Orange Turtleneck Women

Shoppers searched for this 337K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -44.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $15K a year.

Searches, last 12 months

337K

Growth, 90 days vs prior 90

-44.7%

Conversion, latest week

0.2%

Market size, estimated

$15Ka year

Peak month

October70.3× the quietest month

Top search term

orange turtleneck women127K searches a year

Listings sell for $20.29 on average, from $7.82 to $39.41. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $20.29 that is $0 to $2K a year per listing.

Average price

$20.29inside the $15 to $100 sweet spot

Price range

$7.82–$39.41

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

15.5%of orders · Amazon United States median 2.1%

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.6% of listings are out of stock. The average listing ranks #23,223 within Sweaters. It carries 2,174 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings

80%

Prime listings

100%

Out of stock, average day

12.6%

Average rank

#23,223in Sweaters

Average rating

4.39 starsAmazon United States average 4.42 stars

Average reviews

2,174per listing

Listings tracked

49

14 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

14

Successful launches

0Amazon's first-year sales bar

Average brand age

35 months