Is opal necklace profitable to sell on Amazon United States?

The niche generates $258K/yr across 90 tracked products. 0 of 9 products launched in the last 360 days are still selling. 90-day search growth is -4.0%. Flapen's verdict: Worth a look (57/100).

How competitive is the opal necklace niche?

50 brands and 86 sellers compete. The top 5 products take 23% of clicks and top 5 brands hold 31% of demand.

What do buyers complain about in opal necklace?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Color. The return rate is 3.3%.

When does demand for opal necklace peak?

Demand peaks in Oct–Dec; the busiest month runs 3.0× the quietest.

What does it cost to enter the opal necklace niche?

Listings span $6.84–$359.72; the average listing price is $37.37 (sweet spot $15–$100). The average incumbent carries 990 reviews — the moat a new listing must climb.

opal necklace

Worth a look

Shows no brand lock-in (top 5 brands take 31% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Brand share

Incredible31%

top-5 brand share — no brand owns this niche

Avg price

Incredible$37.37

avg listing price — sweet spot $15–$100

Competition

Great23%

top-5 click share — an open shelf

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Review moat

Good990.2

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$258K

$258K/yr · 711K searches

Returns

Okay3.3%

return rate — above 5% kills the launch gate

Price range

Bad$6.84–$359.72

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-4.0%

90-day search growth — must beat 0% to launch

Conversion

Bad1.0%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, opal necklace is a $258K/yr Amazon United States market (711K searches/yr). The top 5 brands hold 31% of demand. Demand peaks in Oct–Dec. Verdict: Worth a look — 57/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

opal necklace market data

Units sold / yr: 8K–10K; avg 0–100/product
Revenue / yr: $299K–$374K; units × avg price
Conversion rate: 1.0%
Avg BSR: #3,179
Page quality: 0%
Prime: 96%
Sponsored: 79%
Out of stock: 1.1%
Avg brand age: 42 months
Avg seller age: 169 days

Competition & brand share

Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.

Brands

50 falling

Sellers

Top-5 brand share

31%

Top 20: 75%

Top-5 click share

23%

Top 20: 53%

Open market

64%

QINJIEJIE8%
Veshon7%
VOLUKA6%
Kendra Scott6%
MAIBAOTA5%
FANCIME4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -4.0% search growth over the last 90 days.

Peak months: Oct, Dec · busiest ÷ quietest = 3.0×

Open Trend

Top opal necklace search terms

opal necklace279K/yr -3.5%0.7% conv.
opal necklace for women100K/yr +20.7%0.8% conv.
opalite86K/yr -36.3%0.4% conv.
fire opal36K/yr -6.2%0.2% conv.
opal pendant31K/yr +12.1%0.3% conv.
opal stone26K/yr -12.8%0.7% conv.
opals20K/yr -6.3%0.5% conv.
opal jewelry set21K/yr -5.8%0.2% conv.
raw opal16K/yr -5.0%0.6% conv.
fire opal jewelry16K/yr -19.6%0.0% conv.

All search terms

Top opal necklace products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Veshon Teardrop Opal Necklace for Women - 925 Sterling Silver October Birthstone Pendant Necklace Dainty Pear Shape Gemstone Jewelry Gif for Her Adjustable Box Chain

Veshon$54.464.6★43 rev

10 PCS Opalite Heart Crystals Thicken Stones Love Heart Shaped Healing Crystal Natural Stone Palm Moonstone Gemstones Set Reiki Energy Balancing Carved Palm Worry Stone Meditation Gift Stocking Stuffers for Women

QINJIEJIE$10.654.6★71 rev

MAIBAOTA 45 mm Opalite Stones Heart Love Crystal Valentines Gifts for Herfriend Wife Opal Stone Reiki Crystal Gemstone Worry Stones for Anxiety

MAIBAOTA$13.084.5★1,627 rev

Limerencia G23 Hypoallergenic Pure Titanium Earrings Opal/Moonstone/Blue Turquoise Stud Earrings F136 Implant Grade|Delicate Jewelry for Sensitive Ears (5mm Black opal)

limerencia$12.744.4★700 rev

Jewigo Opal Necklaces for Women 18K Gold Plated White Opal Pendant Necklace Dainty Round Opal Jewelry Gift

