Orange Wig

Shoppers searched for this 544K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -5.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $334K a year.

Searches, last 12 months

544K

Growth, 90 days vs prior 90

-5.5%

Conversion, latest week

2.6%

Market size, estimated

$334Ka year

Peak month

October13.4× the quietest month

Top search term

orange wig316K searches a year

Listings sell for $23.33 on average, from $7.12 to $117.92. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At $23.33 that is $2K to $6K a year per listing.

Average price

$23.33inside the $15 to $100 sweet spot

Price range

$7.12–$117.92

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

100–250

Revenue per listing a year

$2K–$6K

Returns

9.0%of orders · Amazon United States median 2.1%

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.5% of listings are out of stock. The average listing ranks #652 within Wigs. It carries 1,355 reviews at 4.08 stars, so a new listing needs social proof before a better product.

Sponsored listings

83%

Prime listings

100%

Out of stock, average day

6.5%

Average rank

#652in Wigs

Average rating

4.08 starsAmazon United States average 4.42 stars

Average reviews

1,355per listing

Listings tracked

103

21 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

21

Successful launches

0Amazon's first-year sales bar

Average brand age

36 months