orange jacket
Skip itHigh returns (12.4%) — this niche doesn't clear our bar today.
Competition
Incredible13%top-5 click share — an open shelf
Brand share
Incredible24%top-5 brand share — no brand owns this niche
Avg price
Incredible$32.12avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay$10.96–$187.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad5,134.56avg incumbent reviews — the moat a new listing must climb
Growth
Bad-36.4%90-day search growth — must beat 0% to launch
Market size
Bad$18K$18K/yr · 216K searches
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Returns
Bad12.4%return rate — above 5% kills the launch gate
According to Flapen's Amazon United States niche tracking, orange jacket is a $18K/yr Amazon United States market (216K searches/yr). The top 5 brands hold 24% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 41/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
orange jacket market data
- Units sold / yr
- 1K–1K
- avg 0–100/product
- Revenue / yr
- $32K–$40K
- units × avg price
- Conversion rate
- 0.3%
- Avg BSR
- #956
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 85%
- Out of stock
- 6.7%
- Avg brand age
- 41 months
- Avg seller age
- 166 days
Competition & brand share
Clicks spread well past the top 5 (13% combined) — an open shelf where new products get seen.Brands
98 rising
Sellers
133
Top-5 brand share
24%
Top 20: 61%
Top-5 click share
13%
Top 20: 38%
Open market
73%
- Members Only6%
- MAGCOMSEN5%
- Tankaneo4%
- SweatyRocks4%
- Zando4%
- Soothfeel4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -36.4% search growth over the last 90 days.Peak months: Oct, Nov · busiest ÷ quietest = 7.3×
Top orange jacket search terms
- orange jacket92K/yr
- orange jacket women57K/yr
- orange jacket men24K/yr
- orange bomber jacket10K/yr
- orange coat14K/yr
- orange bomber jacket women7K/yr
- womens orange jacket7K/yr
- mens orange jacket5K/yr
Top orange jacket products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Members Only Mini Cropped Jacket Women Trendy Racer Jacket - Orange XS
Members Only$73.254.9★36 rev
Members Only Mini Cropped Jacket Women Trendy Racer Jacket - Orange XL
Members Only$74.164.9★36 rev
Zando Orange Spring Jackets for Women 2026 - Orange Bomber Jacket Women Button Down Cropped Jackets for Womens with Pockets Long Sleeve Varsity Jacket Womens for Daily Outdoor Travel Party School M
Zando$36.104.5★531 rev
MAGCOMSEN Womens Long Sleeve Jackets Full Zip Lightweight UV Protection Hiking Shirts Athletic Jacket with Pockets Orange L
MAGCOMSEN$24.834.4★3,585 rev
Gihuo Womens Athletic Full Zip Lightweight Workout Jacket with Thumb Holes(Orange-S)
Gihuo$17.194.4★9,650 rev
Newest
by launch date
GEMLON Womens Zip Up Sweatshirts Jackets Long Sleeve Casual Loose Outwear with Pockets Orange M
GEMLON$24.11302 rev
LY VAREY LIN Women Faux Leather Cropped Jacket Vegan Motor Biker Coat with Belt
LY VAREY LIN$45.53147 rev
Members Only Mini Cropped Jacket Women Trendy Racer Jacket - Orange XS
Members Only$73.2536 rev
Members Only Mini Cropped Jacket Women Trendy Racer Jacket - Orange XL
Members Only$74.1636 rev
Zando Orange Spring Jackets for Women 2026 - Orange Bomber Jacket Women Button Down Cropped Jackets for Womens with Pockets Long Sleeve Varsity Jacket Womens for Daily Outdoor Travel Party School M
Zando$36.10531 rev
Trending
90-day click momentum
We1Fit Womens UPF 50+ Sun Protection Jacket Hooded Zip Up SPF Shirts Long Sleeves Orange
We1Fit$27.754.4★
Tankaneo Womens Cropped Jacket Zip Up Lightweight Oversized Utility Anorak Coat with Pockets
Tankaneo$36.314.7★
Members Only Mini Cropped Jacket Women Trendy Racer Jacket - Orange XL
Members Only$74.164.9★
Members Only Mini Cropped Jacket Women Trendy Racer Jacket - Orange XS
Members Only$73.254.9★
LookbookStore Womens Blazer for Work and Casual 3/4 Sleeve Fitted Suit Jacket Dressy Vibrant Orange - Medium Fits Size 8-10
LookbookStore$39.924.2★
What buyers say about orange jacket
What buyers praise and complain about, mined from review topics.What buyers love
“The fit is accurate”
“the color is just so versatile”
“It's lightweight”
“SOFT AND COMFORTABLE”
“Very stylish true to size”
“Good quality”
“Looks Nice As The Picture”
“Great price”
“great material”
“Its also very cool in our warm climate”
What buyers complain about
“Size down”
“Cheap and not worth the purchase”
“Colors a little misleading”
“Thin and cheap material”
“Trash material”
“Cheap zippers”
“It appears to be old and used, and not new as described in the advertisement”
“is slightly stretchy”
“Dirty”
“The blazer was wrinkled, misaligned, and unfortunately did not look any better after paying to have it professionally pressed”
Top return reasons
Common questions
- Is orange jacket profitable to sell on Amazon United States?
- The niche generates $18K/yr across 182 tracked products. 0 of 21 products launched in the last 360 days are still selling. 90-day search growth is -36.4%. Flapen's verdict: Skip it (41/100).
- How competitive is the orange jacket niche?
- 98 brands and 133 sellers compete. The top 5 products take 13% of clicks and top 5 brands hold 24% of demand.
- What do buyers complain about in orange jacket?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Color. The return rate is 12.4% — above our launch gate.
- When does demand for orange jacket peak?
- Demand peaks in Oct–Nov; the busiest month runs 7.3× the quietest.
- What does it cost to enter the orange jacket niche?
- Listings span $10.96–$187.17; the average listing price is $32.12 (sweet spot $15–$100). The average incumbent carries 5,135 reviews — the moat a new listing must climb.