Orange Bob Wig
FailShoppers spend an estimated $37K a year here, so Orange Bob Wig is a Fail.
- Flapen Score
- 48 / 100Top 37% of 16,930 Clothing, Shoes & Jewelry niches · +3 vs the category median of 4548
- Market size
- $37K/yr45K searches / yr
- 90-day growth
- -1.9%search demand this quarter
- Competition
- 54%top-5 click share · 24 brands · 25 sellers
Flapen Score
Orange Bob Wig against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Orange Bob Wig is stronger. Inside it, weaker.
Market
The Orange Bob Wig market on Amazon at a glance
Shoppers on Amazon United States searched for Orange Bob Wig 45K times last year and spent an estimated $37K. The top 5 brands take 60% of clicks. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 5.2% of those searches ended in a purchase.
Shoppers searched for this 45K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.2% of those searches ended in a purchase. Searches in the last 90 days moved -1.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $37K a year.
- Searches, last 12 months
- 45K
- Growth, 90 days vs prior 90
- -1.9%
- Conversion, latest week
- 5.2%
- Market size, estimated
- $37Ka year
- Top search term
- orange bob wig30K searches a year
02 · Price
A sale here is worth $15.97.
Listings sell for $15.97 on average, from $8.88 to $50.80. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $15.97 that is $2K to $4K a year per listing.
- Average price
- $15.97inside the $15 to $100 sweet spot
- Price range
- $8.88–$50.80
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$4K
- Returns
- 8.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #557 within Wigs. It carries 509 reviews at 4.06 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #557in Wigs
- Average rating
- 4.06 starsAmazon United States average 4.42 stars
- Average reviews
- 509per listing
- Listings tracked
- 28
04 · Newcomers
0 of last year's 10 launches cleared the first-year sales bar.
10 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 10
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top Orange Bob Wig products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
24 rising
Sellers
25
Top-5 brand share
60%
Top 20: 96%
Top-5 click share
54%
Top 20: 91%
Open market
35%
- Brand 123%
- Brand 215%
- Brand 38%
- Brand 48%
- Brand 55%
- Brand 65%
Demand
Orange Bob Wig search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov · busiest ÷ quietest = 20.8× · 9 of 12 months tracked
Search terms
Top Orange Bob Wig search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- orange bob wig30K/yr
- orange bob10K/yr
- orange wig bob5K/yr
Reviews and returns
What reviews say buyers love and hate about Orange Bob Wig
We read the reviews and the return reasons for every product selling here.
“I didnt have super high expectations for a wig this price”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Orange Bob Wig questions
Answered from the same tracked data.