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Opal Necklace

Maybe

The top 5 brands take only 31% of clicks. But buyers convert on only 1.0% of searches, so Opal Necklace is a Maybe.

Flapen Score
57
57 / 100
Top 10% of 16,930 Clothing, Shoes & Jewelry niches · +12 vs the category median of 45
Market size
$258K/yr711K searches / yr
90-day growth
-4.0%search demand this quarter
Competition
23%top-5 click share · 50 brands · 86 sellers

Flapen Score

Opal Necklace against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Opal Necklace is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Opal Necklace market on Amazon at a glance

Shoppers on Amazon United States searched for Opal Necklace 711K times last year and spent an estimated $258K. The top 5 brands take 31% of clicks. Demand peaks in Oct–Dec. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

1.0% of searches ended in a purchase last week.

Shoppers searched for this 711K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -4.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $258K a year.

Searches, last 12 months
711K
Growth, 90 days vs prior 90
-4.0%
Conversion, latest week
1.0%
Market size, estimated
$258Ka year
Peak month
December3.0× the quietest month
Top search term
opal necklace279K searches a year

02 · Price

A sale here is worth $37.37.

Listings sell for $37.37 on average, from $6.84 to $359.72. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 0 to 100 of them. At $37.37 that is $0 to $4K a year per listing.

Average price
$37.37inside the $15 to $100 sweet spot
Price range
$6.84–$359.72
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
3.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #3,179 within Pendant Necklaces. It carries 990 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
96%
Out of stock, average day
1.1%
Average rank
#3,179in Pendant Necklaces
Average rating
4.26 starsAmazon United States average 4.42 stars
Average reviews
990per listing
Listings tracked
90

04 · Newcomers

Amazon counts 0 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Opal Necklace products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 23% of clicks. An open shelf where new products get seen.

$0$5K$10K$15K$21K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

50 falling

Sellers

86

Top-5 brand share

31%

Top 20: 75%

Top-5 click share

23%

Top 20: 53%

Open market

64%

  • QINJIEJIE8%
  • Veshon7%
  • VOLUKA6%
  • Kendra Scott6%
  • MAIBAOTA5%
  • FANCIME4%

Demand

Opal Necklace search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Dec · busiest ÷ quietest = 3.0×

Search terms

Top Opal Necklace search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • opal necklace279K/yr
  • opal necklace for women100K/yr
  • opalite86K/yr
  • fire opal36K/yr
  • opal pendant31K/yr
  • opal stone26K/yr
  • opals20K/yr
  • opal jewelry set21K/yr
  • raw opal16K/yr
  • fire opal jewelry16K/yr

Reviews and returns

What reviews say buyers love and hate about Opal Necklace

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall23%−0.20

Smaller than expected

The pieces are tiny

its bigger than expected

Quality-Overall12%+0.74

broke not good quality

Cheap

Poor quality

Color11%−0.05

turning color

Not a spec of black

no color

Advertised Vs Actual Product8%−0.03

NOT as pictured at all

Not as described

Looks NOTHING like photo

Value For Money8%+0.35

Not worth it

Looks expensive

Expensive

Love

Quality-Overall17%+0.74

great quality bracelet

Beautiful Quality

Very good quality stones

Color16%−0.05

Beautiful perfect vibrant

The colors are so brilliant

Lovely color

Gifting Purpose11%+1.32

Sweet Gift

Great gift

Great gift

Chain/Key Quality8%+0.70

the chain is the perfect length for me

The chain and pendant feel very durable especially given the price

Chain is decent

Advertised Vs Actual Product7%−0.03

As advertised

Exactly as pictured

As expected

Return

3.3% Return rate 69% Fixable by listing

Size-Overall39%█▇█▇█▇

Smaller than expected

The pieces are tiny

its bigger than expected

Advertised Vs Actual Product11%▅▇▆▇█▆

NOT as pictured at all

Not as described

Looks NOTHING like photo

Color10%▆█▇▇▅▆

turning color

Not a spec of black

no color

Chain/Key Quality9%█▄▃▃▃▄

The chain broke

Broken chain

chain will tarnish

Metal Authenticity6%▃▅█▅▇█

Not real sterling silver

Silver not gold

Nothing like an opal

FAQ

Common Opal Necklace questions

Answered from the same tracked data.