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Orange Shirt

Maybe

The top 5 products take only 8% of clicks. But an estimated 9.7% of orders come back, so Orange Shirt is a Maybe.

Flapen Score
62
62 / 100
Top 3% of 16,930 Clothing, Shoes & Jewelry niches · +17 vs the category median of 45
Market size
$466K/yr3.7M searches / yr
90-day growth
+64.5%search demand this quarter
Competition
8%top-5 click share · 112 brands · 134 sellers

Flapen Score

Orange Shirt against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Orange Shirt is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Orange Shirt market on Amazon at a glance

Shoppers on Amazon United States searched for Orange Shirt 3.7M times last year and spent an estimated $466K. The top 5 brands take 33% of clicks. Demand peaks in Sep–Oct. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 3.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +64.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $466K a year.

Searches, last 12 months
3.7M
Growth, 90 days vs prior 90
+64.5%
Conversion, latest week
0.8%
Market size, estimated
$466Ka year
Peak month
October12.0× the quietest month
Top search term
orange tops for women1.1M searches a year

02 · Price

A sale here is worth $15.48.

Listings sell for $15.48 on average, from $8.00 to $32.27. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 0 to 100 of them. At $15.48 that is $0 to $2K a year per listing.

Average price
$15.48inside the $15 to $100 sweet spot
Price range
$8.00–$32.27
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
9.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.8% of listings are out of stock. The average listing ranks #790 within Tanks & Camis. It carries 3,307 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
100%
Out of stock, average day
3.8%
Average rank
#790in Tanks & Camis
Average rating
4.35 starsAmazon United States average 4.42 stars
Average reviews
3,307per listing
Listings tracked
336

04 · Newcomers

8 of last year's 113 launches cleared the first-year sales bar.

113 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
113
Successful launches
8Amazon's first-year sales bar
Average brand age
36 months

Products

Top Orange Shirt products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 8% of clicks. An open shelf where new products get seen.

Brands

112 rising

Sellers

134

Top-5 brand share

33%

Top 20: 62%

Top-5 click share

8%

Top 20: 23%

Open market

68%

  • Brand 111%
  • Brand 27%
  • Brand 35%
  • Brand 43%
  • Brand 53%
  • Brand 62%

Demand

Orange Shirt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

175K125KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 12.0×

Search terms

Top Orange Shirt search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • orange tops for women1.1M/yr
  • orange top380K/yr
  • orange shirt395K/yr
  • orange tank top220K/yr
  • orange tank tops for women124K/yr
  • orange shirt womens216K/yr
  • orange blouses for women103K/yr
  • orange blouse107K/yr
  • orange crop top125K/yr
  • orange tops103K/yr

Reviews and returns

What reviews say buyers love and hate about Orange Shirt

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Size-Overall”
29%of negative reviews mention “Size-Overall”
9.7%of orders come back
“Runs a little big”
A buyer, on “Size-Overall”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Orange Shirt questions

Answered from the same tracked data.