Is orange shirt profitable to sell on Amazon United States?

The niche generates $466K/yr across 336 tracked products. 8 of 113 products launched in the last 360 days are still selling. 90-day search growth is +64.5%. Flapen's verdict: Worth a look (62/100).

How competitive is the orange shirt niche?

112 brands and 134 sellers compete. The top 5 products take 8% of clicks and top 5 brands hold 33% of demand.

What do buyers complain about in orange shirt?

Top complaints mined from reviews: Size-Overall, Material Quality, Color. The return rate is 9.7% — above our launch gate.

When does demand for orange shirt peak?

Demand peaks in Sep–Oct; the busiest month runs 12.0× the quietest.

What does it cost to enter the orange shirt niche?

Listings span $8.00–$32.27; the average listing price is $15.48 (sweet spot $15–$100). The average incumbent carries 3,307 reviews — the moat a new listing must climb.

orange shirt

Worth a look

Shows a fragmented shelf (top 5 take 8% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Competition

Incredible8%

top-5 click share — an open shelf

Brand share

Incredible33%

top-5 brand share — no brand owns this niche

Growth

Great+64.5%

90-day search growth — must beat 0% to launch

Avg price

Great$15.48

avg listing price — sweet spot $15–$100

Price range

Good$8.00–$32.27

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Market size

Good$466K

$466K/yr · 3.7M searches

Review moat

Okay3,307.12

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad0.8%

search→purchase rate — share of searches ending in a sale

Returns

Bad9.7%

return rate — above 5% kills the launch gate

Signals No Dominant Brand High Returns

According to Flapen's Amazon United States niche tracking, orange shirt is a $466K/yr Amazon United States market (3.7M searches/yr). The top 5 brands hold 33% of demand. Demand peaks in Sep–Oct. Verdict: Worth a look — 62/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

orange shirt market data

Units sold / yr: 30K–40K; avg 0–100/product
Revenue / yr: $464K–$619K; units × avg price
Conversion rate: 0.8%
Avg BSR: #790
Page quality: 0%
Prime: 100%
Sponsored: 84%
Out of stock: 3.8%
Avg brand age: 36 months
Avg seller age: 174 days

Competition & brand share

Clicks spread well past the top 5 (8% combined) — an open shelf where new products get seen.

Brands

112 rising

Sellers

134

Top-5 brand share

33%

Top 20: 62%

Top-5 click share

Top 20: 23%

Open market

68%

Zeagoo11%
ForeFair7%
Artfish5%
siliteelon3%
Dwnval3%
SUUKSESS2%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +64.5% search growth over the last 90 days.

Peak months: Sep, Oct · busiest ÷ quietest = 12.0×

Open Trend

Top orange shirt search terms

orange tops for women1.1M/yr +47.2%0.5% conv.
orange top380K/yr +94.4%0.4% conv.
orange shirt395K/yr +47.2%0.6% conv.
orange tank top220K/yr +124.8%1.0% conv.
orange tank tops for women124K/yr +166.3%1.0% conv.
orange shirt womens216K/yr +29.2%0.9% conv.
orange blouses for women103K/yr +37.3%0.3% conv.
orange blouse107K/yr +46.9%0.3% conv.
orange crop top125K/yr +77.7%0.5% conv.
orange tops103K/yr +71.6%0.2% conv.

All search terms

Top orange shirt products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Niceyoo Womens Square Neck Wide Strap Crop Tank Tops Summer Going Out Tops Slim Fit Lettuce Trim Crop Cami Orange XS/S

Niceyoo$18.874.3★1,547 rev

WIHOLL Womens Summer Tops 2026 Fashion Clothing Trendy Cute Spring Outfits Easter Shirts Beach Vacation Clothes Going Out Dressy Casual Blouses Orange Stripes M

WIHOLL$9.774.4★1,792 rev

Artfish Women Casual Basic Sleeveless High Neck Rib-Knit Front Racerback Crop Tank Top (01#Orange L)

Artfish$14.384.4★5,438 rev

Zeagoo Womens Summer Tops Short Sleeve Tees Fitted Basic T-Shirts Crewneck Ribbed Knit Shirt Trendy Fashion Outfits Orange

Zeagoo$11.364.5★406 rev

SUUKSESS Women Double Line Square Neck Tank Top Going Out Sleeveless Cami Shirts (Orange S)

SUUKSESS$22.724.4★3,275 rev

Newest

by launch date

Zeagoo Womens Summer Tops Short Sleeve Tees Fitted Basic T-Shirts Crewneck Ribbed Knit Shirt Trendy Fashion Outfits Orange

Zeagoo$11.36406 rev

3mo ago

Zeagoo Summer Tops for Women Short Sleeve Scoop Neck Shirt Slim Fit Rib Knit T-Shirts 2026 Summer Clothes Orange

Zeagoo$10.21401 rev

3mo ago

siliteelon Womens 3/4 Sleeve Tops Summer Tshirts Ruffle Flowy Crew Neck Dressy Casual Blouses 2026 Trendy Cute Work Outfits-Orange L

siliteelon$17.96379 rev

6mo ago

Zeagoo Short Sleeve Shirts for Women Clothing Dressy Casual Summer Tops Work Blouses Cute Outfits Orange XL

Zeagoo$16.781,483 rev

6mo ago

siliteelon Womens Tops V Neck Lace Short Sleeve T Shirts for Dressy Casual Summer 2026 Trendy Clothes Orange Large

siliteelon$10.10132 rev

7mo ago

What buyers say about orange shirt

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall24%

“Flattering fit”

Color14%

“Love the color combo”

Comfort-Overall11%

“It's comfortable”

Soft Feel9%

“Soft Fabric”

Quality-Overall7%

“Shirt is really good quality”

Material Quality5%

“Good material”

Value For Money3%

“Great value”

Advertised Vs Actual Product2%

“As described”

Shape/Style2%

“Very nice style”

Weight Light2%

“Nice Lightweight Shirt”

What buyers complain about

Size-Overall29%

“Runs a little big”

Material Quality5%

“cheap material”

Color4%

“Colors a little dull”

Quality-Overall3%

“Not well made at all”

Advertised Vs Actual Product3%

“looked nothing like the picture”

Transparency3%

“Also, the shirt was not transparent at all”

Thickness3%

“Its thinner that Id like it to be”

Length1%

“too long to not tuck in so its kind of an awkward length”

Product Condition1%

“It looked like it was a returned item”

Pilling/Linting1%

“the fabric pilled very badly after one wash”

Top return reasons

Size-Overall41%

Color11%

Length10%

Material Quality8%

Chest Fit7%

Thin3%

Waist Fit3%