orange beanie
Skip itSoft demand (-69.9% this quarter) — this niche doesn't clear our bar today.
Brand share
Good62%top-5 brand share — brands hold most of the demand
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Price range
Good$3.78–$26.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.51avg listing price — sweet spot $15–$100
Returns
Okay3.7%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$121K$121K/yr · 216K searches
Review moat
Bad10,395.1avg incumbent reviews — the moat a new listing must climb
Growth
Bad-69.9%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, orange beanie is a $121K/yr Amazon United States market (216K searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 39/100.
Data updated Jul 11, 2026 · scored weekly · How we score niches
orange beanie market data
- Units sold / yr
- 15K–20K
- avg 500–750/product
- Revenue / yr
- $173K–$230K
- units × avg price
- Conversion rate
- 4.9%
- Avg BSR
- #513
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 74%
- Out of stock
- 4.7%
- Avg brand age
- 51 months
- Avg seller age
- 152 days
Competition & brand share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.Brands
26 rising
Sellers
56
Top-5 brand share
62%
Top 20: 94%
Top-5 click share
51%
Top 20: 89%
Open market
38%
- Carhartt17%
- ZOORON16%
- NPJY9%
- Scotamalone7%
- Connectyle6%
- MaxNova6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -69.9% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 18.4×
Top orange beanie search terms
- orange beanie101K/yr
- orange beanie men9K/yr
- orange beanie hat12K/yr
- blaze orange beanie26K/yr
- orange winter hat12K/yr
- burnt orange beanie6K/yr
- hunter orange beanie9K/yr
- orange knit hat6K/yr
- neon orange beanie4K/yr
- orange beanie women8K/yr
Top orange beanie products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ZOORON Beanie for Men Women Warm Winter Hats Acrylic Knit Cuffed Beanie Cap Unisex Orange
ZOORON$7.684.6★1,498 rev
Carhartt Mens Knit Cuffed Beanie Brite Orange One Size
Carhartt$18.574.8★150,550 rev
NPJY Unisex Beanie for Men and Women Knit Hat Winter Beanies Orange
NPJY$7.724.6★3,711 rev
Scotamalone Beanie Hat for Women Men Knit Cuffed Cap Orange
Scotamalone$6.054.3★64 rev
Connectyle Classic Mens Warm Winter Hats Acrylic Knit Cuff Beanie Cap Daily Beanie Hat (Orange)
Connectyle$9.984.6★11,094 rev
Newest
by launch date
DASSNANE Orange Beanies Hats Multiple Colors Available Stocking caps for Women Ski Hat Winter Knitted Hat Elasticity Soft
DASSNANE$3.78163 rev
THINDUST Winter Thermal Skull Cap for Men Women - Warm Breathable Running Cycling Skiing Outdoor Helmet Liner Beanie Orange
THINDUST$12.50299 rev
Scotamalone Beanie Hat for Women Men Knit Cuffed Cap Orange
Scotamalone$6.0564 rev
ROXUN Beanie for Men/Women Winter Hat Soft Warm Unisex Skull Stocking Cap
ROXUN$8.701,090 rev
SPLASHGRIP Winter Beanie for Men Women Soft Fleece Lined Warm Knit Hat Ski Stocking Hat Thermal Thick Caps Orange
SPLASHGRIP$6.9999 rev
Trending
90-day click momentum
Top Level Beanie Men Women - Unisex Cuffed Plain Skull Knit Hat Cap T Orange
Top Level$6.894.6★
Gelante Men Women Warm Knit Cuffed Plain Beanie Hat Skull Cap. 2040A-1PC-Orange
Gelante$7.664.6★
2THESTARS Beanie for Men Women Warm Winter Hat Windproof Thick Knitted Cuffed Unisex Skull Cap - Neon Orange (Plain)
2THESTARS$5.024.6★
ROYBENS Swag Wool Knit Cuff Short Fisherman Beanie for Men Women Winter Warm Hats Orange
ROYBENS$12.464.4★
ZOORON Beanie for Men Women Warm Winter Hats Acrylic Knit Cuffed Beanie Cap Unisex Orange
ZOORON$7.684.6★
What buyers say about orange beanie
What buyers praise and complain about, mined from review topics.What buyers love
“It's warm”
“This beanie is exceptional quality”
“The fit is comfortable”
“Bright Color”
“comfortable too”
“Great value”
“Great hat for high-country hunting in that it isn't too thick”
“Great cotton material”
“As advertised”
“plenty of stretch”
What buyers complain about
“It had completely lost all of its coloring”
“A little too long for my taste”
“expensive”
“It was not super thick”
“Had a small hole in it”
“Hasn't stretched out”
“I dont understand how the average male head can comfortably wear this”
“It was also much thinner material than I hoped for”
“It doesn't have a liner but”
“I do however think it isn't very durable”
Top return reasons
Common questions
- Is orange beanie profitable to sell on Amazon United States?
- The niche generates $121K/yr across 31 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -69.9%. Flapen's verdict: Skip it (39/100).
- How competitive is the orange beanie niche?
- 26 brands and 56 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 62% of demand.
- What do buyers complain about in orange beanie?
- Top complaints mined from reviews: Color, Size-Overall, Value For Money. The return rate is 3.7%.
- When does demand for orange beanie peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 18.4× the quietest.
- What does it cost to enter the orange beanie niche?
- Listings span $3.78–$26.67; the average listing price is $11.51 (sweet spot $15–$100). The average incumbent carries 10,395 reviews — the moat a new listing must climb.