orange sunglasses
Worth a lookShows a fragmented shelf (top 5 take 19% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Incredible19%top-5 click share — an open shelf
Brand share
Incredible37%top-5 brand share — no brand owns this niche
Price range
Good$5.76–$39.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+49.8%90-day search growth — must beat 0% to launch
Avg price
Good$13.95avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$223K$223K/yr · 542K searches
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,448.95avg incumbent reviews — the moat a new listing must climb
Returns
Bad7.1%return rate — above 5% kills the launch gate
According to Flapen's Amazon United States niche tracking, orange sunglasses is a $223K/yr Amazon United States market (542K searches/yr). The top 5 brands hold 37% of demand. Demand peaks in Jul–Oct. Verdict: Worth a look — 59/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
orange sunglasses market data
- Units sold / yr
- 15K–20K
- avg 100–250/product
- Revenue / yr
- $209K–$279K
- units × avg price
- Conversion rate
- 2.9%
- Avg BSR
- #821
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 94%
- Out of stock
- 0.4%
- Avg brand age
- 49 months
- Avg seller age
- 176 days
Competition & brand share
Clicks spread well past the top 5 (19% combined) — an open shelf where new products get seen.Brands
58 rising
Sellers
77
Top-5 brand share
37%
Top 20: 73%
Top-5 click share
19%
Top 20: 49%
Open market
58%
- FEISEDY12%
- VANLINKER7%
- SOJOS7%
- GUVIVI7%
- IKUVNA5%
- MUNSADE5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +49.8% search growth over the last 90 days.Peak months: Jul, Oct · busiest ÷ quietest = 2.4×
Top orange sunglasses search terms
- orange sunglasses162K/yr
- orange lens sunglasses68K/yr
- orange glasses75K/yr
- orange tinted sunglasses41K/yr
- orange sunglasses for women42K/yr
- orange sunglasses for men18K/yr
- orange lens sunglasses for women17K/yr
- orange shades14K/yr
- orange aviator sunglasses14K/yr
- sunglasses orange lens10K/yr
Top orange sunglasses products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
IKUVNA Retro 70s Square Aviator Sunglasses Women Men Vintage Rectangle Sunglasses Flat Frame Trendy Shades (Orange)
IKUVNA$7.064.2★405 rev
MUNSADE Trendy Square Aviator Sunglasses for Women Flat Top Designer Stylish Frame Sun Glasses Vintage Shades ((2 Pack) Black/Orange+Tortoise/Green)
MUNSADE$12.034.5★1,192 rev
FEISEDY Retro Square Aviator Sunglasses Women Men 70s Vintage Trendy Plastic Frame Sun Glasses B2835
FEISEDY$16.044.4★4,101 rev
GUVIVI Retro Aviator Sunglasses for Women Men Oversized Classic 70s Vintage Trendy Tangle Free Square Aviators Orange Sun Glasses
GUVIVI$14.724.4★2,506 rev
FEISEDY Retro Aviator Sunglasses for Women Men Vintage Classic Square Metal Frame Sun Glasses Trendy Shades B0371
FEISEDY$17.094.1★57 rev
Newest
by launch date
mosanana Retro Hexagon Sunglasses for Women Trendy Small 2026 Cool 70s Tortoise Orange 90s Cute Sunnies MS52595
mosanana$14.7424 rev
ISIUINN Trendy Square Aviator Sunglasses for Women Men Flat Top Frame 70s Oversized Square Sun Glasses Vintage Shades (Orange)
ISIUINN$7.7315 rev
DEPHILA Polarized Sports Sunglasses for Men Women Cycling Sunglasses for Teens Baseball Biking with UV400 Protection (A01-Orange)
DEPHILA$10.9032 rev
FEISEDY Retro Aviator Sunglasses for Women Men Vintage Classic Square Metal Frame Sun Glasses Trendy Shades B0371
FEISEDY$17.0957 rev
ANDWOOD Orange Tinted Lens Sunglasses Retro Square Aviator Sun glasses Women Men Polarized Trendy 90s Pilot Shades
ANDWOOD$9.48145 rev
Trending
90-day click momentumDEPHILA Polarized Sports Sunglasses for Men Women Cycling Sunglasses for Teens Baseball Biking with UV400 Protection (A01-Orange)
DEPHILA$10.904.1★
ISIUINN Trendy Square Aviator Sunglasses for Women Men Flat Top Frame 70s Oversized Square Sun Glasses Vintage Shades (Orange)
ISIUINN$7.734.9★
ANDWOOD Orange Tinted Lens Sunglasses Retro Square Aviator Sun glasses Women Men Polarized Trendy 90s Pilot Shades
ANDWOOD$9.484.3★
FEISEDY Retro Aviator Sunglasses for Women Men Vintage Classic Square Metal Frame Sun Glasses Trendy Shades B0371
FEISEDY$17.094.1★
mosanana Retro Hexagon Sunglasses for Women Trendy Small 2026 Cool 70s Tortoise Orange 90s Cute Sunnies MS52595
mosanana$14.744.5★
What buyers say about orange sunglasses
What buyers praise and complain about, mined from review topics.What buyers love
“These glasses are so cute, and good quality”
“The fit is flattering”
“Good value for price”
“Love the style”
“The color is vibrant”
“Comfortable Fit”
“Exactly as pictured”
“The frame is lightweight”
“They seem to be durable; although, we haven't had them for very long”
“Very Sturdy”
What buyers complain about
“run tight”
“Low quality”
“Broke After a Few Weeks”
“Not as colorful as expected”
“Not great for when its super bright out”
“feel very flimsy”
“Little lens wipe”
“Not Worth It”
“Cheap material”
“Dont actually block blue light”
Top return reasons
Common questions
- Is orange sunglasses profitable to sell on Amazon United States?
- The niche generates $223K/yr across 100 tracked products. 5 of 22 products launched in the last 360 days are still selling. 90-day search growth is +49.8%. Flapen's verdict: Worth a look (59/100).
- How competitive is the orange sunglasses niche?
- 58 brands and 77 sellers compete. The top 5 products take 19% of clicks and top 5 brands hold 37% of demand.
- What do buyers complain about in orange sunglasses?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 7.1% — above our launch gate.
- When does demand for orange sunglasses peak?
- Demand peaks in Jul–Oct; the busiest month runs 2.4× the quietest.
- What does it cost to enter the orange sunglasses niche?
- Listings span $5.76–$39.57; the average listing price is $13.95 (sweet spot $15–$100). The average incumbent carries 3,449 reviews — the moat a new listing must climb.