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Order Again

Maybe

An estimated 0.2% of orders come back. But demand is soft, at -44.3% this quarter, so Order Again is a Maybe.

Flapen Score
56
56 / 100
Top 12% of 16,930 Clothing, Shoes & Jewelry niches · +11 vs the category median of 45
Market size
$297K/yr594K searches / yr
90-day growth
-44.3%search demand this quarter
Competition
48%top-5 click share · 18 brands · 98 sellers

Flapen Score

Order Again against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Order Again is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Order Again market on Amazon at a glance

Shoppers on Amazon United States searched for Order Again 594K times last year and spent an estimated $297K. The top 5 brands take 62% of clicks. Demand peaks in Aug–Dec. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 3.1% of those searches ended in a purchase.

Shoppers searched for this 594K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -44.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $297K a year.

Searches, last 12 months
594K
Growth, 90 days vs prior 90
-44.3%
Conversion, latest week
3.1%
Market size, estimated
$297Ka year
Peak month
August3.2× the quietest month
Top search term
buy again orders placed by me196K searches a year

02 · Price

A sale here is worth $16.11.

Listings sell for $16.11 on average, from $1.66 to $44.66. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $16.11 that is $4K to $8K a year per listing.

Average price
$16.11inside the $15 to $100 sweet spot
Price range
$1.66–$44.66
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
$4K–$8K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

46% of listings pay for placement with sponsored ads. 61% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #14,777 within Earrings. It carries 3,313 reviews at 4.08 stars, so a new listing needs social proof before a better product.

Sponsored listings
46%
Prime listings
61%
Out of stock, average day
0.0%
Average rank
#14,777in Earrings
Average rating
4.08 starsAmazon United States average 4.42 stars
Average reviews
3,313per listing
Listings tracked
28

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
61 months

Products

Top Order Again products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

Brands

18 rising

Sellers

98

Top-5 brand share

62%

Top 20: 100%

Top-5 click share

48%

Top 20: 90%

Open market

32%

  • Brand 131%
  • Brand 29%
  • Brand 38%
  • Brand 47%
  • Brand 56%
  • Brand 66%

Demand

Order Again search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KHoliday '25AugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Aug, Dec · busiest ÷ quietest = 3.2×

Search terms

Top Order Again search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • buy again orders placed by me196K/yr
  • order again186K/yr
  • current orders146K/yr
  • orders placed by me on amazon prime29K/yr
  • b12 3000 mcg11K/yr
  • nature made b12 3000 mcg6K/yr
  • vitamin b12 3000 mcg6K/yr
  • your orders placed by me12K/yr
  • b12 vitamins 3000 mcg2K/yr

Reviews and returns

What reviews say buyers love and hate about Order Again

We read the reviews and the return reasons for every product selling here.

10%of positive reviews mention “Taste-Overall”
14%of negative reviews mention “Size-Overall”
0.2%of orders come back
“Item runs large”
A buyer, on “Size-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Order Again questions

Answered from the same tracked data.