Orange Shirt Boys

Shoppers searched for this 641K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +17.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $70K a year.

Searches, last 12 months

641K

Growth, 90 days vs prior 90

+17.5%

Conversion, latest week

0.7%

Market size, estimated

$70Ka year

Peak month

October17.6× the quietest month

Top search term

boys under armour137K searches a year

Listings sell for $15.49 on average, from $7.49 to $45.13. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $15.49 that is $0 to $2K a year per listing.

Average price

$15.49inside the $15 to $100 sweet spot

Price range

$7.49–$45.13

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

6.8%of orders · Amazon United States median 2.1%

68% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #79 within Clothing. It carries 1,338 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings

68%

Prime listings

100%

Out of stock, average day

5.6%

Average rank

#79in Clothing

Average rating

4.66 starsAmazon United States average 4.42 stars

Average reviews

1,338per listing

Listings tracked

81

18 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

18

Successful launches

0Amazon's first-year sales bar

Average brand age

36 months