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Orange Belt

Maybe

The top 5 products take only 33% of clicks. But shoppers spend only $28K a year here, so Orange Belt is a Maybe.

Flapen Score
50
50 / 100
Top 30% of 16,930 Clothing, Shoes & Jewelry niches · +5 vs the category median of 45
Market size
$28K/yr118K searches / yr
90-day growth
+74.0%search demand this quarter
Competition
33%top-5 click share · 29 brands · 36 sellers

Flapen Score

Orange Belt against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Orange Belt is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Orange Belt market on Amazon at a glance

Shoppers on Amazon United States searched for Orange Belt 118K times last year and spent an estimated $28K. The top 5 brands take 58% of clicks. Demand peaks in Sep–Oct. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

1.9% of searches ended in a purchase last week.

Shoppers searched for this 118K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.9% of those searches ended in a purchase. Searches in the last 90 days moved +74.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $28K a year.

Searches, last 12 months
118K
Growth, 90 days vs prior 90
+74.0%
Conversion, latest week
1.9%
Market size, estimated
$28Ka year
Peak month
October12.1× the quietest month
Top search term
orange belt82K searches a year

02 · Price

A sale here is worth $12.51.

Listings sell for $12.51 on average, from $6.03 to $22.24. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $12.51 that is $0 to $1K a year per listing.

Average price
$12.51under the $15 to $100 sweet spot
Price range
$6.03–$22.24
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
5.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #659 within Belts. It carries 2,953 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
100%
Out of stock, average day
4.5%
Average rank
#659in Belts
Average rating
4.44 starsAmazon United States average 4.42 stars
Average reviews
2,953per listing
Listings tracked
54

04 · Newcomers

Amazon counts 0 of last year's 10 launches as successful.

10 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Orange Belt products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

$0$848$2K$3K$3K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

29 falling

Sellers

36

Top-5 brand share

58%

Top 20: 93%

Top-5 click share

33%

Top 20: 68%

Open market

38%

  • JASGOOD26%
  • SANSTHS13%
  • Falari8%
  • Champion Sports6%
  • VONMELLI5%
  • Aurolran4%

Demand

Orange Belt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 12.1×

Search terms

Top Orange Belt search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • orange belt82K/yr
  • orange belt women32K/yr
  • orange waist belt5K/yr

Reviews and returns

What reviews say buyers love and hate about Orange Belt

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Color55%−0.32

colors are off

Color doesnt match

others practically no color

Size-Overall12%+2.08

the socks run a little small

definitely longer than expected

was not large enough

Advertised Vs Actual Product7%+0.78

Not the belt advertised at all

The orange socks dont match the picture

False advertisement

Durability6%−0.03

My daughter wore this belt twice and the third time she wore it, it broke

Broke 3rd time wearing it

Wore twice and the prong already broke off

Quality-Overall5%+0.81

Cheap as hell

Not good quality

the quality is not good

Love

Color23%−0.32

Color was perfect

Lovely pop of color

Will order more colors

Size-Overall19%+2.08

This belt fits perfectly I love it a lots

Fit well

Exactly as described and great fit

Quality-Overall13%+0.81

Beautiful, quality belt

Great quality

It's made pretty good

Value For Money12%0.00

I know these were cheap

Good price

The price is right

Advertised Vs Actual Product11%+0.78

Just as described

Exactly what we needed

Exactly as described and great fit

Return

5.1% Return rate 86% Fixable by listing

Color47%▆██▇▆▇

colors are off

Color doesnt match

others practically no color

Size-Overall25%▆▇▆▇█▆

the socks run a little small

definitely longer than expected

was not large enough

Length7%▆▃▄▆█▇
Advertised Vs Actual Product4%█▅▅▄▅▃

Not the belt advertised at all

The orange socks dont match the picture

False advertisement

Waist Fit4%▇▃▅▇▆█

FAQ

Common Orange Belt questions

Answered from the same tracked data.