Oogie Boogie Backpack
FailShoppers spend an estimated $29K a year here, so Oogie Boogie Backpack is a Fail.
- Flapen Score
- 41 / 100Ranks 11,351 of 16,930 Clothing, Shoes & Jewelry niches · −4 vs the category median of 4541
- Market size
- $29K/yr106K searches / yr
- 90-day growth
- -22.5%search demand this quarter
- Competition
- 45%top-5 click share · 10 brands · 26 sellers
Flapen Score
Oogie Boogie Backpack against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Oogie Boogie Backpack is stronger. Inside it, weaker.
Market
The Oogie Boogie Backpack market on Amazon at a glance
Shoppers on Amazon United States searched for Oogie Boogie Backpack 106K times last year and spent an estimated $29K. The top 5 brands take 84% of clicks. Demand peaks in Sep–Oct–Dec. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 0.9% of those searches ended in a purchase.
Shoppers searched for this 106K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -22.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $29K a year.
- Searches, last 12 months
- 106K
- Growth, 90 days vs prior 90
- -22.5%
- Conversion, latest week
- 0.9%
- Market size, estimated
- $29Ka year
- Peak month
- December3.7× the quietest month
- Top search term
- nightmare before christmas wallet79K searches a year
02 · Price
A sale here is worth $28.77.
Listings sell for $28.77 on average, from $8.05 to $45.50. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $28.77 that is $0 to $3K a year per listing.
- Average price
- $28.77inside the $15 to $100 sweet spot
- Price range
- $8.05–$45.50
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 1.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
46% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 21.9% of listings are out of stock. The average listing ranks #40,218 within Wallets, Card Cases & Money Organizers. It carries 363 reviews at 4.73 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 46%
- Prime listings
- 77%
- Out of stock, average day
- 21.9%
- Average rank
- #40,218in Wallets, Card Cases & Money Organizers
- Average rating
- 4.73 starsAmazon United States average 4.42 stars
- Average reviews
- 363per listing
- Listings tracked
- 26
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Oogie Boogie Backpack products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 falling
Sellers
26
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
45%
Top 20: 90%
Open market
10%
- Brand 156%
- Brand 210%
- Brand 36%
- Brand 46%
- Brand 56%
- Brand 65%
- Open — no brand owns it (4 brands, 10%)
Demand
Oogie Boogie Backpack search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct, Dec · busiest ÷ quietest = 3.7×
Search terms
Top Oogie Boogie Backpack search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- nightmare before christmas wallet79K/yr
- jack skellington wallet15K/yr
- oogie boogie wallet8K/yr
- loungefly nightmare before christmas wallet5K/yr
Reviews and returns
What reviews say buyers love and hate about Oogie Boogie Backpack
We read the reviews and the return reasons for every product selling here.
“Its a small bag”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
22 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Oogie Boogie Backpack questions
Answered from the same tracked data.