Jewigo$13.824.2★118 rev

Newest

by launch date

HEVOCY Dainty Retro Floral Opal Pendant Necklaces for Women - Small 14k Gold Plated Vintage Womens Jewelry Trendy Perfect Valentines Day/Mothers Day Gift for Her Mom Girlfriend Daughter

HEVOCY$14.8432 rev

6mo ago

HEVOCY Oval Opal Pendant Necklaces for Women Trendy- Classic 14k Gold Plated Choker Necklace Jewelry Perfect Valentines Day/Mothers Day Gift for Her Mom Girlfriend Daughter

HEVOCY$14.8932 rev

6mo ago

HEVOCY Round Opal Pendant Necklaces for Women - Timeless Dainty Opal Choker Necklace Perfect Valentines Day/Mothers Day Gift for Mom/Grandma from Daughter/Son

HEVOCY$15.0532 rev

6mo ago

Veshon Teardrop Opal Necklace for Women - 925 Sterling Silver October Birthstone Pendant Necklace Dainty Pear Shape Gemstone Jewelry Gif for Her Adjustable Box Chain

Veshon$54.4643 rev

1y ago

MAIBAOTA 45 mm Opalite Stones Heart Love Crystal Valentines Gifts for Herfriend Wife Opal Stone Reiki Crystal Gemstone Worry Stones for Anxiety

MAIBAOTA$13.081,627 rev

1y ago

What buyers say about opal necklace

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall17%

“great quality bracelet”

Color16%

“Beautiful perfect vibrant”

Gifting Purpose11%

“Sweet Gift”

Chain/Key Quality8%

“the chain is the perfect length for me”

Advertised Vs Actual Product7%

“As advertised”

Value For Money7%

“Well worth the money”

Precious Gemstone6%

“I like the gems”

Size-Overall5%

“It fits perfectly”

Design-Overall4%

“a beautiful design”

Brightness/Shine/Glow2%

“sparkle to them”

What buyers complain about

Size-Overall23%

“Smaller than expected”

Quality-Overall12%

“broke not good quality”

Color11%

“turning color”

Advertised Vs Actual Product8%

“NOT as pictured at all”

Value For Money8%

“Not worth it”

Durability6%

“This broke very easily”

Chain/Key Quality5%

“The chain broke”

Precious Gemstone4%

“Havnt got the stones yet so cant rate them”

Material Quality2%

“Looks and feels like iridescent plastic”

Metal Authenticity2%

“Not real sterling silver”

Top return reasons

Size-Overall39%

Advertised Vs Actual Product11%

Color10%

Chain/Key Quality9%

Metal Authenticity6%

Quality-Overall6%

Defective Material/Parts3%

Precious Gemstone2%

Neck Fit2%

Fastener Quality2%

Common questions

Is opal necklace profitable to sell on Amazon United States?: The niche generates $258K/yr across 90 tracked products. 0 of 9 products launched in the last 360 days are still selling. 90-day search growth is -4.0%. Flapen's verdict: Worth a look (57/100).
How competitive is the opal necklace niche?: 50 brands and 86 sellers compete. The top 5 products take 23% of clicks and top 5 brands hold 31% of demand.
What do buyers complain about in opal necklace?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Color. The return rate is 3.3%.
When does demand for opal necklace peak?: Demand peaks in Oct–Dec; the busiest month runs 3.0× the quietest.
What does it cost to enter the opal necklace niche?: Listings span $6.84–$359.72; the average listing price is $37.37 (sweet spot $15–$100). The average incumbent carries 990 reviews — the moat a new listing must climb.

opal necklace

opal necklace market data

Competition & brand share

Demand & seasonality

Top opal necklace search terms

Top opal necklace products on Amazon

Top sellers

Newest

Trending

What buyers say about opal necklace

What buyers love

What buyers complain about

Top return reasons

Common questions

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