orange sports bra
Skip itHigh returns (10.9%) — this niche doesn't clear our bar today.
Competition
Incredible8%top-5 click share — an open shelf
Avg price
Great$22.45avg listing price — sweet spot $15–$100
Price range
Great$8.18–$52.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great54%top-5 brand share — no brand owns this niche
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+17.6%90-day search growth — must beat 0% to launch
Review moat
Okay3,871.52avg incumbent reviews — the moat a new listing must climb
Market size
Bad$56K$56K/yr · 370K searches
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Returns
Bad10.9%return rate — above 5% kills the launch gate
According to Flapen's Amazon United States niche tracking, orange sports bra is a $56K/yr Amazon United States market (370K searches/yr). The top 5 brands hold 54% of demand. Demand peaks in Apr–May–Jun. Verdict: Skip it — 49/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
orange sports bra market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- $67K–$90K
- units × avg price
- Conversion rate
- 0.7%
- Avg BSR
- #266
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 91%
- Out of stock
- 1.2%
- Avg brand age
- 38 months
- Avg seller age
- 130 days
Competition & brand share
Clicks spread well past the top 5 (8% combined) — an open shelf where new products get seen.Brands
67 rising
Sellers
149
Top-5 brand share
54%
Top 20: 86%
Top-5 click share
8%
Top 20: 22%
Open market
52%
- CRZ YOGA19%
- RUNNING GIRL13%
- HeyNuts5%
- Nike4%
- Comper3%
- Amazon Essentials3%
Demand & seasonality
Weekly Amazon search volume, last 101 weeks — +17.6% search growth over the last 90 days.Peak months: Apr, May, Jun · busiest ÷ quietest = 4.6×
Top orange sports bra search terms
- royal blue sports bra44K/yr
- light blue sports bra36K/yr
- light pink sports bra37K/yr
- teal sports bra27K/yr
- crazy yoga bra35K/yr
- champion sports bras32K/yr
- u back sports bra14K/yr
- crz yoga butterluxe bra13K/yr
- womens nike sports bra17K/yr
- fabletics sports bra14K/yr
Top orange sports bra products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
CRZ YOGA Butterluxe Womens Y Back Sports Bra - Padded Racerback Low Impact Spaghetti Thin Strap Workout Yoga Top Black Small
CRZ YOGA$26.204.5★7,809 rev
Ama Larsi High Impact Strappy Sports Bra for Women Bright Blue
Ama Larsi$21.764.3★486 rev
CRZ YOGA Butterluxe Adjustable Spaghetti Strap Sports Bras for Women - Scoop Neck Wireless Padded Yoga Workout Crop Top Black Medium
CRZ YOGA$26.094.5★1,902 rev
Fabletics Womens Oasis Twist Sports Bra Workout Yoga Athletic Fitness Knit XXS Black
Fabletics$28.334.1★68 rev
Sports Bras for Women Soft Workout Tops Yoga Bra
JOYSPELS$19.264.5★48 rev
Newest
by launch dateSports Bras for Women Soft Workout Tops Yoga Bra
JOYSPELS$19.2648 rev
HeyNuts to Freest Womens Y Back Sports Bra Low Impact Spaghetti Thin Strap Racerback Wirefree Workout Athletic Basic Gym Yoga Tops Padded with Built in Bras Gossamer Blue S
HeyNuts$26.15153 rev
Amazon Essentials Womens Active Total Train Medium Support Racerback Sports Bra Royal Blue X-Small
Amazon Essentials$9.14125 rev
RUNNING GIRL Sports Bra for Women Strappy Running Padded Sports Bras High Impact Yoga Bra with Sewn in Pads(3135_Pink_M)
RUNNING GIRL$21.54146 rev
Comper Womens Sports Bras Wirefree Racerback Workout Bras Sexy Thin Straps Yoga Sport Bras with Removable Pads(Sapphire Blue-S)
Comper$14.39262 rev
Trending
90-day click momentumSports Bras for Women Soft Workout Tops Yoga Bra
JOYSPELS$19.264.5★
HeyNuts to Freest Womens Y Back Sports Bra Low Impact Spaghetti Thin Strap Racerback Wirefree Workout Athletic Basic Gym Yoga Tops Padded with Built in Bras Gossamer Blue S
HeyNuts$26.154.5★
Amazon Essentials Womens Active Total Train Medium Support Racerback Sports Bra Royal Blue X-Small
Amazon Essentials$9.144.3★
Comper Womens Sports Bra with Thin Straps Stretchy Wirefree Workout Bras Lightweight Workouts Bralette with Removable Pads (Light Pink-M)
Comper$14.184.1★
Omwilddo Womens Strappy Sports Bras Light Compression Crop Criss Cross Back Padded Workout Yoga Bra Supportive U Neckline Light Blue M
Omwilddo$25.134.5★
What buyers say about orange sports bra
What buyers praise and complain about, mined from review topics.What buyers love
“Comfortable too”
“Amazing fit”
“AMAZING QUALITY”
“Nice and smooth”
“Good sports bra”
“The color is so pretty”
“Amazing material”
“Very fair price”
“style is flattering”
“the straps are comfortable”
What buyers complain about
“It was huge”
“Straps are uncomfortable”
“Not as comfortable as it claims”
“inconsistent quality control”
“are tight around the chest”
“Falls apart”
“False advertisement”
“Not for running”
“Hard padding”
“no stretch”
Top return reasons
Common questions
- Is orange sports bra profitable to sell on Amazon United States?
- The niche generates $56K/yr across 381 tracked products. 21 of 125 products launched in the last 360 days are still selling. 90-day search growth is +17.6%. Flapen's verdict: Skip it (49/100).
- How competitive is the orange sports bra niche?
- 67 brands and 149 sellers compete. The top 5 products take 8% of clicks and top 5 brands hold 54% of demand.
- What do buyers complain about in orange sports bra?
- Top complaints mined from reviews: Size-Overall, Strap/String Quality, Comfort-Overall. The return rate is 10.9% — above our launch gate.
- When does demand for orange sports bra peak?
- Demand peaks in Apr–May–Jun; the busiest month runs 4.6× the quietest.
- What does it cost to enter the orange sports bra niche?
- Listings span $8.18–$52.83; the average listing price is $22.45 (sweet spot $15–$100). The average incumbent carries 3,872 reviews — the moat a new listing must climb.