oneill shirts for men
Worth a lookShows a fragmented shelf (top 5 take 19% of clicks), but weak search conversion (0.5%) keeps it on the watch list.
Competition
Incredible19%top-5 click share — an open shelf
Avg price
Great$19.64avg listing price — sweet spot $15–$100
Price range
Great$9.73–$55.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great439.74avg incumbent reviews — the moat a new listing must climb
Growth
Good+37.5%90-day search growth — must beat 0% to launch
Brand share
Good69%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Okay4.3%return rate — above 5% kills the launch gate
Market size
Bad$39K$39K/yr · 372K searches
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, oneill shirts for men is a $39K/yr Amazon United States market (372K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Mar–Jun–Jul. Verdict: Worth a look — 53/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
oneill shirts for men market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- $49K–$59K
- units × avg price
- Conversion rate
- 0.5%
- Avg BSR
- #8,834
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 84%
- Out of stock
- 14.3%
- Avg brand age
- 34 months
- Avg seller age
- 153 days
Competition & brand share
Clicks spread well past the top 5 (19% combined) — an open shelf where new products get seen.Brands
44 rising
Sellers
47
Top-5 brand share
69%
Top 20: 88%
Top-5 click share
19%
Top 20: 46%
Open market
29%
- Billabong47%
- Quiksilver11%
- TQUEQRW5%
- BeWithYou3%
- Buynaw3%
- Costa Del Mar2%
Demand & seasonality
Weekly Amazon search volume, last 89 weeks — +37.5% search growth over the last 90 days.Peak months: Mar, Jun, Jul · busiest ÷ quietest = 3.7×
Top oneill shirts for men search terms
- billabong shirts for men124K/yr
- turtle shirt30K/yr
- billabong t shirts for men32K/yr
- turtle shirts for women18K/yr
- sea turtle shirt15K/yr
- billabong shirt18K/yr
- billabong men23K/yr
- sea turtle shirts for women16K/yr
- mens billabong t shirts15K/yr
- billabong t shirt13K/yr
Top oneill shirts for men products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Billabong Mens Regular Fit Premium Soft Cotton Tee Short Sleeve T-Shirt Black Beauty Large
Billabong$17.464.0★34 rev
Billabong Mens Regular Fit Premium Soft Cotton Tee Short Sleeve T-Shirt Black Beauty XX-Large
Billabong$16.514.0★34 rev
BeWithYou Cute Sea Turtle Shirts for Women Hawaiian T Shirt Aesthetic Preppy Ocean Beach Tshirt Funny Graphic Tees Casual Top(Navy Blue M)
BeWithYou$15.184.3★15 rev
Billabong Mens Regular Fit Premium Soft Cotton Tee Short Sleeve T-Shirt Pacific Coast Large
Billabong$17.354.0★34 rev
Billabong Mens Regular Fit Premium Soft Cotton Tee Short Sleeve T-Shirt Pale Khaki X-Large
Billabong$17.454.0★34 rev
Newest
by launch dateBillabong Mens Regular Fit Premium Soft Cotton Tee Short Sleeve T-Shirt Black Beauty Large
Billabong$17.4634 rev
Billabong Mens Regular Fit Premium Soft Cotton Tee Short Sleeve T-Shirt Black Beauty XX-Large
Billabong$16.5134 rev
Billabong Mens Regular Fit Premium Soft Cotton Tee Short Sleeve T-Shirt Pacific Coast Large
Billabong$17.3534 rev
Billabong Mens Regular Fit Premium Soft Cotton Tee Short Sleeve T-Shirt Pale Khaki X-Large
Billabong$17.4534 rev
Billabong Mens Regular Fit Premium Soft Cotton Tee Short Sleeve T-Shirt Pacific Coast Small
Billabong$17.0134 rev
Trending
90-day click momentumBillabong Mens Regular Fit Premium Soft Cotton Tee Short Sleeve T-Shirt Pacific Coast Large
Billabong$17.354.0★
Billabong Mens Sherpa Lined Hoodie Jacket Sand S
Billabong$19.314.2★
Billabong Mens Regular Fit Premium Soft Cotton Tee Short Sleeve T-Shirt Blue Shadow Large
Billabong$18.194.0★
Billabong Mens Regular Fit Premium Soft Cotton Tee Short Sleeve T-Shirt Black Beauty XX-Large
Billabong$16.514.0★
Billabong Mens Regular Fit Premium Soft Cotton Tee Short Sleeve T-Shirt Black Beauty Large
Billabong$17.464.0★
What buyers say about oneill shirts for men
What buyers praise and complain about, mined from review topics.What buyers love
“Not too tight”
“Excellent Product”
“Super comfortable”
“Buttery soft”
“Unique coral color”
“Lightweight good material”
“Item was described perfectly”
“It is also stretchy material”
“The fabric is incredibly lightweight”
“breathable”
What buyers complain about
“Too big”
“Is a little pricey for the quality”
“Not a big fan of the material”
“Thin”
“The neck hole opening is really small”
“But, I would be embarassed to wear this to work, and wary about putting it in the wash, even on delicate”
“the arm cutouts are a raw cut with no hemming stitches”
“I did not order pink”
“Thread came undone when wash”
“But I don't put in the dryer”
Top return reasons
Common questions
- Is oneill shirts for men profitable to sell on Amazon United States?
- The niche generates $39K/yr across 125 tracked products. 7 of 51 products launched in the last 360 days are still selling. 90-day search growth is +37.5%. Flapen's verdict: Worth a look (53/100).
- How competitive is the oneill shirts for men niche?
- 44 brands and 47 sellers compete. The top 5 products take 19% of clicks and top 5 brands hold 69% of demand.
- What do buyers complain about in oneill shirts for men?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Material Quality. The return rate is 4.3%.
- When does demand for oneill shirts for men peak?
- Demand peaks in Mar–Jun–Jul; the busiest month runs 3.7× the quietest.
- What does it cost to enter the oneill shirts for men niche?
- Listings span $9.73–$55.86; the average listing price is $19.64 (sweet spot $15–$100). The average incumbent carries 440 reviews — the moat a new listing must climb.