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Onyx Storm

Fail

The top 5 brands take 100% of clicks, so Onyx Storm is a Fail.

Flapen Score
38
38 / 100
Ranks 13,195 of 16,930 Clothing, Shoes & Jewelry niches · −7 vs the category median of 45
Market size
$908K/yr604K searches / yr
90-day growth
-25.1%search demand this quarter
Competition
90%top-5 click share · 3 brands · 4 sellers

Flapen Score

Onyx Storm against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Onyx Storm is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Onyx Storm market on Amazon at a glance

Shoppers on Amazon United States searched for Onyx Storm 604K times last year and spent an estimated $908K. All 3 brands take every click. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 6.9% of those searches ended in a purchase.

Shoppers searched for this 604K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.9% of those searches ended in a purchase. Searches in the last 90 days moved -25.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $908K a year.

Searches, last 12 months
604K
Growth, 90 days vs prior 90
-25.1%
Conversion, latest week
6.9%
Market size, estimated
$908Ka year
Top search term
onyx storm595K searches a year

02 · Price

A sale here is worth $21.85.

Listings sell for $21.85 on average, from $14.99 to $45.78. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 3,000 to 4,000 of them. At $21.85 that is $66K to $87K a year per listing.

Average price
$21.85inside the $15 to $100 sweet spot
Price range
$14.99–$45.78
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
3,000–4,000
Revenue per listing a year
$66K–$87K
Returns
15.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #61,767 within Sweatshirts. It carries 248 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#61,767in Sweatshirts
Average rating
4.68 starsAmazon United States average 4.42 stars
Average reviews
248per listing
Listings tracked
8

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Onyx Storm products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 90% of clicks. A locked shelf that new listings rarely crack.

Brands

3 falling

Sellers

4

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

90%

Top 20: 100%

Open market

0%

  • Brand 179%
  • Brand 217%
  • Brand 33%

Demand

Onyx Storm search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1.0M600KSpike '24Spike '25Prime Day '25Spike '26AugOctDecFebMarAprMayJunJulAugMarAprMayJun

Peak months: Jan, Feb · busiest ÷ quietest = 57.0× · 10 of 12 months tracked

Reviews and returns

What reviews say buyers love and hate about Onyx Storm

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Size-Overall”
25%of negative reviews mention “Strap/String Quality”
15.0%of orders come back
“the straps do like they are one slip from coming off”
A buyer, on “Strap/String Quality”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

9 topics

NegativePositive

FAQ

Common Onyx Storm questions

Answered from the same tracked data.