Orange Ascot

Shoppers searched for this 21K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.3% of those searches ended in a purchase. Searches in the last 90 days moved -5.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $14K a year.

Searches, last 12 months

21K

Growth, 90 days vs prior 90

-5.3%

Conversion, latest week

6.3%

Market size, estimated

$14Ka year

Peak month

October17.9× the quietest month

Top search term

orange ascot15K searches a year

Listings sell for $10.43 on average, from $5.15 to $15.75. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At $10.43 that is $1K to $3K a year per listing.

Average price

$10.43under the $15 to $100 sweet spot

Price range

$5.15–$15.75

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–2K

Units per listing a year

100–250

Revenue per listing a year

$1K–$3K

Returns

6.8%of orders · Amazon United States median 2.1%

87% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 11.1% of listings are out of stock. The average listing ranks #14,832 within Scarves & Wraps. It carries 723 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings

87%

Prime listings

87%

Out of stock, average day

11.1%

Average rank

#14,832in Scarves & Wraps

Average rating

4.42 starsAmazon United States average 4.42 stars

Average reviews

723per listing

Listings tracked

23

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

0Amazon's first-year sales bar

Average brand age

44 months