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Orange Shirt

Maybe

The top 5 products take only 8% of clicks. But returns run at 9.7% of orders, so Orange Shirt is a Maybe.

Flapen Score
62
62 / 100
Top 3% of 16,930 Clothing, Shoes & Jewelry niches · +17 vs the category median of 45
Market size
$466K/yr3.7M searches / yr
90-day growth
+64.5%search demand this quarter
Competition
8%top-5 click share · 112 brands · 134 sellers

Flapen Score

Orange Shirt against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Orange Shirt is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Orange Shirt market on Amazon at a glance

Orange Shirt is a $466K a year market on Amazon United States, with 3.7M searches a year. The top 5 brands take 33% of clicks. Demand peaks in Sep–Oct. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

Demand comes close.

Shoppers search 3.7M times a year and 0.8% buy. Search demand moved +64.5% in 90 days, so the market is growing into its $466K a year.

Search volume
3.7M
Search growth, 90 days
+64.5%
Conversion
0.8%
Market size
$466K

02 · Money

The money is there.

Shoppers bought 30K to 40K units at $15.48 on average, 0 to 100 per product. Units times price is $464K to $619K a year.

Units sold
30K–40K
Units per product
0–100
Average price
$15.48
Units × price
$464K–$619K

03 · Shelf

Brands here are settling in.

The average listing ranks #790. 100% of listings ship Prime. 84% of the shelf is sponsored, so budget for ads. The average listing is out of stock 3.8% of the time. The average brand has sold here for 36 months.

Average BSR
#790
Prime
100%
Sponsored
84%
Out of stock
3.8%
Average brand age
36 months

Products

Top Orange Shirt products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 8% of clicks. An open shelf where new products get seen.

$0$5K$9K$14K$19K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

112 rising

Sellers

134

Top-5 brand share

33%

Top 20: 62%

Top-5 click share

8%

Top 20: 23%

Open market

68%

  • Zeagoo11%
  • ForeFair7%
  • Artfish5%
  • siliteelon3%
  • Dwnval3%
  • SUUKSESS2%

Demand

Orange Shirt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

175K125KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 12.0×

Search terms

Top Orange Shirt search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • orange tops for women1.1M/yr
  • orange top380K/yr
  • orange shirt395K/yr
  • orange tank top220K/yr
  • orange tank tops for women124K/yr
  • orange shirt womens216K/yr
  • orange blouses for women103K/yr
  • orange blouse107K/yr
  • orange crop top125K/yr
  • orange tops103K/yr

Reviews and returns

What reviews say buyers love and hate about Orange Shirt

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall29%−0.11

Runs a little big

Fits small

it felt tight

Material Quality5%−0.04

cheap material

Very clingy material

Didnt like material

Color4%+1.02

Colors a little dull

Colors are very off

didnt like color

Quality-Overall3%+0.08

Not well made at all

It's cheaply made

Poor Quality

Advertised Vs Actual Product3%−0.05

looked nothing like the picture

False advertising

Inaccurate information

Love

Size-Overall24%−0.11

Flattering fit

FITS GREAT

Fit as expected

Color14%+1.02

Love the color combo

bright color

Beautiful color

Comfort-Overall11%+1.39

It's comfortable

Comfortable and Easy to wear

Comfortable to wear

Soft Feel9%

Soft Fabric

Soft sweater

Comfortable and soft

Quality-Overall7%+0.08

Shirt is really good quality

The quality of the shirt is great

Beautiful quality

Return

9.7% Return rate 77% Fixable by listing

Size-Overall41%▇▇████

Runs a little big

Fits small

it felt tight

Color11%▇███▇▇

Colors a little dull

Colors are very off

didnt like color

Length10%█▇▇▇▇▇

too long to not tuck in so its kind of an awkward length

yes it's longer than I thought

Length is a little bit long

Material Quality8%█▇██▇▇

cheap material

Very clingy material

Didnt like material

Chest Fit7%██▇▆▇▇

FAQ

Common Orange Shirt questions

Answered from the same tracked data.