Orange Jacket

Shoppers searched for this 216K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -36.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $18K a year.

Searches, last 12 months

216K

Growth, 90 days vs prior 90

-36.4%

Conversion, latest week

0.3%

Market size, estimated

$18Ka year

Peak month

October7.3× the quietest month

Top search term

orange jacket92K searches a year

Listings sell for $32.12 on average, from $10.96 to $187.17. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $32.12 that is $0 to $3K a year per listing.

Average price

$32.12inside the $15 to $100 sweet spot

Price range

$10.96–$187.17

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1K–1K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

12.4%of orders · Amazon United States median 2.1%

85% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #956 within Coats, Jackets & Vests. It carries 5,135 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings

85%

Prime listings

98%

Out of stock, average day

6.7%

Average rank

#956in Coats, Jackets & Vests

Average rating

4.36 starsAmazon United States average 4.42 stars

Average reviews

5,135per listing

Listings tracked

182

21 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

21

Successful launches

0Amazon's first-year sales bar

Average brand age

41 months