Oni Mask
MaybeThe top 5 brands take only 30% of clicks. But buyers convert on only 0.3% of searches, so Oni Mask is a Maybe.
- Flapen Score
- 52 / 100Top 22% of 16,930 Clothing, Shoes & Jewelry niches · +7 vs the category median of 4552
- Market size
- $44K/yr517K searches / yr
- 90-day growth
- -4.8%search demand this quarter
- Competition
- 22%top-5 click share · 58 brands · 116 sellers
Flapen Score
Oni Mask against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Oni Mask is stronger. Inside it, weaker.
Market
The Oni Mask market on Amazon at a glance
Shoppers on Amazon United States searched for Oni Mask 517K times last year and spent an estimated $44K. The top 5 brands take 30% of clicks. Demand peaks in Oct. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
An estimated 0.3% of those searches ended in a purchase.
Shoppers searched for this 517K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -4.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $44K a year.
- Searches, last 12 months
- 517K
- Growth, 90 days vs prior 90
- -4.8%
- Conversion, latest week
- 0.3%
- Market size, estimated
- $44Ka year
- Peak month
- October4.1× the quietest month
- Top search term
- oni mask156K searches a year
02 · Price
A sale here is worth $31.87.
Listings sell for $31.87 on average, from $6.08 to $137.67. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $31.87 that is $0 to $3K a year per listing.
- Average price
- $31.87inside the $15 to $100 sweet spot
- Price range
- $6.08–$137.67
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 3.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
62% of listings pay for placement with sponsored ads. 74% ship with Prime. On an average day, 10.3% of listings are out of stock. The average listing ranks #1,942 within Masks. It carries 1,918 reviews at 4.20 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 62%
- Prime listings
- 74%
- Out of stock, average day
- 10.3%
- Average rank
- #1,942in Masks
- Average rating
- 4.20 starsAmazon United States average 4.42 stars
- Average reviews
- 1,918per listing
- Listings tracked
- 81
04 · Newcomers
0 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 7
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Oni Mask products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Tactical Half Face Masks Evil Demon Hannya Kabuki Samurai Oni Mask Airsoft Protective Masks for Cs War Game Halloween Party (Black)
- Price
- $17.13
- Rating
- 4.4/5
- Reviews
- 488
- Age
- 5y ago

Vercico Oni Samurai Mask Half Face Japanese Warrior Mask Ghost Warrior Character Masks Novelty Halloween Party Cosplay Costume Cool Halloween Cosplay Prop for Adults
- Price
- $24.18
- Rating
- 4.4/5
- Reviews
- 340
- Age
- 5y ago

ROXUN Ski Mask Balaclava Shiesty Motorcycle Summer Cooling Breathable UV Protector for Men/Women Black
- Price
- $7.00
- Rating
- 4.6/5
- Reviews
- 2,521
- Age
- 3y ago

HTLNUZD Full Face Mask Halloween Latex Mask Cosplay Japanese for PrajnaHeadgear Samurai Evil KabukiHannya Party Mask Decorate (gray)
- Price
- $22.38
- Rating
- 2.8/5
- Reviews
- 19
- Age
- 1y ago

SASKATE Japanese Hannya Mask Samurai Oni Face Cover Halloween Cosplay Horror Face Cover for Stage Performance (Red)
- Price
- $56.10
- Rating
- 4.0/5
- Reviews
- 18
- Age
- 1y ago
Trending
estimated 90-day click momentum
ROXUN Ski Mask Balaclava Shiesty Motorcycle Summer Cooling Breathable UV Protector for Men/Women Black
- Price
- $7.00
- Rating
- 4.6/5
- Reviews
- 2,521
- Age
- 3y ago

Yokai Oni Face Mask Devil Japanese Demon Tattoo Oni Mask Trucker Hat with Adjustable Mesh Back Black
- Price
- $19.92
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

TOYANDONA Half Face Japanese Oni Hannya Mask for Halloween Cosplay Samurai Demon Mask with Gold Fangs for Masquerade Party and Costume Role Play
- Price
- $22.77
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 4mo ago

OneTigris Balaclava Mesh Mask Ninja Style with Full Face Protection for Outdoor (Tan)
- Price
- $23.73
- Rating
- 4.3/5
- Reviews
- 1,199
- Age
- 7y ago

ONETIGRIS Balaclava Mesh Mask Ninja Style with Full Face Protection for Outdoor (Black)
- Price
- $23.77
- Rating
- 4.3/5
- Reviews
- 1,199
- Age
- 7y ago
Newest
by launch date
Yokai Oni Face Mask Devil Japanese Demon Tattoo Oni Mask Trucker Hat with Adjustable Mesh Back Black
- Price
- $19.92
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

TOYANDONA Half Face Japanese Oni Hannya Mask for Halloween Cosplay Samurai Demon Mask with Gold Fangs for Masquerade Party and Costume Role Play
- Price
- $22.77
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 4mo ago

DEARMAMY Samurai Face Mask for Cosplay Reusable Japanese Mask for Parties Festivals and Unique Design Elastic Band for Comfort
- Price
- $22.71
- Rating
- 3.9/5
- Reviews
- 10
- Age
- 1y ago

Samurai Oni Mask Japanese Cosplay Latex Mask Anime Ghost Demon Face Cover Horror Soft Rubber Head Cover Ghostface Mask for Halloween Costume Cosplay Props Stage Performance Props/10
- Price
- $22.87
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago

HTLNUZD Full Face Mask Halloween Latex Mask Cosplay Japanese for PrajnaHeadgear Samurai Evil KabukiHannya Party Mask Decorate (gray)
- Price
- $22.38
- Rating
- 2.8/5
- Reviews
- 19
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 22% of clicks, no more. An open shelf where new products get seen.
Brands
58 rising
Sellers
116
Est. top-5 brand share
30%
Top 20: 77%
Est. top-5 click share
22%
Top 20: 62%
Open market
65%
- PDLING7%
- ONETIGRIS6%
- MTGHYARE6%
- HTLNUZD5%
- AOUTACC5%
- Beyond Collectibles5%
Demand
Oni Mask search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct · busiest ÷ quietest = 4.1×
Search terms
Top Oni Mask search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- oni mask156K/yr
- samurai mask98K/yr
- oni57K/yr
- japanese mask54K/yr
- oni mask half face28K/yr
- hannya mask21K/yr
- kabuki mask16K/yr
- japanese masks12K/yr
- oni half mask10K/yr
- japanese oni mask10K/yr
Reviews and returns
What reviews say buyers love and hate about Oni Mask
We read the reviews and the return reasons for every product selling here.
“too long”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Oni Mask questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









