Is oni mask profitable to sell on Amazon United States?

The niche generates $44K/yr across 81 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -4.8%. Flapen's verdict: Worth a look (52/100).

How competitive is the oni mask niche?

58 brands and 116 sellers compete. The top 5 products take 22% of clicks and top 5 brands hold 30% of demand.

What do buyers complain about in oni mask?

Top complaints mined from reviews: Size-Overall, Thickness, Quality-Overall. The return rate is 3.3%.

When does demand for oni mask peak?

Demand peaks in Oct; the busiest month runs 4.1× the quietest.

What does it cost to enter the oni mask niche?

Listings span $6.08–$137.67; the average listing price is $31.87 (sweet spot $15–$100). The average incumbent carries 1,918 reviews — the moat a new listing must climb.

oni mask

Worth a look

Shows no brand lock-in (top 5 brands take 30% of clicks), but weak search conversion (0.3%) keeps it on the watch list.

Brand share

Incredible30%

top-5 brand share — no brand owns this niche

Avg price

Incredible$31.87

avg listing price — sweet spot $15–$100

Competition

Great22%

top-5 click share — an open shelf

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Price range

Good$6.08–$137.67

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Okay3.3%

return rate — above 5% kills the launch gate

Review moat

Okay1,918.38

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-4.8%

90-day search growth — must beat 0% to launch

Market size

Bad$44K

$44K/yr · 517K searches

Conversion

Bad0.3%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand Low Review Barrier

According to Flapen's Amazon United States niche tracking, oni mask is a $44K/yr Amazon United States market (517K searches/yr). The top 5 brands hold 30% of demand. Demand peaks in Oct. Verdict: Worth a look — 52/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

oni mask market data

Units sold / yr: 3K–3K; avg 0–100/product
Revenue / yr: $80K–$96K; units × avg price
Conversion rate: 0.3%
Avg BSR: #1,942
Page quality: 0%
Prime: 74%
Sponsored: 62%
Out of stock: 10.3%
Avg brand age: 44 months
Avg seller age: 146 days

Competition & brand share

Clicks spread well past the top 5 (22% combined) — an open shelf where new products get seen.

Brands

58 rising

Sellers

116

Top-5 brand share

30%

Top 20: 77%

Top-5 click share

22%

Top 20: 62%

Open market

65%

PDLING7%
ONETIGRIS6%
MTGHYARE6%
HTLNUZD5%
AOUTACC5%
Beyond Collectibles5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -4.8% search growth over the last 90 days.

Peak months: Oct · busiest ÷ quietest = 4.1×

Open Trend

Top oni mask search terms

oni mask156K/yr +0.2%0.3% conv.
samurai mask98K/yr -10.4%0.3% conv.
oni57K/yr -14.0%0.0% conv.
japanese mask54K/yr +0.5%0.4% conv.
oni mask half face28K/yr +21.3%0.6% conv.
hannya mask21K/yr -16.4%0.3% conv.
kabuki mask16K/yr -0.5%0.1% conv.
japanese masks12K/yr -0.5%0.3% conv.
oni half mask10K/yr +22.7%0.7% conv.
japanese oni mask10K/yr -1.1%0.5% conv.

All search terms

Top oni mask products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Tactical Half Face Masks Evil Demon Hannya Kabuki Samurai Oni Mask Airsoft Protective Masks for Cs War Game Halloween Party (Black)

MTGHYARE$17.134.4★488 rev

Vercico Oni Samurai Mask Half Face Japanese Warrior Mask Ghost Warrior Character Masks Novelty Halloween Party Cosplay Costume Cool Halloween Cosplay Prop for Adults

Vercico$24.184.4★340 rev

ROXUN Ski Mask Balaclava Shiesty Motorcycle Summer Cooling Breathable UV Protector for Men/Women Black

ROXUN$7.004.6★2,521 rev

HTLNUZD Full Face Mask Halloween Latex Mask Cosplay Japanese for PrajnaHeadgear Samurai Evil KabukiHannya Party Mask Decorate (gray)

