Orange Backpack
FailShoppers spend an estimated $51K a year here, so Orange Backpack is a Fail.
- Flapen Score
- 46 / 100Top 46% of 16,930 Clothing, Shoes & Jewelry niches · +1 vs the category median of 4546
- Market size
- $51K/yr153K searches / yr
- 90-day growth
- +9.7%search demand this quarter
- Competition
- 39%top-5 click share · 41 brands · 67 sellers
Flapen Score
Orange Backpack against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Orange Backpack is stronger. Inside it, weaker.
Market
The Orange Backpack market on Amazon at a glance
Shoppers on Amazon United States searched for Orange Backpack 153K times last year and spent an estimated $51K. The top 5 brands take 42% of clicks. Demand peaks in Jul–Aug. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 1.2% of those searches ended in a purchase.
Shoppers searched for this 153K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +9.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $51K a year.
- Searches, last 12 months
- 153K
- Growth, 90 days vs prior 90
- +9.7%
- Conversion, latest week
- 1.2%
- Market size, estimated
- $51Ka year
- Peak month
- August5.0× the quietest month
- Top search term
- orange backpack95K searches a year
02 · Price
A sale here is worth $28.28.
Listings sell for $28.28 on average, from $9.46 to $68.31. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $28.28 that is $0 to $3K a year per listing.
- Average price
- $28.28inside the $15 to $100 sweet spot
- Price range
- $9.46–$68.31
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 6.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.6% of listings are out of stock. The average listing ranks #482 within Backpacks. It carries 4,884 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 78%
- Prime listings
- 100%
- Out of stock, average day
- 9.6%
- Average rank
- #482in Backpacks
- Average rating
- 4.53 starsAmazon United States average 4.42 stars
- Average reviews
- 4,884per listing
- Listings tracked
- 50
04 · Newcomers
2 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Orange Backpack products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 11, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
ProEtrade Backpack Bookbag for College Sturdy Travel Business Hiking Fit Laptop Up to 15.6 Inch Multi Compartment Gifts for Men Women Night Light Reflective (Orange)
- Price
- $30.01
- Rating
- 4.6/5
- Reviews
- 5,098
- Age
- 6y ago

abshoo Classical Basic Womens Travel Backpack For College Men Water Resistant Bookbag (Orange)
- Price
- $24.50
- Rating
- 4.6/5
- Reviews
- 18,549
- Age
- 8y ago

ZORFIN 26L Backpack for College and Travel: Water Resistant Bookbag - Tangerine
- Price
- $27.17
- Rating
- 4.6/5
- Reviews
- 3,747
- Age
- 2y ago

HOLYLUCK 20L Lightweight Packable Hiking Daypack Foldable Backpack for Men Women Small Travel Outdoor Foldable Shoulder Bag-orange
- Price
- $14.30
- Rating
- 4.2/5
- Reviews
- 107
- Age
- 1y ago

Carhartt 21L Classic Laptop Backpack Water-Resistant Pack W/ 15 Laptop Sleeve and Organizational Compartments Marmalade
- Price
- $48.61
- Rating
- 4.6/5
- Reviews
- 2,179
- Age
- 2y ago
Trending
estimated 90-day click momentum
Nike Heritage Backpack Orange Frost/Orange Frost/White MISC
- Price
- $33.69
- Rating
- 4.4/5
- Reviews
- 5
- Age
- 10mo ago

BAGSMART College Laptop Backpack Travel Backpack for Women Quilted Casual Daypack Water-Resistant Bookbag for 15.6 Inch Laptop Orange
- Price
- $26.81
- Rating
- 4.6/5
- Reviews
- 1,378
- Age
- 3mo ago

K-Cliffs Heavy Duty Mesh Backpack Quality Classic Student Net Bookbag Durable See Through Simple Netting Daypack Deluxe Basic School Bag Orange
- Price
- $22.31
- Rating
- 4.3/5
- Reviews
- 852
- Age
- 8y ago

WOLT | Basketball Backpack Large Sports Bag with Separate Ball Holder & Shoes Compartment Best for Basketball Soccer Volleyball Swim Gym Travel (Orange)
- Price
- $35.16
- Rating
- 4.7/5
- Reviews
- 2,147
- Age
- 3y ago

AIRTTUZ Basketball Backpack with Separate Ball Compartment and Shoes Pocket Large Capacity Sports Equipment Bags for Basketball Soccer and Volleyball. (orange)
- Price
- $29.71
- Rating
- 4.8/5
- Reviews
- 113
- Age
- 1y ago
Newest
by launch date
BAGSMART College Laptop Backpack Travel Backpack for Women Quilted Casual Daypack Water-Resistant Bookbag for 15.6 Inch Laptop Orange
- Price
- $26.81
- Rating
- 4.6/5
- Reviews
- 1,378
- Age
- 3mo ago

Nike Heritage Backpack Orange Frost/Orange Frost/White MISC
- Price
- $33.69
- Rating
- 4.4/5
- Reviews
- 5
- Age
- 10mo ago

Nerlion Lightweight Foldable 35L Hiking Backpack Travel Backpack for Men Women Camping Waterproof Outdoor Hiking Daypack Backpack Orange
- Price
- $23.29
- Rating
- 4.0/5
- Reviews
- 82
- Age
- 11mo ago

HOLYLUCK 20L Lightweight Packable Hiking Daypack Foldable Backpack for Men Women Small Travel Outdoor Foldable Shoulder Bag-orange
- Price
- $14.30
- Rating
- 4.2/5
- Reviews
- 107
- Age
- 1y ago

W WINTMING Military Tactical Backpack 45L/25L 3 Day Assault Pack Molle Daypack Hiking Backpack for Men and Women
- Price
- $34.89
- Rating
- 4.7/5
- Reviews
- 443
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 39% of clicks, no more. An open shelf where new products get seen.
Brands
41 falling
Sellers
67
Est. top-5 brand share
42%
Top 20: 82%
Est. top-5 click share
39%
Top 20: 72%
Open market
53%
- ProEtrade11%
- abshoo11%
- ZORFIN7%
- HOLYLUCK7%
- Carhartt6%
- W WINTMING5%
Demand
Orange Backpack search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Aug · busiest ÷ quietest = 5.0×
Search terms
Top Orange Backpack search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- orange backpack95K/yr
- backpack orange7K/yr
- orange travel backpack7K/yr
- orange bookbag6K/yr
- orange backpack for boys10K/yr
- orange school backpack7K/yr
- blaze orange backpack11K/yr
- orange hunting backpack6K/yr
- blaze orange hunting backpack5K/yr
Reviews and returns
What reviews say buyers love and hate about Orange Backpack
We read the reviews and the return reasons for every product selling here.
“This thing is huge”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Orange Backpack questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









