Orange Bob Wig

Shoppers searched for this 45K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.2% of those searches ended in a purchase. Searches in the last 90 days moved -1.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $37K a year.

Searches, last 12 months

45K

Growth, 90 days vs prior 90

-1.9%

Conversion, latest week

5.2%

Market size, estimated

$37Ka year

Top search term

orange bob wig30K searches a year

Listings sell for $15.97 on average, from $8.88 to $50.80. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $15.97 that is $2K to $4K a year per listing.

Average price

$15.97inside the $15 to $100 sweet spot

Price range

$8.88–$50.80

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–3K

Units per listing a year

100–250

Revenue per listing a year

$2K–$4K

Returns

8.2%of orders · Amazon United States median 2.1%

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #557 within Wigs. It carries 509 reviews at 4.06 stars, so a new listing needs social proof before a better product.

Sponsored listings

93%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#557in Wigs

Average rating

4.06 starsAmazon United States average 4.42 stars

Average reviews

509per listing

Listings tracked

28

10 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

10

Successful launches

0Amazon's first-year sales bar

Average brand age

33 months