order again
Worth a lookShows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Avg price
Great$16.11avg listing price — sweet spot $15–$100
Brand share
Good62%top-5 brand share — brands hold most of the demand
Price range
Good$1.66–$44.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Market size
Good$297K$297K/yr · 594K searches
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,312.57avg incumbent reviews — the moat a new listing must climb
Growth
Bad-44.3%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, order again is a $297K/yr Amazon United States market (594K searches/yr). The top 5 brands hold 62% of demand. Verdict: Worth a look — 56/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
order again market data
- Units sold / yr
- 8K–10K
- avg 250–500/product
- Revenue / yr
- $129K–$161K
- units × avg price
- Conversion rate
- 3.1%
- Avg BSR
- #14,777
- Page quality
- 0%
- Prime
- 61%
- Sponsored
- 46%
- Out of stock
- 0.0%
- Avg brand age
- 61 months
- Avg seller age
- 147 days
Competition & brand share
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.Brands
18 rising
Sellers
98
Top-5 brand share
62%
Top 20: 100%
Top-5 click share
48%
Top 20: 90%
Open market
32%
- Nature Made31%
- PIFAME9%
- BETTE BOUTIK8%
- Generic7%
- Vertvie6%
- HSIA6%
Demand
Weekly Amazon search volume, last 50 weeks — -44.3% search growth over the last 90 days.Top order again search terms
- buy again orders placed by me196K/yr
- order again186K/yr
- current orders146K/yr
- orders placed by me on amazon prime29K/yr
- b12 3000 mcg11K/yr
- nature made b12 3000 mcg6K/yr
- vitamin b12 3000 mcg6K/yr
- your orders placed by me12K/yr
- b12 vitamins 3000 mcg2K/yr
Top order again products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Nature Made Vitamin B12 Extra Strength 3000 mcg B12 Vitamin Supplement for Energy Metabolism Support 60 Softgels 60 Day Supply
Nature Made$14.314.8★6,258 rev
Nature Made Vitamin B12 3000 mcg Easy to Take Sublingual B12 for Energy Metabolism Support 40 Sugar Free Fast Dissolve Tablets 40 Day Supply
Nature Made$7.554.7★4,515 rev
orders placed by me my the+orders placed recently by me on amazon Dangle Earrings for Women Trendy 925 Sterling Silver Diamond Encrusted Earrings prime shopping online walmart haul amazon
Generic$3.473.7★107 rev
My+Orders Placed Recently by me Linen Capri Pants for Women Petite Linen Pants Womens Capris for Summer Clearance Ladies Linen Spring Summer Pants for Women 2025 Striped Linen Pants Plus White
PIFAME$9.534.1★1,358 rev
BETTE BOUTIK women shirts v neck womens blouses orders placed by me button down belly hiding tops for women PurpleWhite Small
BETTE BOUTIK$11.614.4★693 rev
Newest
by launch date
TCOT Womens Spring Shirts 2026 Casual Crew-Neck T-Shirt Long Sleeve Tunic Tops for Leggings Multiple Color Printed S
TCOT$16.683,223 rev
Womens Blouses Trendy 3/4 Roll Up Sleeve V Neck Button Down Casual Flowy Tops Novelty Abstract Pink Floral Print Basic Tees Lightweight Loose Fit Comfy Beach Vacation Boho Outfits 2025 Summer XL
domirica$29.960 rev
Buy Again Orders My Past Orders My Recent Orders With Amazon Amazon Warehouse Sale Clearance Memorial Bridesmaid Birthday Wedding Anniversary Graduation Gifts For Women Her
Godalithic$1.66235 rev
My+Orders Placed Recently by me Linen Capri Pants for Women Petite Linen Pants Womens Capris for Summer Clearance Ladies Linen Spring Summer Pants for Women 2025 Striped Linen Pants Plus White
PIFAME$9.531,358 rev
NatureWise Vitamin B12 3000 mcg - Extra Strength - Supplement for Supporting Energy Levels Mental Clarity Nervous System Health - Easy-to-Swallow Soy and Gluten-Free Non-GMO - 60 Softgels
NatureWise$9.53318 rev
Trending
90-day click momentumWomens Blouses Trendy 3/4 Roll Up Sleeve V Neck Button Down Casual Flowy Tops Novelty Abstract Pink Floral Print Basic Tees Lightweight Loose Fit Comfy Beach Vacation Boho Outfits 2025 Summer XL
domirica$29.960.0★
Vertvie Womens Seamless Bras No Underwire Supportive Wireless Push Up Full Coverage Bralette Comfort Scalloped T-Shirt Bra(Purple X-Large)
Vertvie$19.944.1★
TCOT Womens Spring Shirts 2026 Casual Crew-Neck T-Shirt Long Sleeve Tunic Tops for Leggings Multiple Color Printed S
TCOT$16.684.3★
MARSVOVO Women Cotton Tops Floral Tunic Shirt Casual Fashion Comfy Crew Neck Short Sleeve Tee Shirt Business Lightweight Cotton Summer Blouse Black Leaf XL
MARSVOVO$25.013.1★
HSIA Minimizer Bras for Women Plus Size Full Coverage Coolcomfort T Shirt Unlined Bra with Underwire for Heavy Breast Purple 38DDD
HSIA$30.604.0★
What buyers say about order again
What buyers praise and complain about, mined from review topics.What buyers love
“Good Taste”
“Good value for money”
“Good quality taste great Has great benefits chewy”
“These pants are very cute and fit well,”
“EXTREMELY COMFORTABLE”
“Essential Vitamin”
“Nice and soft”
“As advertised”
“Love the colors”
“Good quality taste great Has great benefits chewy”
What buyers complain about
“Item runs large”
“Kind of a chalky taste”
“Not overwhelmingly sweet”
“This product is misleading”
“The material was not what I expected”
“look cheap”
“No other color”
“Unable to use”
“My doctor told me to stop taking them that they dont do any good”
“Broken seal for vitamin”
Top return reasons
Common questions
- Is order again profitable to sell on Amazon United States?
- The niche generates $297K/yr across 28 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -44.3%. Flapen's verdict: Worth a look (56/100).
- How competitive is the order again niche?
- 18 brands and 98 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 62% of demand.
- What do buyers complain about in order again?
- Top complaints mined from reviews: Size-Overall, Taste-Overall, Sweetness. The return rate is 0.2%.
- What does it cost to enter the order again niche?
- Listings span $1.66–$44.66; the average listing price is $16.11 (sweet spot $15–$100). The average incumbent carries 3,313 reviews — the moat a new listing must climb.