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Orange Onesie

Fail

Shoppers spend an estimated $24K a year here, so Orange Onesie is a Fail.

Flapen Score
46
46 / 100
Top 46% of 16,930 Clothing, Shoes & Jewelry niches · +1 vs the category median of 45
Market size
$24K/yr122K searches / yr
90-day growth
-11.0%search demand this quarter
Competition
23%top-5 click share · 43 brands · 61 sellers

Flapen Score

Orange Onesie against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Orange Onesie is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Orange Onesie market on Amazon at a glance

Shoppers on Amazon United States searched for Orange Onesie 122K times last year and spent an estimated $24K. The top 5 brands take 39% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 122K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -11.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $24K a year.

Searches, last 12 months
122K
Growth, 90 days vs prior 90
-11.0%
Conversion, latest week
1.3%
Market size, estimated
$24Ka year
Top search term
orange onesie45K searches a year

02 · Price

A sale here is worth $16.07.

Listings sell for $16.07 on average, from $7.25 to $40.11. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $16.07 that is $0 to $2K a year per listing.

Average price
$16.07inside the $15 to $100 sweet spot
Price range
$7.25–$40.11
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
3.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 12.1% of listings are out of stock. The average listing ranks #3,848 within Baby Boys. It carries 4,206 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
97%
Out of stock, average day
12.1%
Average rank
#3,848in Baby Boys
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
4,206per listing
Listings tracked
89

04 · Newcomers

1 of last year's 17 launches cleared the first-year sales bar.

17 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
17
Successful launches
1Amazon's first-year sales bar
Average brand age
35 months

Products

Top Orange Onesie products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 23% of clicks. An open shelf where new products get seen.

Brands

43 rising

Sellers

61

Top-5 brand share

39%

Top 20: 88%

Top-5 click share

23%

Top 20: 60%

Open market

55%

  • Brand 110%
  • Brand 210%
  • Brand 37%
  • Brand 46%
  • Brand 56%
  • Brand 66%

Demand

Orange Onesie search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '26NovDecJanFebMarAprMayJun

Peak months: Nov · busiest ÷ quietest = 7.2× · 8 of 12 months tracked

Search terms

Top Orange Onesie search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • orange onesie45K/yr
  • orange onesie baby13K/yr
  • orange baby onesie10K/yr
  • orange onesie adult28K/yr
  • orange onsie6K/yr
  • orange onesie women9K/yr
  • orange onesies adult6K/yr
  • orange adult onesie5K/yr

Reviews and returns

What reviews say buyers love and hate about Orange Onesie

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Size-Overall”
18%of negative reviews mention “Advertised Vs Actual Product”
3.0%of orders come back
“The listing is deceptive”
A buyer, on “Advertised Vs Actual Product”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Orange Onesie questions

Answered from the same tracked data.