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Oompa Loompa Costume Kids

Fail

Shoppers spend an estimated $8K a year here, so Oompa Loompa Costume Kids is a Fail.

Flapen Score
38
38 / 100
Ranks 13,195 of 16,930 Clothing, Shoes & Jewelry niches · −7 vs the category median of 45
Market size
$8K/yr65K searches / yr
90-day growth
-14.2%search demand this quarter
Competition
48%top-5 click share · 14 brands · 28 sellers

Flapen Score

Oompa Loompa Costume Kids against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Oompa Loompa Costume Kids is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Oompa Loompa Costume Kids market on Amazon at a glance

Shoppers on Amazon United States searched for Oompa Loompa Costume Kids 65K times last year and spent an estimated $8K. The top 5 brands take 82% of clicks. Demand peaks in Sep–Oct. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 65K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -14.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $8K a year.

Searches, last 12 months
65K
Growth, 90 days vs prior 90
-14.2%
Conversion, latest week
0.4%
Market size, estimated
$8Ka year
Peak month
October44.7× the quietest month
Top search term
oompa loompa costume kids37K searches a year

02 · Price

A sale here is worth $28.49.

Listings sell for $28.49 on average, from $11.34 to $40.75. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $28.49 that is $0 to $3K a year per listing.

Average price
$28.49inside the $15 to $100 sweet spot
Price range
$11.34–$40.75
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
10.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

45% of listings pay for placement with sponsored ads. 68% ship with Prime. On an average day, 24.3% of listings are out of stock. The average listing ranks #15,736 within Baby. It carries 234 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings
45%
Prime listings
68%
Out of stock, average day
24.3%
Average rank
#15,736in Baby
Average rating
4.26 starsAmazon United States average 4.42 stars
Average reviews
234per listing
Listings tracked
31

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Oompa Loompa Costume Kids products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 rising

Sellers

28

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

48%

Top 20: 89%

Open market

13%

  • Brand 121%
  • Brand 218%
  • Brand 316%
  • Brand 415%
  • Brand 513%
  • Brand 64%
  • Open — no brand owns it (8 brands, 13%)

Demand

Oompa Loompa Costume Kids search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KSpike '25Prime Day '25Spike '26NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Sep, Oct · busiest ÷ quietest = 44.7×

Search terms

Top Oompa Loompa Costume Kids search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • oompa loompa costume kids37K/yr
  • umpa lumpa costume kids8K/yr
  • kids oompa loompa costume5K/yr
  • toddler oompa loompa costume6K/yr
  • oompa loompa costume toddler10K/yr

Reviews and returns

What reviews say buyers love and hate about Oompa Loompa Costume Kids

We read the reviews and the return reasons for every product selling here.

75%of positive reviews mention “Advertised Vs Actual Product”
38%of negative reviews mention “Quality-Overall”
10.3%of orders come back
“Very cheap looking kinda poor quality was shedding in the package kinda disappointed”
A buyer, on “Quality-Overall”38% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

FAQ

Common Oompa Loompa Costume Kids questions

Answered from the same tracked data.