orange bikini
Worth a lookShows a fragmented shelf (top 5 take 14% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Incredible14%top-5 click share — an open shelf
Brand share
Incredible35%top-5 brand share — no brand owns this niche
Avg price
Incredible$27.79avg listing price — sweet spot $15–$100
Growth
Great+103.6%90-day search growth — must beat 0% to launch
Price range
Great$13.10–$48.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good1,493.16avg incumbent reviews — the moat a new listing must climb
Market size
Okay$100K$100K/yr · 680K searches
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Returns
Bad16.6%return rate — above 5% kills the launch gate
According to Flapen's Amazon United States niche tracking, orange bikini is a $100K/yr Amazon United States market (680K searches/yr). The top 5 brands hold 35% of demand. Demand peaks in Mar–May–Jun–Jul. Verdict: Worth a look — 61/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
orange bikini market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- $83K–$111K
- units × avg price
- Conversion rate
- 0.5%
- Avg BSR
- #446
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 89%
- Out of stock
- 1.0%
- Avg brand age
- 33 months
- Avg seller age
- 165 days
Competition & brand share
Clicks spread well past the top 5 (14% combined) — an open shelf where new products get seen.Brands
52 falling
Sellers
61
Top-5 brand share
35%
Top 20: 76%
Top-5 click share
14%
Top 20: 36%
Open market
61%
- ZAFUL12%
- Herseas8%
- Suvimuga7%
- TASHEHE5%
- SUUKSESS4%
- ATENGNES4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +103.6% search growth over the last 90 days.Peak months: Mar, May, Jun, Jul · busiest ÷ quietest = 9.5×
Top orange bikini search terms
- orange bikini149K/yr
- orange swimsuits for women125K/yr
- orange bathing suit75K/yr
- orange swimsuit57K/yr
- orange bathing suits for women75K/yr
- orange bikini top42K/yr
- neon orange bikini20K/yr
- orange bikini set17K/yr
- pink and orange bikini14K/yr
- orange bathing suit top12K/yr
Top orange bikini products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Women Two Piece Bikini Swimsuit Sexy Swimwear Halter String Triangle Bikini Sets Orange S
Suvimuga$26.424.4★13,467 rev
SUUKSESS Women Sexy One Piece Swimsuit Slimming Tummy Control Bathing Suit Halter Mesh Push Up Swim Dress (Orange Large)
SUUKSESS$33.724.1★539 rev
SEGT Womens 2 Piece Floral Print Halter Neck Tie Bikini Set Triangle String Thong Swimsuit Summer Bathing Suits for Women Orange Floral S
SEGT$19.394.4★215 rev
ATENGNES Womens 2 Piece Swimsuit Halter String Bikini Adjustable Bathing Suit with Padded Orange
ATENGNES$19.444.2★657 rev
BYINDED Womens Ribbed Two Piece Adjustable Triangle Beads Shoulder Strap Bikini Set Sexy Bathing Swimsuits Orange
BYINDED$24.194.1★39 rev
Newest
by launch date
Dridreo One Piece Swimsuit Women Tummy Control U-Wire Push Up Bathing Suits Textured Full Coverage Swimsuits for Women 2026 Orange M
Dridreo$30.11130 rev
Fanuerg Womens Halter V Neck Bikini Sets Ring Linked Two Piece Swimsuit Cheeky Swim Bathing Suit 2026 Orange XS
Fanuerg$23.40130 rev
Herseas Womens Triangle Bikini Set Tan Through Metal Ring 2 Piece Swimsuit Brazilian Thong Bathing Suit Self Tie String Beach Vacation Clothes Orange Medium
Herseas$20.4358 rev
SEGT Womens 2 Piece Floral Print Halter Neck Tie Bikini Set Triangle String Thong Swimsuit Summer Bathing Suits for Women Orange Floral S
SEGT$19.39215 rev
SEGT Womens 2 Piece Floral Print Halter Neck Tie Bikini Set Triangle String Thong Swimsuit Summer Bathing Suits for Women Orange Floral M
SEGT$19.48215 rev
Trending
90-day click momentumFanuerg Womens Halter V Neck Bikini Sets Ring Linked Two Piece Swimsuit Cheeky Swim Bathing Suit 2026 Orange XS
Fanuerg$23.404.3★
swimall Womens Thong Bikini Set Sexy String High Cut Triangle Swimsuit Two Piece Brazilian Bathing Suit - 505 - Orange - Medium
swimall$32.354.2★
SEGT Womens 2 Piece Floral Print Halter Neck Tie Bikini Set Triangle String Thong Swimsuit Summer Bathing Suits for Women Orange Floral S
SEGT$19.394.4★
Dridreo One Piece Swimsuit Women Tummy Control U-Wire Push Up Bathing Suits Textured Full Coverage Swimsuits for Women 2026 Orange M
Dridreo$30.114.2★
ZAFUL Bikini Sets for Women Ribbed Two Piece Bathing Suit Halter Neck Swimsuit High Cut Triangle Thong Bikini Bright Orange S
ZAFUL$19.564.2★
What buyers say about orange bikini
What buyers praise and complain about, mined from review topics.What buyers love
“Fits beautifully”
“Cute color”
“Quality and Comfort”
“Very flattering”
“The material is good quality, its comfortable, and the colors are so pretty”
“Quality is fair”
“Totally worth it”
“This suit has a terrycloth texture and is soft and comfortable”
“Comfortable and will fit large bust”
“And bright I love it definitely buy it”
What buyers complain about
“Not the most flattering fit”
“Color doesnt hold”
“there wouldn't have been enough room in the Boston area to accommodate my chest”
“Cheap quality materials”
“doesnt look like the advertised bathing suit”
“Feels like a much more expensive swimsuit”
“Its is more boxed shaped”
“Bottoms not a great quality”
“worried about skin irritation”
“Definitely not a soft pretty orange”
Top return reasons
Common questions
- Is orange bikini profitable to sell on Amazon United States?
- The niche generates $100K/yr across 141 tracked products. 12 of 45 products launched in the last 360 days are still selling. 90-day search growth is +103.6%. Flapen's verdict: Worth a look (61/100).
- How competitive is the orange bikini niche?
- 52 brands and 61 sellers compete. The top 5 products take 14% of clicks and top 5 brands hold 35% of demand.
- What do buyers complain about in orange bikini?
- Top complaints mined from reviews: Size-Overall, Color, Chest Fit. The return rate is 16.6% — above our launch gate.
- When does demand for orange bikini peak?
- Demand peaks in Mar–May–Jun–Jul; the busiest month runs 9.5× the quietest.
- What does it cost to enter the orange bikini niche?
- Listings span $13.10–$48.33; the average listing price is $27.79 (sweet spot $15–$100). The average incumbent carries 1,493 reviews — the moat a new listing must climb.