Is orange necklace profitable to sell on Amazon United States?

The niche generates $118K/yr across 45 tracked products. 1 of 14 products launched in the last 360 days are still selling. 90-day search growth is +86.9%. Flapen's verdict: Worth a look (62/100).

How competitive is the orange necklace niche?

35 brands and 38 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 48% of demand.

What do buyers complain about in orange necklace?

Top complaints mined from reviews: Size-Overall, Value For Money, Durability. The return rate is 6.3% — above our launch gate.

When does demand for orange necklace peak?

Demand peaks in Apr–May–Sep–Oct; the busiest month runs 4.7× the quietest.

What does it cost to enter the orange necklace niche?

Listings span $3.67–$51.65; the average listing price is $13.97 (sweet spot $15–$100). The average incumbent carries 314 reviews — the moat a new listing must climb.

orange necklace

Worth a look

Shows no brand lock-in (top 5 brands take 48% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Brand share

Great48%

top-5 brand share — no brand owns this niche

Growth

Great+86.9%

90-day search growth — must beat 0% to launch

Review moat

Great314.36

avg incumbent reviews — the moat a new listing must climb

Competition

Great38%

top-5 click share — an open shelf

Price range

Great$3.67–$51.65

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Avg price

Good$13.97

avg listing price — sweet spot $15–$100

Conversion

Okay3.6%

search→purchase rate — share of searches ending in a sale

Market size

Okay$118K

$118K/yr · 234K searches

Returns

Bad6.3%

return rate — above 5% kills the launch gate

Signals No Dominant Brand Low Review Barrier High Returns

According to Flapen's Amazon United States niche tracking, orange necklace is a $118K/yr Amazon United States market (234K searches/yr). The top 5 brands hold 48% of demand. Demand peaks in Apr–May–Sep–Oct. Verdict: Worth a look — 62/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

orange necklace market data

Units sold / yr: 6K–8K; avg 100–250/product
Revenue / yr: $84K–$112K; units × avg price
Conversion rate: 3.6%
Avg BSR: #991
Page quality: 0%
Prime: 100%
Sponsored: 76%
Out of stock: 1.5%
Avg brand age: 30 months
Avg seller age: 178 days

Competition & brand share

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.

Brands

35 falling

Sellers

Top-5 brand share

48%

Top 20: 85%

Top-5 click share

38%

Top 20: 73%

Open market

46%

ZMJK16%
YAXINRUI9%
Caiyao9%
Coiris7%
Firstmeet7%
Aimimier6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +86.9% search growth over the last 90 days.

Peak months: Apr, May, Sep, Oct · busiest ÷ quietest = 4.7×

Open Trend

Top orange necklace search terms

orange necklace93K/yr +83.0%1.6% conv.
orange necklaces for women44K/yr +75.3%1.3% conv.
orange beaded necklace27K/yr +169.3%2.8% conv.
orange bead necklace12K/yr +105.1%2.3% conv.
orange statement necklace8K/yr +62.6%1.3% conv.
orange choker9K/yr +76.8%0.5% conv.
chunky orange necklace6K/yr +109.5%2.6% conv.
orange chunky necklace5K/yr +108.2%3.0% conv.
orange pendant necklace7K/yr +34.2%0.1% conv.
burnt orange necklace8K/yr +72.2%0.5% conv.

All search terms

Top orange necklace products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

ZMJK Colorful Chunky Beaded Necklace for Women Acrylic Bead Choker Necklaces Fashion Large Round Beads Necklaces for Women Handmade Summer Jewelry (Orange Beaded Necklace)

ZMJK$9.004.2★58 rev

Aimimier 1920s Multi Strand Chunky Beads Cluster Choker Necklace Colorful Beads Twisted Necklace Prom Jewelry for Women (Orange)

Aimimier$12.073.9★156 rev

TENTMENTISE Chunky Necklaces for Women - Orange Beaded Necklace for Women Chunky Colorful Gold Plated Trendy Orange Choker Necklaces Womens Summer Beach Boho Jewelry Gifts for Vacation Holiday

TENTMENTISE$14.784.4★155 rev

Firstmeet Handmade Glass Bead Long Necklace for Women - 3-Layer Bohemian Unique Adjustable Design Statement Necklace for Wedding Party Gift(XL-1035-Mock Orange)

Firstmeet$14.454.3★582 rev

Caiyao 3Pcs Colorful Acrylic Chunky Necklace Bracelet Earrings Set Exaggerate Resin Cuban Link Chain Collar Necklace Geometric Statement Necklace for Women 70S 80S Costume Party Jewelry-Orange

Caiyao$8.174.2★130 rev

Newest

by launch date

Badu Orange Chunky Beaded Necklace for Women Acrylic Bead Choker Statement Necklace Cute Trendy Necklaces Jewelry Gifts

Badu$11.9561 rev

3mo ago

TENTMENTISE Chunky Necklaces for Women - Orange Beaded Necklace for Women Chunky Colorful Gold Plated Trendy Orange Choker Necklaces Womens Summer Beach Boho Jewelry Gifts for Vacation Holiday

TENTMENTISE$14.78155 rev

4mo ago

FAUTHENTICUTE Large Orange Bead Choker Necklace for Women Chunky Beaded Statement Necklace with Gold Accent Beach Jewelry Gift Trendy Boho Necklaces for Summer

FAUTHENTICUTE$14.57119 rev

4mo ago

YAXINRUI 72 PCS Orange Bead Necklace Orange Mardi Gras Beads 33 Inch Halloween Beaded Necklace for Mardi Gras Christmas Halloween Festive Events

YAXINRUI$12.941,023 rev

10mo ago

Boho Beaded Choker Necklace Handmade Colorful Bead Necklace Simple Fashion Jewelry for Women Summer Beach Party Accessory (Orange)

Bestleey$9.343 rev

11mo ago

What buyers say about orange necklace

What buyers praise and complain about, mined from review topics.

What buyers love

Color35%

“Love the color”

Quality-Overall18%

“great quality”

Value For Money14%

“WORTH EVERY PENNY”

Size-Overall7%

“it fits comfortably without feeling tight or restrictive”

Advertised Vs Actual Product6%

“As advertised and quality adequate for the cost”

Weight Light3%

“The beads have a nice weight to them”

Shape/Style2%

“Chunky Beaded Necklaces”

Brightness/Shine/Glow2%

“I want to give this 5 stars because this is so bright and cute”

Precious Gemstone2%

“Delicate, mixes well with other gold neeecklaces”

Chain/Key Quality1%

“I love the clasp”

What buyers complain about

Size-Overall27%

“It is tight”

Value For Money10%

“Bad not worth 9 dollars”

Durability10%

“Very cheap looks like will break as soon as you try to wear it color is off”

Strength7%

“The necklace is flemsy”

Quality-Overall6%

“Cheap”

Smell3%

“Cheap looking/ terrible odor”

Ease Of Use3%

“Hard to wear correctly”

Color3%

“This is not ORANGE”

Material Quality3%

“Material very cheap looking unlike picture”

Thickness3%

“Chunky strand bib choker”

Top return reasons

Size-Overall31%

Color28%

Quality-Overall11%