Orange Purse

Shoppers searched for this 717K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved +60.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $326K a year.

Searches, last 12 months

717K

Growth, 90 days vs prior 90

+60.3%

Conversion, latest week

1.6%

Market size, estimated

$326Ka year

Peak month

March2.5× the quietest month

Top search term

orange purse269K searches a year

Listings sell for $28.58 on average, from $7.07 to $130.73. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $28.58 that is $3K to $7K a year per listing.

Average price

$28.58inside the $15 to $100 sweet spot

Price range

$7.07–$130.73

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

100–250

Revenue per listing a year

$3K–$7K

Returns

9.5%of orders · Amazon United States median 2.1%

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.5% of listings are out of stock. The average listing ranks #1,635 within Clutches & Evening Bags. It carries 1,929 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings

82%

Prime listings

100%

Out of stock, average day

7.5%

Average rank

#1,635in Clutches & Evening Bags

Average rating

4.40 starsAmazon United States average 4.42 stars

Average reviews

1,929per listing

Listings tracked

83

23 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

23

Successful launches

2Amazon's first-year sales bar

Average brand age

33 months