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Oregon Ducks Hat

Fail

Shoppers spend an estimated $21K a year here, so Oregon Ducks Hat is a Fail.

Flapen Score
47
47 / 100
Top 41% of 16,930 Clothing, Shoes & Jewelry niches · +2 vs the category median of 45
Market size
$21K/yr107K searches / yr
90-day growth
-11.6%search demand this quarter
Competition
35%top-5 click share · 22 brands · 34 sellers

Flapen Score

Oregon Ducks Hat against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Oregon Ducks Hat is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Oregon Ducks Hat market on Amazon at a glance

Shoppers on Amazon United States searched for Oregon Ducks Hat 107K times last year and spent an estimated $21K. The top 5 brands take 69% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 107K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -11.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $21K a year.

Searches, last 12 months
107K
Growth, 90 days vs prior 90
-11.6%
Conversion, latest week
0.8%
Market size, estimated
$21Ka year
Peak month
December6.5× the quietest month
Top search term
oregon ducks hat70K searches a year

02 · Price

A sale here is worth $24.26.

Listings sell for $24.26 on average, from $12.88 to $36.73. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $24.26 that is $0 to $2K a year per listing.

Average price
$24.26inside the $15 to $100 sweet spot
Price range
$12.88–$36.73
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
2.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

38% of listings pay for placement with sponsored ads. 62% ship with Prime. On an average day, 17.6% of listings are out of stock. The average listing ranks #13,440 within Baseball Caps. It carries 792 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
38%
Prime listings
62%
Out of stock, average day
17.6%
Average rank
#13,440in Baseball Caps
Average rating
4.41 starsAmazon United States average 4.42 stars
Average reviews
792per listing
Listings tracked
45

04 · Newcomers

0 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
13
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Oregon Ducks Hat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

Brands

22 flat

Sellers

34

Top-5 brand share

69%

Top 20: 99%

Top-5 click share

35%

Top 20: 80%

Open market

26%

  • Brand 130%
  • Brand 213%
  • Brand 312%
  • Brand 48%
  • Brand 57%
  • Brand 65%

Demand

Oregon Ducks Hat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 6.5×

Search terms

Top Oregon Ducks Hat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • oregon ducks hat70K/yr
  • oregon hat11K/yr
  • oregon ducks hats for men9K/yr
  • university of oregon hat5K/yr
  • oregon ducks hats7K/yr
  • oregon duck hat6K/yr

Reviews and returns

What reviews say buyers love and hate about Oregon Ducks Hat

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Quality-Overall”
32%of negative reviews mention “Size-Overall”
2.6%of orders come back
“Runs small”
A buyer, on “Size-Overall”32% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Oregon Ducks Hat questions

Answered from the same tracked data.