Opal Cross Necklace for Women

Shoppers searched for this 347K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -7.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $413K a year.

Searches, last 12 months

347K

Growth, 90 days vs prior 90

-7.7%

Conversion, latest week

2.2%

Market size, estimated

$413Ka year

Top search term

kendra scott cross necklace182K searches a year

Listings sell for $53.05 on average, from $9.30 to $100.55. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $53.05 that is $13K to $27K a year per listing.

Average price

$53.05inside the $15 to $100 sweet spot

Price range

$9.30–$100.55

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

250–500

Revenue per listing a year

$13K–$27K

Returns

3.0%of orders · Amazon United States median 2.1%

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.0% of listings are out of stock. The average listing ranks #3,049 within Pendant Necklaces. It carries 1,993 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

100%

Out of stock, average day

14.0%

Average rank

#3,049in Pendant Necklaces

Average rating

4.60 starsAmazon United States average 4.42 stars

Average reviews

1,993per listing

Listings tracked

27

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

4

Successful launches

1Amazon's first-year sales bar

Average brand age

30 months