.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.5M a year.

Searches, last 12 months
4.1M
Growth, 90 days vs prior 90
+9.3%
Conversion, latest week
0.1%
Market size, estimated
$1.5Ma year
Top search term
orient watches for men1.1M searches a year

02 · Price

A sale here is worth $238.14.

Listings sell for $238.14 on average, from $23.77 to $631.89. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $238.14 that is $0 to $24K a year per listing.

Average price
$238.14above the $15 to $100 sweet spot
Price range
$23.77–$631.89
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
$0–$24K
Returns
4.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

52% of listings pay for placement with sponsored ads. 64% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #2,840 within Watches. It carries 1,686 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
52%
Prime listings
64%
Out of stock, average day
6.3%
Average rank
#2,840in Watches
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
1,686per listing
Listings tracked
130

04 · Newcomers

6 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
6Amazon's first-year sales bar
Average brand age
56 months

Products

Top Orient Star products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 15% of clicks. An open shelf where new products get seen.

Brands

12 rising

Sellers

131

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

15%

Top 20: 44%

Open market

2%

  • Brand 173%
  • Brand 210%
  • Brand 39%
  • Brand 44%
  • Brand 52%
  • Brand 61%
  • Open — no brand owns it (6 brands, 2%)

Demand

Orient Star search demand

Weekly searches over the year. Pick a range.

100K60KSpike '26Feb '26Mar '26Mar '26Apr '26May '26May '26Jun '26

Search terms

Top Orient Star search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • orient watches for men1.1M/yr
  • orient bambino1.1M/yr
  • orient430K/yr
  • orient watch272K/yr
  • orient kamasu190K/yr
  • reloj orient para hombre174K/yr
  • orient watches108K/yr
  • orient star122K/yr
  • orient bambino 38mm86K/yr
  • orient mako70K/yr

Reviews and returns

What reviews say buyers love and hate about Orient Star

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
10%of negative reviews mention “Size-Overall”
4.5%of orders come back
“its not very big but the dial is absolutely tiny”
A buyer, on “Size-Overall”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Orient Star questions

Answered from the same tracked data.