oneill hybrid shorts men
Worth a lookShows a fragmented shelf (top 5 take 15% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Incredible15%top-5 click share — an open shelf
Avg price
Incredible$37.88avg listing price — sweet spot $15–$100
Growth
Great+104.0%90-day search growth — must beat 0% to launch
Brand share
Great42%top-5 brand share — no brand owns this niche
Price range
Great$8.62–$77.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay1,740.67avg incumbent reviews — the moat a new listing must climb
Returns
Okay4.8%return rate — above 5% kills the launch gate
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Market size
Bad$23K$23K/yr · 85K searches
According to Flapen's Amazon United States niche tracking, oneill hybrid shorts men is a $23K/yr Amazon United States market (85K searches/yr). The top 5 brands hold 42% of demand. Demand peaks in Jun–Jul. Verdict: Worth a look — 59/100.
Data updated Jul 11, 2026 · scored weekly · How we score niches
oneill hybrid shorts men market data
- Units sold / yr
- 750–1K
- avg 0–100/product
- Revenue / yr
- $28K–$38K
- units × avg price
- Conversion rate
- 0.7%
- Avg BSR
- #2,070
- Page quality
- 0%
- Prime
- 60%
- Sponsored
- 83%
- Out of stock
- 2.6%
- Avg brand age
- 48 months
- Avg seller age
- 150 days
Competition & brand share
Clicks spread well past the top 5 (15% combined) — an open shelf where new products get seen.Brands
62 rising
Sellers
132
Top-5 brand share
42%
Top 20: 78%
Top-5 click share
15%
Top 20: 37%
Open market
55%
- Greg Norman16%
- Hurley9%
- Panama Jack8%
- Quiksilver6%
- Daesan4%
- FURTALK4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +104.0% search growth over the last 90 days.Peak months: Jun, Jul · busiest ÷ quietest = 5.8×
Top oneill hybrid shorts men search terms
- straw golf hats for men14K/yr
- greg norman hat12K/yr
- straw golf hats7K/yr
- hurley sun hat5K/yr
- palm leaf hats for men6K/yr
- dodgers straw hat5K/yr
- sombrero quicksilver hombre8K/yr
- mexican straw hats for men5K/yr
- palm hats for men5K/yr
- sombreros de palma5K/yr
Top oneill hybrid shorts men products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Signature Straw Hat by Greg Norman
Greg Norman$38.574.8★96 rev
Mesh Safari Hat for Men Soaker Golf Sun Hats Summer Wide Brim Outback CapNatural L
Daesan$28.254.4★516 rev
Signature Straw Hat by Greg Norman
Greg Norman$38.194.8★61 rev
Greg Norman Signature Straw Hat Greg - Black
Greg Norman$38.234.8★73 rev
Dorfman Hat Co. Rush Gambler Natural Small
Dorfman Pacific$26.684.1★4,632 rev
Newest
by launch date
Hurley Mens Sun Hat - Lightweight Breathable Wide Brim UV Sun Protection Boonie Hats for Men for Fishing Beach Hiking Size One Size Olive/Black Strap
Hurley$27.450 rev
grinderPUNCH Lifeguard Hat Mens Straw Sun Hat for Beach Outdoor and Travel | UPF 50+ Sun Protection | Wide Brim Straw Beach Hat | Classic Sun Hat for Men and Women (Flamingo Palm)
grinderPUNCH$44.79234 rev
Palmyth Straw Hat for Men & Women Sun Hats Lifeguard Beach Fishing Hat Wide Brim UPF 50+ Sun Protection Fish Flag
Palmyth$38.78124 rev
HUK Mens Crushable Straw Hat Packable Wide Brim Fishing & Beach Hat for Men Natural One Size
HUK$42.1919 rev
Coconut Creek Open Weave Gambler Beach Golf Hat for Men Cloth Band (US Alpha One Size Khaki Band)
Coconut Creek$29.045 rev
Trending
90-day click momentumHurley Mens Sun Hat - Lightweight Breathable Wide Brim UV Sun Protection Boonie Hats for Men for Fishing Beach Hiking Size One Size Olive/Black Strap
Hurley$27.450.0★
grinderPUNCH Lifeguard Hat Mens Straw Sun Hat for Beach Outdoor and Travel | UPF 50+ Sun Protection | Wide Brim Straw Beach Hat | Classic Sun Hat for Men and Women (Flamingo Palm)
grinderPUNCH$44.794.4★
Soul of Adventure Hand-Woven Palm Straw Hats for Men & Women Wide Brim Summer Hat Sun Protection UPF 50+ (Blackout Fins & Stripes)
S A$40.374.7★
MISSION Cooling Anywhere Boonie Hat Navy - Unisex Wide-Brim Hat for Men & Women - Lightweight & Durable - Cools Up to 2 Hours - UPF 50 Sun Protection - Machine Washable
MISSION$35.664.6★
FURTALK Sun Hat Wide Brim Straw Fedora Panama Beach for Men Women
FURTALK$24.494.6★
What buyers say about oneill hybrid shorts men
What buyers praise and complain about, mined from review topics.What buyers love
“Fit comfortable”
“Excellent product”
“Great value”
“was comfortable to wear”
“The hat is cute and very lightweight”
“As advertised”
“Color is great”
“Shape is as advertised”
“Very comfortable and breathable”
“High quality materials”
What buyers complain about
“Extremely Large”
“Poor durability”
“Cheap garbage”
“Over Priced”
“Cheap Materials”
“Could not put shape in the brim that would hold”
“Not what was stated”
“now has a permanent crease in the middle of the brim”
“The draw string pulls up off center”
“Uncomfortable”
Top return reasons
Common questions
- Is oneill hybrid shorts men profitable to sell on Amazon United States?
- The niche generates $23K/yr across 166 tracked products. 10 of 26 products launched in the last 360 days are still selling. 90-day search growth is +104.0%. Flapen's verdict: Worth a look (59/100).
- How competitive is the oneill hybrid shorts men niche?
- 62 brands and 132 sellers compete. The top 5 products take 15% of clicks and top 5 brands hold 42% of demand.
- What do buyers complain about in oneill hybrid shorts men?
- Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 4.8%.
- When does demand for oneill hybrid shorts men peak?
- Demand peaks in Jun–Jul; the busiest month runs 5.8× the quietest.
- What does it cost to enter the oneill hybrid shorts men niche?
- Listings span $8.62–$77.61; the average listing price is $37.88 (sweet spot $15–$100). The average incumbent carries 1,741 reviews — the moat a new listing must climb.