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55

opal earrings

Worth a look

Shows a sweet-spot price point ($25.57 avg), but weak search conversion (1.1%) keeps it on the watch list.

Market size 53Growth 26Conversion 13Competition 77Returns 47Price range 88Avg price 95Brand share 69Review moat 56Quality gap 70

Avg price

Incredible$25.57

avg listing price — sweet spot $15–$100

Price range

Great$8.50–$84.95

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great38%

top-5 click share — an open shelf

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Brand share

Good63%

top-5 brand share — brands hold most of the demand

Review moat

Good1,242.28

avg incumbent reviews — the moat a new listing must climb

Market size

Good$342K

$342K/yr · 1.3M searches

Returns

Okay3.3%

return rate — above 5% kills the launch gate

Growth

Okay+1.0%

90-day search growth — must beat 0% to launch

Conversion

Bad1.1%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United States niche tracking, opal earrings is a $342K/yr Amazon United States market (1.3M searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Oct–Dec. Verdict: Worth a look — 55/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

opal earrings market data

Units sold / yr
15K–20K
avg 100–250/product
Revenue / yr
$384K–$511K
units × avg price
Conversion rate
1.1%
Avg BSR
#1,474
Page quality
0%
Prime
100%
Sponsored
93%
Out of stock
2.3%
Avg brand age
41 months
Avg seller age
169 days

Competition & brand share

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.

Brands

26 falling

Sellers

29

Top-5 brand share

63%

Top 20: 95%

Top-5 click share

38%

Top 20: 78%

Open market

33%

  • CiNily18%
  • Eathareel17%
  • limerencia15%
  • Thiswhyimbeauty7%
  • Jacruces7%
  • EVAYA4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +1.0% search growth over the last 90 days.
50K30KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Dec · busiest ÷ quietest = 2.2×

Top opal earrings search terms

  • opal earrings391K/yr
  • opal252K/yr
  • opal jewelry153K/yr
  • opal earrings for women102K/yr
  • opal jewelry for women89K/yr
  • opal stud earrings51K/yr
  • opal hoop earrings29K/yr
  • opal earrings studs24K/yr
  • fire opal earrings22K/yr
  • opal stud earrings for women22K/yr
All search terms

Top opal earrings products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$10K6%$20K9%$31K12%$41K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about opal earrings

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall18%

“Good quality”

Color17%

“the colors are very pretty”

Comfort-Overall10%

“So comfortable”

Size-Overall9%

“They fit”

Advertised Vs Actual Product7%

“just as advertised”

Value For Money6%

“Worth the purchase”

Gifting Purpose5%

“Earing Gift”

Ease Of Use3%

“I got them right in my ears, easy peasy”

Brightness/Shine/Glow3%

“Super cute and sparkly”

Shape/Style2%

“the round shape makes them super versatile”

What buyers complain about

Size-Overall42%

“The pieces are tiny”

Durability11%

“It fell out”

Ease Of Use7%

“some are hard”

Color5%

“These were to be more pink in color”

Allergies4%

“Gave me an allergic reaction”

Quality-Overall4%

“Very cheap looking”

Value For Money4%

“waste of money”

Precious Gemstone3%

“Stone fell out”

Advertised Vs Actual Product2%

“in the description it states and shows”

Thickness2%

“the hardware seems thicker overall in general”

Top return reasons

Size-Overall56%
Advertised Vs Actual Product10%
Color9%
Metal Authenticity5%
Quality-Overall3%
Wrong Dimensions2%
Functionality-Overall2%
Defective Material/Parts2%
Ease Of Use2%
Fastener Quality1%

Common questions

Is opal earrings profitable to sell on Amazon United States?
The niche generates $342K/yr across 43 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +1.0%. Flapen's verdict: Worth a look (55/100).
How competitive is the opal earrings niche?
26 brands and 29 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 63% of demand.
What do buyers complain about in opal earrings?
Top complaints mined from reviews: Size-Overall, Durability, Ease Of Use. The return rate is 3.3%.
When does demand for opal earrings peak?
Demand peaks in Oct–Dec; the busiest month runs 2.2× the quietest.
What does it cost to enter the opal earrings niche?
Listings span $8.50–$84.95; the average listing price is $25.57 (sweet spot $15–$100). The average incumbent carries 1,242 reviews — the moat a new listing must climb.