HTLNUZD$22.382.8★19 rev

SASKATE Japanese Hannya Mask Samurai Oni Face Cover Halloween Cosplay Horror Face Cover for Stage Performance (Red)

SASKATE$56.104.0★18 rev

Newest

by launch date

Yokai Oni Face Mask Devil Japanese Demon Tattoo Oni Mask Trucker Hat with Adjustable Mesh Back Black

Japanese Aesthetic by Tokyo Waves$19.920 rev

3mo ago

TOYANDONA Half Face Japanese Oni Hannya Mask for Halloween Cosplay Samurai Demon Mask with Gold Fangs for Masquerade Party and Costume Role Play

TOYANDONA$22.772 rev

4mo ago

DEARMAMY Samurai Face Mask for Cosplay Reusable Japanese Mask for Parties Festivals and Unique Design Elastic Band for Comfort

DEARMAMY$22.7110 rev

1y ago

Samurai Oni Mask Japanese Cosplay Latex Mask Anime Ghost Demon Face Cover Horror Soft Rubber Head Cover Ghostface Mask for Halloween Costume Cosplay Props Stage Performance Props/10

RRULNVGYQ$22.870 rev

1y ago

HTLNUZD Full Face Mask Halloween Latex Mask Cosplay Japanese for PrajnaHeadgear Samurai Evil KabukiHannya Party Mask Decorate (gray)

HTLNUZD$22.3819 rev

1y ago

What buyers say about oni mask

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall17%

“These feel so good in quality that they became my favorite sunglasses”

Size-Overall14%

“not too tight”

Warmth10%

“Keeps Me Warm”

Comfort-Overall6%

“But comfortable to wear”

Advertised Vs Actual Product6%

“As advertised”

Value For Money6%

“Good for the price”

Breathability5%

“breathable material”

Material Quality3%

“breathable material”

Soft Feel2%

“Nice & soft”

Weight Light2%

“Lightweight and breathable”

What buyers complain about

Size-Overall17%

“too long”

Thickness12%

“It is not thick in material ans can see higher quality ones being a better choice for those who plan to use it for long term and consistently”

Quality-Overall6%

“Poor Quality”

Thin5%

“Extremely thin”

Material Quality4%

“Cheap material”

Warmth3%

“it is a little thin so it will not keep you very warm”

Durability3%

“Broke on first wear”

Breathability2%

“Definitely not very breathable”

Comfort-Overall2%

“Tight and uncomfortable”

Stretchability/Expandability/Elasticity2%

“It feels like a glove only if you stretch it out then it wont”

Top return reasons

Size-Overall43%

Thin19%

Material Quality8%

Neck Fit4%

Advertised Vs Actual Product4%

Quality-Overall3%

Warmth2%

Value For Money2%

Breathability2%

Length1%

Common questions

Is oni mask profitable to sell on Amazon United States?: The niche generates $44K/yr across 81 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -4.8%. Flapen's verdict: Worth a look (52/100).
How competitive is the oni mask niche?: 58 brands and 116 sellers compete. The top 5 products take 22% of clicks and top 5 brands hold 30% of demand.
What do buyers complain about in oni mask?: Top complaints mined from reviews: Size-Overall, Thickness, Quality-Overall. The return rate is 3.3%.
When does demand for oni mask peak?: Demand peaks in Oct; the busiest month runs 4.1× the quietest.
What does it cost to enter the oni mask niche?: Listings span $6.08–$137.67; the average listing price is $31.87 (sweet spot $15–$100). The average incumbent carries 1,918 reviews — the moat a new listing must climb.

oni mask

oni mask market data

Competition & brand share

Demand & seasonality

Top oni mask search terms

Top oni mask products on Amazon

Top sellers

Newest

Trending

What buyers say about oni mask

What buyers love

What buyers complain about

Top return reasons

Common questions

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