orange shorts
Worth a lookShows demand growing +139.5% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+139.5%90-day search growth — must beat 0% to launch
Competition
Great27%top-5 click share — an open shelf
Brand share
Great48%top-5 brand share — no brand owns this niche
Avg price
Great$18.93avg listing price — sweet spot $15–$100
Price range
Good$6.74–$34.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay3,635.87avg incumbent reviews — the moat a new listing must climb
Market size
Bad$96K$96K/yr · 651K searches
Returns
Bad8.6%return rate — above 5% kills the launch gate
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, orange shorts is a $96K/yr Amazon United States market (651K searches/yr). The top 5 brands hold 48% of demand. Demand peaks in Jun–Sep–Oct. Verdict: Worth a look — 58/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
orange shorts market data
- Units sold / yr
- 6K–8K
- avg 0–100/product
- Revenue / yr
- $114K–$151K
- units × avg price
- Conversion rate
- 0.8%
- Avg BSR
- #449
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 85%
- Out of stock
- 1.8%
- Avg brand age
- 33 months
- Avg seller age
- 149 days
Competition & brand share
Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.Brands
44 falling
Sellers
49
Top-5 brand share
48%
Top 20: 85%
Top-5 click share
27%
Top 20: 55%
Open market
48%
- BMJL18%
- PINSPARK11%
- AugIris8%
- CRZ YOGA7%
- MAGCOMSEN5%
- ANRABESS4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +139.5% search growth over the last 90 days.Peak months: Jun, Sep, Oct · busiest ÷ quietest = 21.5×
Top orange shorts search terms
- orange shorts225K/yr
- orange shorts women148K/yr
- orange biker shorts47K/yr
- orange athletic shorts24K/yr
- orange running shorts20K/yr
- womens orange shorts25K/yr
- orange workout shorts19K/yr
- neon orange shorts14K/yr
- orange athletic shorts women12K/yr
- orange shorts for women13K/yr
Top orange shorts products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
AugIris Athletic Running Shorts for Women with Zipper Pocket Soft Lightweight Gym Workout Shorts with Mesh Liner Quick Dry Neon Orange
AugIris$22.304.5★388 rev
BMJL Womens Athletic Shorts High Waisted Running Short Pocket Sporty Short Gym Elastic Workout Shorts 2.5(M Neon Orange)
BMJL$22.604.4★12,803 rev
BMJL Womens Running Shorts Elastic High Waisted with Pockets 2.5 Sporty Workout Quick Dry Athletic Shorts(M Bright Orange)
BMJL$19.114.4★13,189 rev
CRZ YOGA Mid Waisted Split Running Shorts for Women 4 - Comfy Mesh Liner for Workout Athletic Gym Track Quick Dry Neon Orange Medium
CRZ YOGA$25.664.5★2,786 rev
DHSO High Waisted Biker Shorts for Women-5 Spandex Tummy Control Athletic Workout Running Yoga Gym Shorts(Orange L-XL)
DHSO$9.574.4★1,656 rev
Newest
by launch date
CRZ YOGA High Waisted Split Running Shorts for Women 3 - Comfy Mesh Liner for Workout Athletic GymTrack Quick Dry Neon Orange Medium
CRZ YOGA$26.402,339 rev
PINSPARK 2 in 1 Running Shorts for Women Comfy High Waisted Athletic Sports Short Tummy Control Stretch Workout Gym Active Shorts with Two Pockets Orange Medium
PINSPARK$19.91268 rev
FULLSOFT High Waisted Biker Shorts for Women-5 Tummy Control Fitness Athletic Workout Running Yoga Gym Shorts with Pockets(Orange-Yellow Small-Medium)
FULLSOFT$9.778,495 rev
IFNOW Running Shorts for Women with Zip Pocket Quick-Dry Lightweight 2.5 Low Waisted Gym Yoga Workout Athletic Shorts Neon Orange
IFNOW$18.4030 rev
ANRABESS Boxer Shorts for Women Gingham Plaid Elastic Waist Ruffle Perfect for Lounge Pajama&Sleep Cute Casual Summer Bottoms Orange White Plaid Large
ANRABESS$14.43738 rev
Trending
90-day click momentumIFNOW Running Shorts for Women with Zip Pocket Quick-Dry Lightweight 2.5 Low Waisted Gym Yoga Workout Athletic Shorts Neon Orange
IFNOW$18.404.7★
FULLSOFT High Waisted Biker Shorts for Women-5 Tummy Control Fitness Athletic Workout Running Yoga Gym Shorts with Pockets(Orange-Yellow Small-Medium)
FULLSOFT$9.774.4★
CRZ YOGA High Waisted Split Running Shorts for Women 3 - Comfy Mesh Liner for Workout Athletic GymTrack Quick Dry Neon Orange Medium
CRZ YOGA$26.404.5★
ANRABESS Boxer Shorts for Women Gingham Plaid Elastic Waist Ruffle Perfect for Lounge Pajama&Sleep Cute Casual Summer Bottoms Orange White Plaid Large
ANRABESS$14.434.5★
Yoglegins Womens Lightweight Hiking Cargo Shorts for Running Athletic Camping Travel Golf - Water Resistant with 5 Pockets (Orange X-Large)
Yoglegins$20.854.5★
What buyers say about orange shorts
What buyers praise and complain about, mined from review topics.What buyers love
“Fits well”
“very comfortable”
“Cute Color”
“The material is nice and cool”
“Great quality skirt”
“Great for sports”
“I also love that they have pockets”
“Great DEAL”
“have built in brief”
“Super soft”
What buyers complain about
“Too small”
“Color is off”
“Very Thin material”
“Didn't match the description of measurement, runs big”
“The fabric sticks to the leg”
“Cheap material”
“They are not very flattering on me”
“A little too tight around the waist”
“Thin fabric”
“not much give in the elastic band”
Top return reasons
Common questions
- Is orange shorts profitable to sell on Amazon United States?
- The niche generates $96K/yr across 84 tracked products. 6 of 23 products launched in the last 360 days are still selling. 90-day search growth is +139.5%. Flapen's verdict: Worth a look (58/100).
- How competitive is the orange shorts niche?
- 44 brands and 49 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 48% of demand.
- What do buyers complain about in orange shorts?
- Top complaints mined from reviews: Size-Overall, Color, Thin. The return rate is 8.6% — above our launch gate.
- When does demand for orange shorts peak?
- Demand peaks in Jun–Sep–Oct; the busiest month runs 21.5× the quietest.
- What does it cost to enter the orange shorts niche?
- Listings span $6.74–$34.08; the average listing price is $18.93 (sweet spot $15–$100). The average incumbent carries 3,636 reviews — the moat a new listing must climb.