Orange Hat

Shoppers searched for this 621K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved +13.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $230K a year.

Searches, last 12 months

621K

Growth, 90 days vs prior 90

+13.2%

Conversion, latest week

2.2%

Market size, estimated

$230Ka year

Peak month

November6.5× the quietest month

Top search term

orange hat146K searches a year

Listings sell for $16.94 on average, from $6.86 to $44.79. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 250 to 500 of them. At $16.94 that is $4K to $8K a year per listing.

Average price

$16.94inside the $15 to $100 sweet spot

Price range

$6.86–$44.79

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

25K–30K

Units per listing a year

250–500

Revenue per listing a year

$4K–$8K

Returns

4.2%of orders · Amazon United States median 2.1%

78% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #1,201 within Baseball Caps. It carries 5,521 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings

78%

Prime listings

97%

Out of stock, average day

1.5%

Average rank

#1,201in Baseball Caps

Average rating

4.49 starsAmazon United States average 4.42 stars

Average reviews

5,521per listing

Listings tracked

92

5 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

2Amazon's first-year sales bar

Average brand age

45 months