Is orange flannel profitable to sell on Amazon United States?

The niche generates $22K/yr across 114 tracked products. 0 of 17 products launched in the last 360 days are still selling. 90-day search growth is -29.8%. Flapen's verdict: Skip it (42/100).

How competitive is the orange flannel niche?

42 brands and 47 sellers compete. The top 5 products take 20% of clicks and top 5 brands hold 43% of demand.

What do buyers complain about in orange flannel?

Top complaints mined from reviews: Color, Size-Overall, Value For Money. The return rate is 12.6% — above our launch gate.

When does demand for orange flannel peak?

Demand peaks in Sep–Oct–Nov; the busiest month runs 19.2× the quietest.

What does it cost to enter the orange flannel niche?

Listings span $12.04–$45.07; the average listing price is $22.77 (sweet spot $15–$100). The average incumbent carries 7,459 reviews — the moat a new listing must climb.

orange flannel

Skip it

High returns (12.6%) — this niche doesn't clear our bar today.

Competition

Great20%

top-5 click share — an open shelf

Avg price

Great$22.77

avg listing price — sweet spot $15–$100

Brand share

Great43%

top-5 brand share — no brand owns this niche

Price range

Great$12.04–$45.07

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Bad7,458.79

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-29.8%

90-day search growth — must beat 0% to launch

Conversion

Bad0.5%

search→purchase rate — share of searches ending in a sale

Market size

Bad$22K

$22K/yr · 193K searches

Returns

Bad12.6%

return rate — above 5% kills the launch gate

Signals No Dominant Brand High Returns

According to Flapen's Amazon United States niche tracking, orange flannel is a $22K/yr Amazon United States market (193K searches/yr). The top 5 brands hold 43% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 42/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

orange flannel market data

Units sold / yr: 2K–2K; avg 0–100/product
Revenue / yr: $34K–$46K; units × avg price
Conversion rate: 0.5%
Avg BSR: #1,619
Page quality: 0%
Prime: 100%
Sponsored: 88%
Out of stock: 8.4%
Avg brand age: 36 months
Avg seller age: 182 days

Competition & brand share

Clicks spread well past the top 5 (20% combined) — an open shelf where new products get seen.

Brands

42 rising

Sellers

Top-5 brand share

43%

Top 20: 84%

Top-5 click share

20%

Top 20: 46%

Open market

52%

DOKKIA17%
Cromoncent8%
Zeagoo6%
MAGCOMSEN6%
Oyamiki5%
Legendary Whitetails5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -29.8% search growth over the last 90 days.

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 19.2×

Open Trend

Top orange flannel search terms

orange flannel25K/yr -16.3%0.7% conv.
orange flannel men24K/yr -48.8%0.4% conv.
orange plaid shirt men10K/yr -27.0%0.4% conv.
orange plaid shirt women17K/yr -19.0%0.4% conv.
orange flannel shirt9K/yr +4.5%0.2% conv.
orange flannel women30K/yr -39.1%0.8% conv.
orange plaid shirt13K/yr -7.4%0.5% conv.
orange and black flannel19K/yr -51.7%0.9% conv.
orange plaid8K/yr +20.3%0.5% conv.
black and orange flannel4K/yr -5.9%0.3% conv.

All search terms

Top orange flannel products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

DOKKIA Mens Casual Dress Long Sleeve Buffalo Plaid Checkered Fitted Flannel Shirt (Orange Black Buffalo Large)

DOKKIA$19.364.5★5,840 rev

DOKKIA Mens Casual Dress Long Sleeve Buffalo Plaid Checkered Fitted Flannel Shirt (Orange Black Buffalo Medium)

DOKKIA$19.194.5★5,840 rev

MAGCOMSEN Mens Flannel Shirts Long Sleeve Plaid Shirts Cotton Soft Casual Shirt Button Down Shirt with Pockets Orange L

MAGCOMSEN$29.104.6★1,067 rev

BEFRIED Flannel Shirt for Men Big and Tall (Size XL-6XLT) Button Down Long Sleeve Plaid Shirts Mens Casual Daily Fall Shirts(Orange XL-Tall)

BEFRIED$25.614.6★252 rev

Cromoncent Mens Casual Plaid Flannel Long Sleeve Button Down Shirts Orange Small

Cromoncent$17.104.2★310 rev

Newest

by launch date

BEFRIED Flannel Shirt for Men Big and Tall (Size XL-6XLT) Button Down Long Sleeve Plaid Shirts Mens Casual Daily Fall Shirts(Orange XL-Tall)

BEFRIED$25.61252 rev

9mo ago

DOKKIA Flannel Shirt for Men Buffalo Plaid Long Sleeve Button Down Casual Jacket Burnt Orange Black Large

DOKKIA$15.801,019 rev

10mo ago

DOKKIA Flannel Shirt for Men Buffalo Plaid Long Sleeve Button Down Casual Jacket Burnt Orange Black Small

DOKKIA$12.611,019 rev

10mo ago

LucMatton Mens Flannel Shirt Casual Regular-Fit Long-Sleeve Button-Down Plaid Shirt Orange Large

LucMatton$19.40133 rev

1y ago

MAGNIVIT Flannel Shirt for Men Cotton Long Sleeve Fall Button Down Plaid Shirts Casual Lightweight Work Shirts Orange XL

MAGNIVIT$28.38154 rev

1y ago

What buyers say about orange flannel

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall22%

“good fit, size accurate”

Color10%

“colors are so pretty”

Quality-Overall10%

“Great quality shirt”

Comfort-Overall9%

“Very comfortable and fits as expected”

Advertised Vs Actual Product8%

“Exactly what I ordered”

Weight Light5%

“Lightweight and breathable”

Warmth5%

“I really love this jacket with a sweatshirt or a hoodie underneath your pretty warm love the color”

Material Quality5%

“soft comfortable material”

Soft Feel5%

“They are as soft as they promise”

Value For Money4%

“Great value”

What buyers complain about

Color22%

“the color is definitely not as pictured”

Size-Overall12%

“to the point they no longer fit”

Value For Money6%

“But i would pay more for it”

Length6%

“it cannot be weared untuck is too long for me”

Strength6%

“flimsy junk”

Shrinkage Resistance3%

“found both had shrunk significantly”

Shoulder Fit3%

“Runs small across shoulders”

Hard Feel2%

“I expected it to be softer”

Waist Fit2%

“Additionally, the waist was cut to taper in, and the bottom to flare out making the fit look terrible”

Material Quality2%

“But the fabric seemed to be cut off the bias”

Top return reasons

Size-Overall46%

Color13%

Chest Fit8%

Sleeve Fit6%

Length6%

Material Quality4%

Advertised Vs Actual Product3%

Arm Fit2%

Shoulder Fit2%

Thin2%

Common questions

Is orange flannel profitable to sell on Amazon United States?: The niche generates $22K/yr across 114 tracked products. 0 of 17 products launched in the last 360 days are still selling. 90-day search growth is -29.8%. Flapen's verdict: Skip it (42/100).
How competitive is the orange flannel niche?: 42 brands and 47 sellers compete. The top 5 products take 20% of clicks and top 5 brands hold 43% of demand.
What do buyers complain about in orange flannel?: Top complaints mined from reviews: Color, Size-Overall, Value For Money. The return rate is 12.6% — above our launch gate.
When does demand for orange flannel peak?: Demand peaks in Sep–Oct–Nov; the busiest month runs 19.2× the quietest.
What does it cost to enter the orange flannel niche?: Listings span $12.04–$45.07; the average listing price is $22.77 (sweet spot $15–$100). The average incumbent carries 7,459 reviews — the moat a new listing must climb.