Is orange dress profitable to sell on Amazon United States?

The niche generates $311K/yr across 331 tracked products. 20 of 116 products launched in the last 360 days are still selling. 90-day search growth is +83.2%. Flapen's verdict: Worth a look (65/100).

How competitive is the orange dress niche?

120 brands and 133 sellers compete. The top 5 products take 8% of clicks and top 5 brands hold 25% of demand.

What do buyers complain about in orange dress?

Top complaints mined from reviews: Size-Overall, Color, Material Quality. The return rate is 20.6% — above our launch gate.

What does it cost to enter the orange dress niche?

Listings span $10.59–$72.03; the average listing price is $32.93 (sweet spot $15–$100). The average incumbent carries 1,918 reviews — the moat a new listing must climb.

orange dress

Worth a look

Shows a fragmented shelf (top 5 take 8% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Competition

Incredible8%

top-5 click share — an open shelf

Brand share

Incredible25%

top-5 brand share — no brand owns this niche

Avg price

Incredible$32.93

avg listing price — sweet spot $15–$100

Price range

Great$10.59–$72.03

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Great+83.2%

90-day search growth — must beat 0% to launch

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Market size

Good$311K

$311K/yr · 4.3M searches

Review moat

Okay1,917.93

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad0.2%

search→purchase rate — share of searches ending in a sale

Returns

Bad20.6%

return rate — above 5% kills the launch gate

Signals No Dominant Brand High Returns

According to Flapen's Amazon United States niche tracking, orange dress is a $311K/yr Amazon United States market (4.3M searches/yr). The top 5 brands hold 25% of demand. Verdict: Worth a look — 65/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

orange dress market data

Units sold / yr: 10K–13K; avg 0–100/product
Revenue / yr: $329K–$412K; units × avg price
Conversion rate: 0.2%
Avg BSR: #1,244
Page quality: 0%
Prime: 99%
Sponsored: 86%
Out of stock: 2.4%
Avg brand age: 30 months
Avg seller age: 174 days

Competition & brand share

Clicks spread well past the top 5 (8% combined) — an open shelf where new products get seen.

Brands

120 falling

Sellers

133

Top-5 brand share

25%

Top 20: 56%

Top-5 click share

Top 20: 21%

Open market

76%

PRETTYGARDEN6%
GORGLITTER5%
MIYIEONZ4%
BTFBM4%
SOLY HUX3%
Memoriesea3%

Top orange dress search terms

orange dresses for women1.1M/yr +109.4%0.2% conv.
orange dress1.1M/yr +67.7%0.2% conv.
burnt orange dress812K/yr +16.8%0.1% conv.
pink and orange dress127K/yr +83.4%0.1% conv.
orange summer dress87K/yr +214.2%0.1% conv.
burnt orange dress for women156K/yr +75.0%0.0% conv.
orange maxi dress98K/yr +73.3%0.1% conv.
orange and pink dress65K/yr +105.1%0.1% conv.
orange sundress68K/yr +145.6%0.2% conv.
orange dresses91K/yr +64.3%0.1% conv.

All search terms

Top orange dress products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

GORGLITTER Womens Asymmetrical Hem Bodycon Mini Dress Tie One Shoulder Floral Sleeveless Wedding Guest Pencil Short Dresses Orange Medium

GORGLITTER$41.794.2★34 rev

Women Sexy Tube Top Silk Dress Strapless Ruched Basque Waist Ruffle Layer Mini Dress Jumpsuit Party Dresses Orange

ECHOINE$34.854.3★751 rev

MIYIEONZ Women Sexy V Neck Sleeveless Mesh Ruffle Hem Bodycon Maxi Dress Casual Y2K Backless High Slit Cocktail Party Club Dress Orange

MIYIEONZ$40.684.2★1,398 rev

PRETTYGARDEN Womens Summer Maxi Bodycon Dresses Strapless Tube Top Printed Long Party Club Slit Dress (Orange Red Big Floral Medium)

PRETTYGARDEN$35.234.5★2,404 rev

Memoriesea Womens Vintage Church Ruffle Sleeve Ruched Bodycon Work Midi Pencil Dress Orange

Memoriesea$33.944.5★5,586 rev

Newest

by launch date

Caracilia Womens Summer Off The Shoulder Formal Bodycon Maxi Dresses High Slit Ruffle Hem Mesh Wedding Guest Cocktail Dress Orange Small

Caracilia$47.0365 rev

4mo ago

Acelitt Womens Off Shoulder Bodycon Dress Fashion 2026 Summer Sexy Floral Cocktail Party Mini Dresses Orange XL

Acelitt$20.68112 rev

5mo ago

ZESICA Womens Summer Sleeveless Floral Maxi Dress 2026 Casual Crewneck Mesh A Line Flowy Boho Beach Party Long Dresses Orange Medium

ZESICA$46.44159 rev

7mo ago

Verdusa Womens Wedding Guest Dress Halter Flowy Chiffon Asymmetrical Long Summer Prom Dress Orange Medium

Verdusa$43.891,027 rev

9mo ago

GORGLITTER Womens Asymmetrical Hem Bodycon Mini Dress Tie One Shoulder Floral Sleeveless Wedding Guest Pencil Short Dresses Orange Medium

GORGLITTER$41.7934 rev

11mo ago

What buyers say about orange dress

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall25%

“Fits Great”

Color14%

“Colors are beautiful”

Comfort-Overall12%

“It's comfortable”

Material Quality7%

“the material is stretchy”

Shape/Style6%

“Beautiful dress”

Quality-Overall5%

“It is well made”

Pockets/Compartments3%

“Love the pockets”

Soft Feel3%

“Material is soft”

Value For Money2%

“Worth it”

Stretchability/Expandability/Elasticity1%

“Comfortable fit with stretch”

What buyers complain about

Size-Overall24%

“Too short”

Color7%

“Color is off”

Material Quality6%

“Material is horrible”

Quality-Overall5%

“Not the quality I was expecting”

Chest Fit3%

“Tight in the bust”

Thickness3%

“The material was thick”

Strap/String Quality3%

“came with a broken strap”

Length3%

“And theres no way to lengthen it”

Transparency2%

“See through”

Shape/Style2%

“Unflattering, zero shape”

Top return reasons

Size-Overall36%

Chest Fit11%

Length9%

Material Quality8%

Color7%

Waist Fit6%

Shape/Style4%

Hip Fit4%

Advertised Vs Actual Product3%

Shoulder Fit3%

Common questions

Is orange dress profitable to sell on Amazon United States?: The niche generates $311K/yr across 331 tracked products. 20 of 116 products launched in the last 360 days are still selling. 90-day search growth is +83.2%. Flapen's verdict: Worth a look (65/100).
How competitive is the orange dress niche?: 120 brands and 133 sellers compete. The top 5 products take 8% of clicks and top 5 brands hold 25% of demand.
What do buyers complain about in orange dress?: Top complaints mined from reviews: Size-Overall, Color, Material Quality. The return rate is 20.6% — above our launch gate.
What does it cost to enter the orange dress niche?: Listings span $10.59–$72.03; the average listing price is $32.93 (sweet spot $15–$100). The average incumbent carries 1,918 reviews — the moat a new listing must climb.