Only Murders in the Building
FailShoppers spend an estimated $10K a year here, so Only Murders in the Building is a Fail.
- Flapen Score
- 36 / 100Ranks 14,149 of 16,930 Clothing, Shoes & Jewelry niches · −9 vs the category median of 4536
- Market size
- $10K/yr204K searches / yr
- 90-day growth
- -5.1%search demand this quarter
- Competition
- 80%top-5 click share · 8 brands · 12 sellers
Flapen Score
Only Murders in the Building against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Only Murders in the Building is stronger. Inside it, weaker.
Market
The Only Murders in the Building market on Amazon at a glance
Shoppers on Amazon United States searched for Only Murders in the Building 204K times last year and spent an estimated $10K. The top 5 brands take 91% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 36 out of 100, a Fail.
01 · Demand
An estimated 0.2% of those searches ended in a purchase.
Shoppers searched for this 204K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -5.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $10K a year.
- Searches, last 12 months
- 204K
- Growth, 90 days vs prior 90
- -5.1%
- Conversion, latest week
- 0.2%
- Market size, estimated
- $10Ka year
- Peak month
- December5.1× the quietest month
- Top search term
- only murders in the building114K searches a year
02 · Price
A sale here is worth $24.34.
Listings sell for $24.34 on average, from $12.96 to $64.88. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $24.34 that is $0 to $2K a year per listing.
- Average price
- $24.34inside the $15 to $100 sweet spot
- Price range
- $12.96–$64.88
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 2.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
64% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #57,517 within Luggage. It carries 34 reviews at 4.39 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 64%
- Prime listings
- 86%
- Out of stock, average day
- 0.0%
- Average rank
- #57,517in Luggage
- Average rating
- 4.39 starsAmazon United States average 4.42 stars
- Average reviews
- 34per listing
- Listings tracked
- 14
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top Only Murders in the Building products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 11, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
G2TUP Arconia Tote Bag Mabel & Oliver & Charles Fans Gift Arconias Inspired Shoulder Bag Oliver Merchandise (Arconia TG)
- Price
- $12.96
- Rating
- 4.6/5
- Reviews
- 23
- Age
- 2y ago

only murders in the building Podcast Logo Tie Dye Hoodie As Seen On Show Officially Licensed Hooded Sweatshirt Large
- Price
- $64.88
- Rating
- 4.4/5
- Reviews
- 79
- Age
- 3y ago

Only Murders in The Building Game
- Price
- $17.35
- Rating
- 4.5/5
- Reviews
- 143
- Age
- 2y ago

only murders in the building Podcast Logo Tie Dye Hoodie As Seen On Show Officially Licensed Hooded Sweatshirt X-Large
- Price
- $64.62
- Rating
- 4.4/5
- Reviews
- 79
- Age
- 3y ago

BWWKTOP Murders Building Crossbody Bag Arconia & Mabel Fans Gift Oliver & Charles Shoulder Bag Only Murders Merch (Arconi-XK B)
- Price
- $14.95
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 1y ago
Trending
estimated 90-day click momentum
Only Murders in the Building Arconia NYC Officially Licensed T-Shirt
- Price
- $19.27
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

Only Murders in The Building Podcast Logo Crew Neck Short Sleeve Womens Black T-shirt-3XL
- Price
- $21.28
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3y ago

EVERTREE Clothing Murder Shows and Comfy Clothes Shirt Unisex Womens Mens Shirt True Crime Lover Shirt Crime Junkie Heather Sunset X-Large
- Price
- $20.91
- Rating
- 4.6/5
- Reviews
- 42
- Age
- 5y ago

Only Murders in The Building Podcast Logo Crew Neck Short Sleeve Womens Black T-Shirt-XL
- Price
- $19.99
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3y ago

only murders in the building Podcast Logo Tie Dye Hoodie As Seen On Show Officially Licensed Hooded Sweatshirt Large
- Price
- $64.88
- Rating
- 4.4/5
- Reviews
- 79
- Age
- 3y ago
Newest
by launch date
Only Murders in the Building Arconia NYC Officially Licensed T-Shirt
- Price
- $19.27
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

BWWKTOP Murders Building Crossbody Bag Arconia & Mabel Fans Gift Oliver & Charles Shoulder Bag Only Murders Merch (Arconi-TG)
- Price
- $14.96
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 10mo ago

BWWKTOP Murders Building Crossbody Bag Arconia & Mabel Fans Gift Oliver & Charles Shoulder Bag Only Murders Merch (Arconi-XK B)
- Price
- $14.95
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 1y ago

LEVLO Arconia Windows Tote Bag Only Murders Inspired Gift Kono & Mabel & Oliver & Charles Shoulder Bag For TV Show Fans (Arconia Windows LT)
- Price
- $19.17
- Rating
- 3.6/5
- Reviews
- 11
- Age
- 1y ago

G2TUP Arconia Tote Bag Arconia & Mabel & Oliver & Charles Fans Gift Only Murders Inspired Shoulder Bag Arconia Merch (Arconia BL TG)
- Price
- $15.73
- Rating
- 4.6/5
- Reviews
- 23
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 80% of clicks. A locked shelf that new listings rarely crack.
Brands
8 flat
Sellers
12
Est. top-5 brand share
91%
Top 20: 100%
Est. top-5 click share
80%
Top 20: 100%
Open market
4%
- G2TUP34%
- only murders in the building33%
- FUNKO GAMES11%
- BWWKTOP7%
- Bioworld5%
- LEVLO4%
- Open — no brand owns it (2 brands, 4%)
Demand
Only Murders in the Building search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 5.1×
Search terms
Top Only Murders in the Building search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- only murders in the building114K/yr
- only murders44K/yr
- only murders in the building merch22K/yr
- murders in the building10K/yr
- murder in the building6K/yr
- only murder in the building4K/yr
- only murders in the building merchandise4K/yr
Reviews and returns
What reviews say buyers love and hate about Only Murders in the Building
We read the reviews and the return reasons for every product selling here.
“Not as big as I was hoping”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Only Murders in the Building questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









