Opal Necklace

Shoppers searched for this 711K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -4.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $258K a year.

Searches, last 12 months

711K

Growth, 90 days vs prior 90

-4.0%

Conversion, latest week

1.0%

Market size, estimated

$258Ka year

Peak month

December3.0× the quietest month

Top search term

opal necklace279K searches a year

Listings sell for $37.37 on average, from $6.84 to $359.72. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 0 to 100 of them. At $37.37 that is $0 to $4K a year per listing.

Average price

$37.37inside the $15 to $100 sweet spot

Price range

$6.84–$359.72

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

0–100

Revenue per listing a year

$0–$4K

Returns

3.3%of orders · Amazon United States median 2.1%

79% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #3,179 within Pendant Necklaces. It carries 990 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings

79%

Prime listings

96%

Out of stock, average day

1.1%

Average rank

#3,179in Pendant Necklaces

Average rating

4.26 starsAmazon United States average 4.42 stars

Average reviews

990per listing

Listings tracked

90

9 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months

9

Successful launches

0Amazon's first-year sales bar

Average brand age

42 months