Is opal cross necklace for women profitable to sell on Amazon United States?

The niche generates $413K/yr across 27 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -7.7%. Flapen's verdict: Skip it (43/100).

How competitive is the opal cross necklace for women niche?

12 brands and 37 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 90% of demand.

What do buyers complain about in opal cross necklace for women?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 3.0%.

What does it cost to enter the opal cross necklace for women niche?

Listings span $9.30–$100.55; the average listing price is $53.05 (sweet spot $15–$100). The average incumbent carries 1,993 reviews — the moat a new listing must climb.

opal cross necklace for women

Skip it

Soft demand (-7.7% this quarter) — this niche doesn't clear our bar today.

Avg price

Great$53.05

avg listing price — sweet spot $15–$100

Price range

Great$9.30–$100.55

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$413K

$413K/yr · 347K searches

Competition

Good54%

top-5 click share — leaders hold, buyers still browse

Returns

Okay3.0%

return rate — above 5% kills the launch gate

Review moat

Okay1,993.19

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay2.2%

search→purchase rate — share of searches ending in a sale

Brand share

Okay90%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-7.7%

90-day search growth — must beat 0% to launch

Signals High Price

According to Flapen's Amazon United States niche tracking, opal cross necklace for women is a $413K/yr Amazon United States market (347K searches/yr). The top 5 brands hold 90% of demand. Verdict: Skip it — 43/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

opal cross necklace for women market data

Units sold / yr: 6K–8K; avg 250–500/product
Revenue / yr: $318K–$424K; units × avg price
Conversion rate: 2.2%
Avg BSR: #3,049
Page quality: 0%
Prime: 100%
Sponsored: 96%
Out of stock: 14.0%
Avg brand age: 30 months
Avg seller age: 162 days

Competition & brand share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 rising

Sellers

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

54%

Top 20: 93%

Open market

Kendra Scott61%
Poxtex9%
James Michelle9%
PAVOI7%
Tewiky3%
FANCIME3%
Open — no brand owns it (6 brands, 7%)

Demand

Weekly Amazon search volume, last 19 weeks — -7.7% search growth over the last 90 days.

Open Trend

Top opal cross necklace for women search terms

kendra scott cross necklace182K/yr -6.2%2.9% conv.
kendra scott cross41K/yr -4.3%1.8% conv.
opal cross necklace for women27K/yr -17.9%0.5% conv.
kendra scott necklace cross27K/yr -1.6%1.8% conv.
opal cross necklace22K/yr +3.6%0.4% conv.
kendra scott cross necklace gold19K/yr -35.9%3.2% conv.
opal cross10K/yr -8.9%0.4% conv.
cross necklace kendra scott6K/yr -10.4%1.4% conv.
kendra scott gold cross necklace5K/yr +48.3%3.6% conv.
cross kendra scott necklace4K/yr -16.7%1.7% conv.

All search terms

Top opal cross necklace for women products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Kendra Scott Cross Pendant Necklace for Women Fashion Jewelry Gold-Plated White Opal

Kendra Scott$76.094.6★1,219 rev

Kendra Scott Crystal Letter K Short Pendant Necklace 14k Gold-Plated Brass Fashion Jewelry for Women

Kendra Scott$48.544.8★306 rev

Kendra Scott Crystal Letter T Short Pendant Necklace 14k Gold-Plated Brass Fashion Jewelry for Women

Kendra Scott$47.514.8★306 rev

Poxtex Gold Cross Necklace for Women Teen Girls Dainty Cute 14K Gold Plated Small Cross Pendant Trendy Jewelry Non Tarnish Waterproof Simple Necklace Religious Christian Baptism Jesus Faith Gifts

Poxtex$10.414.5★2,194 rev

James Michelle The Original Chunky Cross Chain Necklace for Women Premium Waterproof Tarnish-Free Gold PVD Coated Jewelry Hypoallergenic Perfect for Beach Weddings Gifts

James Michelle$100.554.6★309 rev

Newest

by launch date

S.Leaf Cross Necklaces for Women 18K Gold Plated Cross Opal Pendant Charm Necklaces Jewelry Dainty Choker Created Opal Necklace Jewelry for Women Gifts for Valentines Day Mother Day (Gold)

S.Leaf$36.9744 rev

6mo ago

James Michelle The Original Chunky Cross Chain Necklace for Women Premium Waterproof Tarnish-Free Gold PVD Coated Jewelry Hypoallergenic Perfect for Beach Weddings Gifts

James Michelle$97.26309 rev

6mo ago

Kendra Scott NECKLACES

Kendra Scott$72.108 rev

7mo ago

Kendra Scott NECKLACES

Kendra Scott$71.518 rev

7mo ago

Tewiky Graduation Gift for Her Cross Necklace for Women-Dainty Simple 14k Gold Plated Cross Pendant Cute Necklaces for Women Jewelry

Tewiky$9.30424 rev

1y ago

What buyers say about opal cross necklace for women

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall21%

“Good quality necklace”

Chain/Key Quality13%

“Love the chain”

Value For Money9%

“Good for the money”

Gifting Purpose9%

“Amazing Gift”

Color7%

“The color is so pretty”

Advertised Vs Actual Product7%

“Exactly as pictured”

Size-Overall6%

“Fits great”

Brightness/Shine/Glow3%

“Love the sparkle”

Durability3%

“Shiny cross and durable material that does not get green”

Design-Overall3%

“Beautifully crafted”

What buyers complain about

Size-Overall19%

“its bigger than expected”

Quality-Overall14%

“Not well made obviously”

Durability13%

“Doesnt last”

Chain/Key Quality11%

“Cheap chain”

Color9%

“its color has already faded”

Precious Gemstone5%

“one of those stones fell out as well”

Value For Money5%

“However overpriced”

Allergies2%

“when I wore it I instantly got a rash around my neck”

Metal Authenticity2%

“Its not real gold”

Advertised Vs Actual Product1%

“Misleading pictures”

Top return reasons

Size-Overall38%

Chain/Key Quality13%

Color9%

Advertised Vs Actual Product6%

Quality-Overall6%

Metal Authenticity5%

Neck Fit2%

Defective Material/Parts2%

Durability2%

Fastener Quality2%

Common questions

Is opal cross necklace for women profitable to sell on Amazon United States?: The niche generates $413K/yr across 27 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -7.7%. Flapen's verdict: Skip it (43/100).
How competitive is the opal cross necklace for women niche?: 12 brands and 37 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 90% of demand.
What do buyers complain about in opal cross necklace for women?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 3.0%.
What does it cost to enter the opal cross necklace for women niche?: Listings span $9.30–$100.55; the average listing price is $53.05 (sweet spot $15–$100). The average incumbent carries 1,993 reviews — the moat a new listing must climb.